On 28th September, Tiempo de Juego run the 5th edition of the 5Kzuca, a 5K race that raises awareness about teenage pregnancy.
The event is a space for social integration, where more than 500 children, young people and adults from different backgrounds had the opportunity to share experiences and create shared memories around themes that require special attention in order to achieve social change.
The main objectives of the event were:
- To promote the transformation of negative images associated with life in Altos de Cazucá through an untraditional running route around the neighborhood.
- To promote sports and healthy lifestyle habits as admirable lifestyle choices
- To encourage the practice of activities during free time, especially athletics
- To be advocates and promoters of solutions to social problems that affect children and young people in the country, such as teenage pregnancy.
Since 2018, this strategy has been developed within the framework of the Andean Week, organized by the Colombian Family Welfare Institute for the prevention of teenage pregnancies. Tiempo de Juego is committed to this theme and promotes it through events such as the 5Kzucá.
We had the support of different governmental and private platforms, who committed to tackling teenage pregnancy.energizers, cookies, cakes, deodorants, foot powders, etc. These were used to make kits that were given to the runners. In addition to this, Adidas donated enough equipment for us to be able to award prizes to the first three runners in each category of the 5Kzucá race.
Runners from around Bogotá signed up for the race and ran the first 4 kilometers on their own around the neighborhood of Cazucá. The last kilometer they ran holding hands with a child from Tiempo de Juego to show their support in achieveing their dreams and having a better future!
The race had very positive results within the community and amongst the children. Tiempo de Juego was able to become better known and, at the same time, it was able to raise awareness about teenage pregnancy.