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Literacy for a Billion in India!

by PlanetRead
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Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!

PlanetRead has tied up with the ZEE TV network in Maharashtra and Doordarshan Kendra, Mumbai (DDK, Mumbai) to telecast films employing SLS in local language (Marathi) for the next 2 years. Both channels have decided to give PlanetRead their most popular films viewed by ‘school-age’ children, for PlanetRead to add the SLS sliders, which will be added to the songs of the films.

In order to gauge the impact of SLS on the reading and writing skills of children, aged 6-14, PlanetRead is getting ready to have a baseline assessment conducted on these children in order to determine their current reading skills before the start of the telecast. Additional information relating to these children will also be collected. Four districts in Maharashtra, selected based on a gradient of media penetration and reading skills in the children, will be surveyed. Two districts in Gujarat, selected to be at a similar level of reading achievement to the Maharashtra districts, will also be surveyed in order to compare the performance in a state with no telecast of SLS. The impact study will be conducted at the end of 2 years and if possible at a midpoint as well.

The assessment will be conducted by ASER, the research wing of Pratham, an NGO working to provide quality education to underprivileged children of India. ASER has many years of experience in conducting surveys of this nature and have been producing an annual status of education report since many years.

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What is the importance of research and scientific data when you are trying to prove that a social innovation will work?  And after you have got that how do you convince the government with all the proven data it take your innovation to the next level of implementation?

Watch this video on Newswire.fm to see Dr. Brij Kothari in conversation with Matthew Bishop, US Business Editor and Bureau Chief, The Economist to know how we are facing these challenges at PlanetRead.

Newswire has featured over one 100 pioneers in the worlds of business & international affairs, moving more deeply into the background and resolution of the breaking news stories provided by other networks. Newswire guests share personal opinions, past experiences and long-term views, giving viewers from over 65 countries a relevant focus on our world tomorrow. With newswire's distribution partnerships, the content is exposed to 5+ million viewers/ month. NEWSWIRE was created by media entrepreneur Martine N. Dubin.

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The World Economic Forum’s fifth Summit on the Global Agenda ended on 14 November 2012  in Dubai, United Arab Emirates.  More than 1,000 thought leaders and experts on the most significant global challenges – members of the Forum’s 88 Global Agenda Councils – participated in this year’s Summit, up from 700 in Abu Dhabi last year. Among them were more than 260 business leaders, nearly 100 more than in 2011, and 253 women, more than double the number at the fourth Summit. That more than 120 of this year’s participants have been to all five past Summits underscored the commitment of the members of the Global Agenda Councils to contributing to the shaping of solutions to the most critical global issues.

PlanetRead had the honor of being represented by its Founder/President Dr. Brij Kothari at this summit and more specifically at "Global Agenda Council on Education & Skills 2012". 

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For more information, please see links below.  

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Putting Children’s Reading Literacy on a Path to Lifelong Practice and Improvement

PlanetRead’s Same Language Subtitling (SLS) was declared as one of the winners of All Children Reading: A Grand Challenge for Development, a grant competition during an International Literacy Day celebration organized by United States Agency for International Development (USAID), headquartered in Washington, DC.

A total of 32 innovations that will improve child literacy were announced at international literacy day event organized by USAID and its partners World Vision and the Australian Agency for International Development (AusAID). The grand challenge had received more than 450 proposals from over 75 countries.    

PlanetRead and the Indian Institute of Management, Ahmedabad, are championing the SLS innovation that uses TV to solve the problem of mass weak reading skills across India by implementing SLS on every Bollywood film song on TV, in 22 official languages.  They will further explore the possibility of implementing SLS in other countries in Africa and South Asia, or wherever reading skills are weak and music-videos are popular.

SLS is simply the idea of subtitling the lyrics of existing Bollywood film songs on TV, in the same language as they are sung in.  Essentially, it is Karaoke on popular film songs and music videos.  Reading skills are practiced, automatically, subconsciously, and inescapably, as an integral part of staple entertainment already consumed by 650 million TV viewers nationally. SLS is also known to improve program ratings by 10-15%.

PlanetRead and the Indian Institute of Management, Ahmedabad, have already implemented SLS nationwide, on 10 weekly TV programs of Doordarshan, India’s public service broadcaster.  One weekly program is broadcast in Hindi, Bengali, Gujarati, Marathi, Telugu, Tamil, Kannada, and Punjabi. A Hindi song is shown with the lyrics subtitled in Hindi, Tamil songs with Tamil subtitles, and so on. What you hear is what you read. The subtitles are designed to change the color of every word in perfect timing with the song, thus, reinforcing fragile text-sound associations. 

Independently collected data by Nielsen’s ORG Center for Social Research, found that regular SLS exposure more than doubles the number of functional readers among primary school children. SLS has also become a major contributor to the growth of newspaper circulation.

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We are happy to announce that PlanetRead was covered by Deutsche Welle (DW), Germany's international broadcaster. 

As part of its statutory mission, DW works independently to present events and developments in Germany and the world and picks up on German and other points of view on important issues.It promotes exchange and understanding between the world's cultures and people. Deutsche Welle also provides access to the German language, the daily life and the mentality of the people. To know more more visit: http://www.dw.de/dw/article/0,,15703993,00.html.

And below is the article on DW's website:  

India: Learning to Read with Bollywood Karaoke
Social entrepreneur Brij Kothari has set up an innovative project to teach Indians how to read and write by simply singing film songs in front of the television.
Kothari's trick is to caption Indian film songs in the same language in which they are sung in an effort to appeal to the 300 million or so Indians who can't read or write. He's capitalizing on the huge popularity of film songs in his country and has set up a company that creates subtitles in various Indian languages.

Watch the documentary made by DW on PlanetRead's work here: http://www.dw.de/dw/episode/0,,15929419,00.html

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PlanetRead

Location: Pondicherry - India
Website:
Project Leader:
Brij Kothari
Founder and President
Piedmont, CA United States
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