Education
 India
Project #593

Literacy for a billion with Bollywood songs

by PlanetRead
Vetted

Summary

PlanetRead uses SLS in 10 languages nationwide to provide automatic reading practice to 300 million early literates people who are officially “literate” but who cannot read.
$50,000
total goal
$46,950
remaining
47
donors
0
monthly donors
12
years active

Challenge

300 million early-literates in India cannot read the headlines of a newspaper. Another 300 million cannot read the alphabet. Same Language Subtitling (SLS) recommends subtitling the lyrics of all film song programs on TV, nationally, in the “same” language as the audio. A decade of research has proven that this Karaoke approach to literacy improves the reading skills of millions of viewers. Cost: $1 (the price of a cup of coffee) gives 10,000 people reading practice for one whole year!

Solution

About 300 million early (semi) literates get automatic reading practice with the help of PlanetRead's SLS in 10 different languages nationwide.In addition, nearly 270 million illiterate people are motivated to become literate.

Long-Term Impact

PlanetRead’s “karaoke” approach to literacy provides automatic and regular reading practice to over 300 million early-literates in India. In addition, nearly 300 million illiterate people are motivated to become literate.

Additional Documentation

This project has provided additional documentation in a PDF file (projdoc.pdf).

Resources

http:/​/​www.planetread.org
BookBox - Education and fun guranteed
DesiLassi - Bollywood with a brand new flavor

Organization Information

PlanetRead

Location: Pondicherry - India
Website: http:/​/​www.planetread.org
Project Leader:
Brij Kothari
Founder and President
Piedmont, CA United States

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