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Literacy for a Billion in India!

by PlanetRead
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!
Literacy for a Billion in India!

Dear Friend, 

We are excited to let you know that Oracle Giving has decided to support PlanetRead’s Same Language Subtitling (SLS) on national TV for the 2nd year! 

Last year, with support from Oracle Giving and Zee Entertainment, we added SLS to Hindi songs of 52 movies. These songs were telecast on both Zee Cinema and Zee Classic. Having successfully completed the first year, in March 2016, PlanetRead submitted a proposal to Oracle Giving to continue SLS of the Hindi songs for another year. We were then informed in April that Oracle will continue supporting PlanetRead’s work for another year. 

Same Language Subtitling (SLS) is simply the idea of subtitling mainstream TV content in the “same” language as the audio.  What you hear is what you read.  Several research studies have found that SLS causes automatic and inescapable reading engagement among the spectrum of early, weak and functional readers.  Especially on song-based content, film, folk and music videos, we now have strong evidence that SLS contributes to improved reading and language skills and even higher program ratings. 

For instance, five years of regular primary schooling in rural India, with no exposure to SLS, resulted in 34% functional readers, but with SLS exposure, resulted in 70% functional readers.  See: SLS in action in Indian villages: https://www.youtube.com/watch?v=tOsWToI2PIw 

Zee Entertainment has been extremely supportive of PlanetRead’s SLS for literacy. In fact there was a press release where Mr Punit Goenka, MD and CEO, Zee Entertainment Enterprises Limited (ZEEL) spoke about the success of the SLS program and how Zee plans to extend this program to other channels as well. Click here to read the article

We are in the process of identifying the most suitable programs for the second year and will be starting SLS work soon. 

Checkout this photo stream on our Facebook page, which has snapshots of the songs we have subtitled. 

Coverage by SBS Dateline, April 2014, Australia: Watch on YouTube. 

Coverage by Deutsche Welle, May 2012 Germany’s international broadcaster: Watch on YouTube.    

Clinton Global Initiative Features PlanetRead “A small thing that has a staggering impact on people’s lives.” -- President Bill Clinton, Sept. 24, 2009. Watch on YouTube. 

The PlanetRead Story - documentary on literacy in India and impact of Same Language Subtitling. Watch on YouTube.

Links:


Attachments:

Dear Friend, 

I am pleased to submit the following report on the Same Language Subtitling (SLS) project we carried out with the support of Oracle Giving. 

We were invited by Oracle Giving to submit a proposal in February 2015 following which an application for subtitling 30 minutes of Bollywood songs every week for one year, was submitted. In April 2015, PlanetRead was selected as one of the grantees by Oracle.

By end of May 2015, PlanetRead completed the due diligence as required by Charities Aid Foundation by submitting all the required documents and information. We signed the MoU on 25th May 2015 following which we received the grant of $20,000 in the first week of June 2015.

From the month of April itself, we had started the ground work for identifying the right channel partner to telecast the songs with SLS. We approached Doordharshan and had several rounds of discussions and meetings in order to choose the program that we will work on. Unfortunately, Doordharshan was not able to provide us with a program for SLS.

Due to the lack of support from Doordharshan, we decided to approach Zee TV, with whom we had already been working with for over 2 years. Having seen the value of Same Language Subtitling (SLS) for literacy development, they agreed to give us another slot of 30 mins of Same Language Subtitling per week for another year.

In August 2015, we started subtitling the songs of popular Hindi movies for Zee TV and they have been telecast on both Zee Cinema and Zee Classic since 1st October 2015.

The aim of this Oracle supported project was to add SLS to songs of 52 movies that will be telecast over a period of one year. With Oracle’s support, we added SLS to all the songs in 52 Hindi movies (one movie per week). The average number of songs per movie is 5 to 6 and the length of each song is about 6 mins thereby giving 30 minutes reading practice. Weak readers benefit the most when there is an increase in quantity & frequency of SLS exposure. For example a weak reader who watches 3 hours of SLSed songs per week will benefit much more as compared to a weak reader who watches only 30 mins of SLSed songs per week. 

As of date, we have subtitled all 52 movies and roughly half of those movies have been telecast on Zee TV. The songs we subtitle appear with credit to Oracle and CAF. View a sample clip.

Checkout this photo stream on our Facebook page, which has snapshots of the songs we have subtitled. 

Here are links to other documentaries and work we have done: 

Coverage by SBS Dateline, April 2014, Australia: Watch on YouTube.

Coverage by Deutsche Welle, May 2012 Germany’s international broadcaster: Watch on YouTube.   

Clinton Global Initiative Features PlanetRead “A small thing that has a staggering impact on people’s lives.” -- President Bill Clinton, Sept. 24, 2009. Watch on YouTube.

The PlanetRead Story - documentary on literacy in India and impact of Same Language Subtitling. Watch on YouTube.

Links:

Give the Gift of BookBox
Give the Gift of BookBox

Dear Friend,

We know you are passionate about literacy as you have supported us in the past. With the support of people like you, PlanetRead continues to bring literacy to millions of people in India through Same Language Subtitling (SLS).

BookBox, PlanetRead's partner has been using SLS on animated stories to improve reading skills and language learning. With animated stories in over 35 languages, our YouTube channel has more than 23 million channel views and 100K+ subscribers. BookBox has made all its content available free on YouTube to promote a love for reading.

We have just launched a campaign to “Help Bring Literacy To Every Child In Africa”. Our goal is to make 10 animated stories in English and Swahili and participate in the X Prize. 

We need your help.  Our goal is to showcase our solution through 10 new open-sourced AniBooks that have so much more for our children. More games, more interactivity, writing practice and math skills, plus loads more fun in the same loved BookBox story format!!

We need to create 5 AniBooks in English and 5 in Swahili - the official language of the Global Learning XPrize competition.  Each one will cost $2000, so we need your help to raise $20,000.

Every contribution no matter how small, can help. Each time you forward or share this message, you can help us move one step closer to bringing literacy to millions of children in Africa. 

How you can help: Donate as much as you're willing to give here. That's not all! There are different donation levels in which you can receive special gifts on our campaign page.

We, and all the children around the world who rely on AniBooks for literacy would be so grateful if you could contribute to help us make more of a difference.

Small actions = knock-on impact = BIG RESULTS.

Help African children read 1
Help African children read 1
Help African children read 2
Help African children read 2
Help African children read 3
Help African children read 3

Links:

Same Language Subtitling (SLS) is simply the idea of subtitling existing Bollywood film songs on TV, in the same language as the audio. The lyrics of Hindi songs subtitled in Hindi. Tamil songs subtitled in Tamil and so on in all languages.

SLS is deceptively simple for what it can do. In India, 800 million people -- children, youth, and adults -- watch on average two hours of TV a day. A significant portion of the content consumed is song-based, including, film, folk and devotional songs. If all the songs were "Karaoke-ized" with the addition of SLS, 800 million viewers, half of whom are weak readers, would get automatic reading practice, every day and lifelong.

From June 2013 to May 2015, nearly two years, PlanetRead added SLS on all the songs of 10 weekly Marathi movies
telecast in prime time, on Zee Talkies, the state’s most popular 24 x 7 Marathi movie channel. The song-subtitled
movies were further repeat-telecasted in other slots on Zee Talkies and on Zee Marathi, also the state’s most popular Marathi general entertainment channel.

Together, this resulted in an unprecedented scale up of SLS in the Maharashtra, far more than even the project had planned for or anticipated.

Did the SLS scale up in Maharashtra have any impact on school children’s reading skills in the state? Yes! we are happy to share with you the results of the impact study that was conducted independently by Pratham. Please read the attached document for a detailed report and find below the main findings: 

Generally, Grade 3 is a good point to assess a school system’s deliverance of reading skills. The trajectory of further reading skill development and educational progress is to a large extent determined by what has transpired by the end of Grade 3. So we took a snapshot of Grade 3 reading skills in Maharashtra, at the baseline (June 2013) and the endline (May 2015). In Maharashtra, 30.5% more children in Grade 3 progressed to Grade 1 reading ability. In Gujarat, only 2.1% did. Overall, we have seen that there is a 10% to 14% more children were able to experience marked improvements in the reading skills. 

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We are excited to let you know that PlanetRead was recently featured in The Economist.

Here is an excerpt from the article: 

MILLIONS of Indians watch Bollywood movies for the broken hearts, lost fortunes, dishy actors and catchy tunes. But beyond mere escapism, such fare may have a role to play in fighting illiteracy. Between 1991 and 2011 India’s official literacy rate rose from 52% to 74%. But about 400m of those counted as literate are only barely so. Bollywood, with its powerful pull among the least-educated, may help the many who can read only simple words.

Brij Kothari of PlanetRead, an NGO, believes that “same-language subtitling”—providing subtitles for the lyrics of catchy Bollywood songs—offers valuable reading practice. Fans keen to mimic their screen idols are drawn to the written versions as they scroll by. The repetitive verses offer a chance to practise more complex words. Children learn well when a ball bounces along the words on screen. Adults generally prefer the words to be highlighted as they are sung.

To read the complete article, please visit: http://www.economist.com/news/asia/21649537-india-tries-cheap-and-cheerful-way-teaching-people-read-bolly-good-read 

Please spread the word and thank you for your continued support. 


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Organization Information

PlanetRead

Location: Pondicherry - India
Website:
Project Leader:
Brij Kothari
Founder and President
Piedmont, CA United States
$3,014 raised of $50,000 goal
 
55 donations
$46,986 to go
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