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Literacy for a Billion in India!

by PlanetRead
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
We are happy to announce that PlanetRead was covered by Deutsche Welle (DW), Germany's international broadcaster. 

As part of its statutory mission, DW works independently to present events and developments in Germany and the world and picks up on German and other points of view on important issues.It promotes exchange and understanding between the world's cultures and people. Deutsche Welle also provides access to the German language, the daily life and the mentality of the people. To know more more visit: http://www.dw.de/dw/article/0,,15703993,00.html.

And below is the article on DW's website:  

India: Learning to Read with Bollywood Karaoke
Social entrepreneur Brij Kothari has set up an innovative project to teach Indians how to read and write by simply singing film songs in front of the television.
Kothari's trick is to caption Indian film songs in the same language in which they are sung in an effort to appeal to the 300 million or so Indians who can't read or write. He's capitalizing on the huge popularity of film songs in his country and has set up a company that creates subtitles in various Indian languages.

Watch the documentary made by DW on PlanetRead's work here: http://www.dw.de/dw/episode/0,,15929419,00.html

Links:

Digital Diversity is a series of blog posts from FrontlineSMS about how mobile phones are being used throughout the world to improve, enrich, and empower billions of lives. Ken Banks founder of FrontlineSMS and also a good friend and well wisher helped us post an article about our work on the News Watch section of National Geographic’s website.

Here is an excerpt from the article:

“We don’t always need shiny new technology to do amazing things around the world. As this edition of Digital Diversity shows, with some imagination everyday technology can be re-purposed to do extraordinary things. Brij Kothari of Planet Read shares how he got Bollywood to marry karaoke, and how it doubled the number of readers in Indian primary schools.

By Brij Kothari

“My teacher comes to class, writes something on the board, goes to her office and snacks,” explained Kavita, a resident of a slum in Ahmedabad, when I asked her why she couldn’t read despite being in seventh grade. But here’s the irony: she is one of the growing number of so-called ‘literates’ in India. According to the latest Census in 2011, 74% Indians, aged 7 and above, are “literate”. So how many “literates” in India can actually read a simple text?

Read the rest of this article here: http://newswatch.nationalgeographic.com/2012/02/22/let-a-billion-readers-bloom-how-bollywood-teaches-literacy/

Links:

Dear Friends, 

PlanetRead has been championing Same Language Subtitling (SLS) nationally in close collaboration with IIM Ahmedabad for over a decade now. SLS is simply the idea of subtitling the lyrics of song programming on TV, in the ‘same’ language as the audio.

The lyrics of Hindi songs are subtitled in Hindi, Tamil songs in Tamil, and so on, in every Indian language. If SLS is implemented on every song, in every language, it can deliver regular reading practice to the already 650 million TV viewers in India, as part of their daily staple of entertainment. First conceived at the Indian Institute of Management, Ahmedabad in 1996, SLS has since been thoroughly researched, piloted in 10 languages on Doordarshan (DD), and proven to cause inescapable reading among hundreds of millions of viewers. Significantly, SLS is a concept that contributes, both to mass reading skill improvement and the ratings of the TV programmes. Education wins. Broadcaster wins. SLS is cost-effective. On a Hindi program: One US dollar gives weekly 30 minutes of reading practice to 5,000 people for one year!

Today, we're happy to share that PlanetRead has made it to to the Top 100 NGOs of Global Journal. See links below. Please feel free to contact us if you would like more information on our progress.Thank you for supporting our Same Language Subtitling (SLS) work for mass literacy in the past. 

Links:

The 2011 World Innovation Summit for Education (WISE) Summit – November 1 – 3, 2011 in Doha, Qatar – explored the theme of “Changing Societies, Changing Education”.

PlanetRead had the good fortune of participating in this summit as Dr. Brij Kothari, Founder & President of PlanetRead was one of the speakers in "Simple Ideas, Big Results". 

WISE aims to transform education by fostering innovation and linking education to global issues and leading fields of development. WISE was created in 2009 by Qatar Foundation for Education, Science and Community Development, a non-profit organisation, under the patronage of Her Highness Sheikha Moza bint Nasser. 

For more information, please see the videos and articles with this report. 


Links:

In April this year, the DELL Foundation through its YouthConnect program extended their support to PlanetRead for a 3rd consecutive year. We are indeed grateful to them for supporting our work and thereby helping us give reading practice to millions in India. The following article was posted on their website. 

Recently, Bollywood films and music have gained popularity all over the world. But did you know that subtitling of Bollywood film songs featured in television programs is changing lives in India? Thanks to the work of PlanetRead — a Dell™ YouthConnect partner — about 30 million children, and millions more youth and adults with weak reading skills, can benefit by simply watching these Same Language Subtitling (SLS)-enabled programs. The potential of SLS is so great, and not just in India, that former President Bill Clinton and the Boston Globe featured it.

A recent study reported that 47.2 percent of rural, grade five children in India could not read a simple grade two-level story. This means about half of the children are not growing up to become readers. Enter PlanetRead and an innovative solution that introduces reading into homes where little or no reading was done before.

PlanetRead builds and nurtures reading skills through entertainment. The program integrates karaoke-like subtitling of film songs and music videos — in the same language in which they are sung — into television programs that people watch with a passion. In this way, students can immediately practice at home the reading skills they’ve learned at school.

The staff at PlanetRead believes that every child can and should gain basic reading literacy by the time they complete primary school. What’s more, they recognize that developing reading skills early in life will automatically solve the youth and adult literacy problem. For this reason, the organization places a special focus on preschool and primary school children. These “media interventions” in the home can’t help but contribute to the literacy skills of youth and adults, which puts everyone on the path to lifelong reading engagement.

PlanetRead strives for program effectiveness and growth by focusing on the following key goals:

  • Driving education and media policy in India to increase SLS in all song-based content on television and in all languages
  • Keeping its SLS active on 10 weekly programs in 10 languages
  • Researching the impact of SLS
  • Taking SLS to other countries

PlanetRead is using its Dell YouthConnect grant to implement SLS on 104 television program episodes. Each episode consists of around 30 minutes of film song content, which will touch millions of viewers in large states like Karnataka, Andhra Pradesh, West Bengal and Gujarat. Commenting on the significance of the partnership, Dr. Brij Kothari, PlanetRead’s executive director, said, “Being a computer giant, Dell is supporting an organization like PlanetRead that leverages TV. It demonstrates Dell’s genuine commitment to leveraging technology in innovative ways for positive social change.”

Links:

 

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Organization Information

PlanetRead

Location: Pondicherry - India
Website:
Project Leader:
Brij Kothari
Founder and President
Piedmont, CA United States
$3,014 raised of $50,000 goal
 
55 donations
$46,986 to go
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