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Literacy for a Billion in India!

by PlanetRead
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!

The 2011 World Innovation Summit for Education (WISE) Summit – November 1 – 3, 2011 in Doha, Qatar – explored the theme of “Changing Societies, Changing Education”.

PlanetRead had the good fortune of participating in this summit as Dr. Brij Kothari, Founder & President of PlanetRead was one of the speakers in "Simple Ideas, Big Results". 

WISE aims to transform education by fostering innovation and linking education to global issues and leading fields of development. WISE was created in 2009 by Qatar Foundation for Education, Science and Community Development, a non-profit organisation, under the patronage of Her Highness Sheikha Moza bint Nasser. 

For more information, please see the videos and articles with this report. 


Links:

In April this year, the DELL Foundation through its YouthConnect program extended their support to PlanetRead for a 3rd consecutive year. We are indeed grateful to them for supporting our work and thereby helping us give reading practice to millions in India. The following article was posted on their website. 

Recently, Bollywood films and music have gained popularity all over the world. But did you know that subtitling of Bollywood film songs featured in television programs is changing lives in India? Thanks to the work of PlanetRead — a Dell™ YouthConnect partner — about 30 million children, and millions more youth and adults with weak reading skills, can benefit by simply watching these Same Language Subtitling (SLS)-enabled programs. The potential of SLS is so great, and not just in India, that former President Bill Clinton and the Boston Globe featured it.

A recent study reported that 47.2 percent of rural, grade five children in India could not read a simple grade two-level story. This means about half of the children are not growing up to become readers. Enter PlanetRead and an innovative solution that introduces reading into homes where little or no reading was done before.

PlanetRead builds and nurtures reading skills through entertainment. The program integrates karaoke-like subtitling of film songs and music videos — in the same language in which they are sung — into television programs that people watch with a passion. In this way, students can immediately practice at home the reading skills they’ve learned at school.

The staff at PlanetRead believes that every child can and should gain basic reading literacy by the time they complete primary school. What’s more, they recognize that developing reading skills early in life will automatically solve the youth and adult literacy problem. For this reason, the organization places a special focus on preschool and primary school children. These “media interventions” in the home can’t help but contribute to the literacy skills of youth and adults, which puts everyone on the path to lifelong reading engagement.

PlanetRead strives for program effectiveness and growth by focusing on the following key goals:

  • Driving education and media policy in India to increase SLS in all song-based content on television and in all languages
  • Keeping its SLS active on 10 weekly programs in 10 languages
  • Researching the impact of SLS
  • Taking SLS to other countries

PlanetRead is using its Dell YouthConnect grant to implement SLS on 104 television program episodes. Each episode consists of around 30 minutes of film song content, which will touch millions of viewers in large states like Karnataka, Andhra Pradesh, West Bengal and Gujarat. Commenting on the significance of the partnership, Dr. Brij Kothari, PlanetRead’s executive director, said, “Being a computer giant, Dell is supporting an organization like PlanetRead that leverages TV. It demonstrates Dell’s genuine commitment to leveraging technology in innovative ways for positive social change.”

Links:

Boston Globe featured an article on our work titled "Watch and learn - How music videos are triggering a literacy boom”. Written by Riddhi Shah, this article is a beautiful summary of our work.

The article starts like this:

Tiny, sun-soaked Khodi on the western coast of India’s Gujarat state is the kind of village where cattle still plough the fields and women fill clay pots with water from the village well. In the past few years, however, the town has been changing: Thatched mud huts are slowly giving way to sturdy, single-story concrete blocks; farmers conduct their business on cellphones. The state buses, which until a decade ago were only filled with men, are now crammed with women. Enrollment in the local school has soared.

Here's the remaining article:

http://www.boston.com/bostonglobe/ideas/articles/2010/09/19/watch_and_learn/?page=1

Links:

Receiving the Nasscom Award
Receiving the Nasscom Award

NASSCOM Foundation, the leading Indian development organization that works towards galvanizing the corporate social responsibility (CSR) space in the IT industry in India; and the social development arm of NASSCOM, in association with Genpact announced the winners of its third annual NASSCOM Social Innovation Honours 2011. The Honours were given to deserving projects that strive to bring about social change and development through Information, Communications and Technology (ICT) at the NASSCOM India Leadership Summit in February, 2011.

The Honours were judged by an eminent jury of Dilip Chenoy, Managing Director & CEO of the National Skill Development Corporation, (NSDC); Jaithirth (Jerry) Rao (Chairman, NASSCOM Foundation); Kiran Karnik, ex President, NASSCOM ; Narayana Murthy (Founder-Chairman, Infosys Technologies Limited;, Dr. Vasanthi Srinivasan, Associate Professor, Organisational Behaviour and Human Resources Management, IIM Bangalore, Chairperson, Centre for Corporate Governance and Citizenship.

ICT led Innovation by Non-Profits

Same Language Subtitling
Planet Read
Puducherry
www.planetread.org

Same Language Subtitling (SLS) is simply the idea of subtitling the lyrics of existing film songs (or music videos) on TV, in the ‘same’ language that they are sung in. SLS on songs cause automatic and inescapable reading practice and overcomes the motivational barrier to reading practice amongst weak-readers. It is Karaoke on Bollywood for mass reading.

Impact:

  • Presently SLS is being implemented on 8 weekly TV programmes, one each in Hindi, Bengali, Punjabi, Gujarati, Marathi, Kannada, Telugu and Tamil
  • Collectively, this gives regular reading practice to 150 million weak-readers, for 30 minutes a week. Longitudinal studies have found that SLS more than doubles the number of good readers in primary schools
  • Among weak-reading youth and adults, regular exposure to SLS raised newspaper reading from 34% to 70%

Links:

PlanetRead, in partnership with IIM Ahmedabad, has made a commitment at the Clinton Global Initiative, to transition 150 million people in India, from a state of weak and fragile reading, to functional and fluent reading ability.  We will do this by implementing a proven and cost-effective innovation, called, Same Language Subtitling (SLS), on Bollywood film songs already shown on TV, in many Indian languages.

We will further explore the possibility of implementing SLS in other countries in Africa and South Asia. SLS is already being implemented on existing Bollywood film songs on TV, in 10 languages: Hindi, Bengali, Gujarati, Marathi, Telugu, Tamil, Kannada, Malayalam, Oriya, and Punjabi. A Hindi song is shown with the lyrics subtitled in Hindi, Tamil songs with Tamil subtitles, and so on. What you hear is what you read. The subtitles are designed to change the color of every word in perfect timing with the song.

Several research studies have consistently found that exposure to SLS leads to a measurable improvement in reading ability. Reading skills are practiced automatically and subconsciously as a part of staple entertainment already consumed by millions. SLS is popular among viewers and known to improve TV program ratings. We believe that the SLS innovation has the potential to make a contribution to global literacy. As we move towards this goal, we would like to thank all of you who have been and continue to be a part of our journey.

Links:

 

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Organization Information

PlanetRead

Location: Pondicherry - India
Website:
Project Leader:
Brij Kothari
Founder and President
Piedmont, CA United States
$3,014 raised of $50,000 goal
 
55 donations
$46,986 to go
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