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Literacy for a Billion in India!

by PlanetRead
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!

Reading Practice through Same Language Subtitling (SLS)

This one year project is being implemented by the Ravi J. Mathai Centre for Educational Innovation (RJMCEI), Indian Institute of Management (IIM) – Ahmedabad. SLS is a simple, popular and powerful concept that places subtitles of lyrics of song-based programming on TV in the “same” language as the audio.

Independent impact studies have established that regular SLS exposure triggers automatic and sub-conscious reading practice among early readers and accelerates skill improvement among school going children as well as adults.

The Trust is supporting SLS of nine programmes on TV in as many languages for one year. Along side, the current phase of support would also entail piloting the use of SLS for animated stories in two languages and assessing impact of animated books (Anibooks) on reading skills of children. This component is being carried out by PlanetRead, Pondicherry.

As part of the SLS project, RJMCEI will work on 52 episodes of 30 minutes duration each, to be broadcast weekly by Doordarshan in Punjabi, Oriya, Bengali, Malayalam, Telugu, Tamil, Kannada and Gujarati, besides 60 minute weekly episodes for national telecast in Hindi. In all, 300 songs would be sub-titled.

The programmes would aim for reaching out to 200 million early literate viewers from eight states and the Hindi speaking belt leading to: (a) improvement in reading skills of school going children and semi-literate / early literate adults through continued exposure to SLS; (b) reduction in skill loss; and (c) enhanced self efficacy of neo-literates.

As part of development of Anibooks and assessing its impact on reading, PlanetRead is: (a) creating two new stories in animated and subtitled format in Bhili and Santhali each; (b) converting three existing Anibooks (available in major Indian languages) in two tribal languages; and (c) producing master copies of two VCDs with five Anibooks, each VCD comprising of five stories in tribal and regional languages.

PlanetRead’s interventions would result in development of Anibooks in tribal languages, for the first time. The books would be piloted in the field.

A study covering 2,000 children from experimental and control groups would subsequently help assess the impact of Anibooks on reading skills and increasing English vocabulary.

This study revisited more than 13,000 non-readers and early-readers, randomly drawn from five states, to get a snap-shot of their reading skills at the baseline before the SLS intervention (2002), a year later (2003), and more recently (2007).

The data in all three rounds were collected independently by Nielsen's ORG-Centre for Social Research, by administering the same reading and writing measurement tools to the same individuals. The study is further strengthened by the involvement of an independent scholar of statistics, in the analysis. It responds primarily to one key question: Does SLS lead to reading skill improvement among in-school children and out-of-school adults?

It is now conclusive. SLS reinforces the reading skills of children and adults. This is backed by two earlier studies and strongly supported by the present study. Please refer to the document "SLS Impact Study 2007" for a detailed report.


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Organization Information

PlanetRead

Location: Pondicherry - India
Website:
Project Leader:
Brij Kothari
Founder and President
Piedmont, CA United States
$3,014 raised of $50,000 goal
 
55 donations
$46,986 to go
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