Empower Mexican Women to Solve Communal Inequality

by Psicologia y Derechos Humanos PSYDEH A.C.
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Empower Mexican Women to Solve Communal Inequality
Empower Mexican Women to Solve Communal Inequality
Empower Mexican Women to Solve Communal Inequality
Empower Mexican Women to Solve Communal Inequality
Empower Mexican Women to Solve Communal Inequality
Empower Mexican Women to Solve Communal Inequality
Empower Mexican Women to Solve Communal Inequality
Empower Mexican Women to Solve Communal Inequality
Empower Mexican Women to Solve Communal Inequality
Empower Mexican Women to Solve Communal Inequality
Empower Mexican Women to Solve Communal Inequality
Empower Mexican Women to Solve Communal Inequality
Empower Mexican Women to Solve Communal Inequality
Empower Mexican Women to Solve Communal Inequality
Empower Mexican Women to Solve Communal Inequality
Empower Mexican Women to Solve Communal Inequality
Empower Mexican Women to Solve Communal Inequality
Empower Mexican Women to Solve Communal Inequality
Empower Mexican Women to Solve Communal Inequality
Empower Mexican Women to Solve Communal Inequality
Empower Mexican Women to Solve Communal Inequality
Indigenous women candidate for office, Oct. 2020
Indigenous women candidate for office, Oct. 2020

In 2020, your donation helped PSYDEH to see challenges as opportunities. 

During the fourth quarter, the entire year really, during these difficult COVID-19 times, we asked ourselves this: is there a way to still thrive, to be more resilient?

Showcasing how we get to “yes,” how we use your gift to make an impact in our work, see below highlights from our FOURTH QUARTER 2020 NEWSLETTER celebrating our progress in the field, with our finances, and as an innovative organization. ***OF COURSE, if you prefer to view the full newsletter, click on the link above or HERE.

 Fieldwork

  • We published the English version of our e-book "Narrativas”, the fruit from our innovative storytelling initiative produced with crowdfunds from GlobalGiving (GG). Learn more about this work here.
  • PSYDEH continues to promote and support women’s participation in late-October electoral processes in four indigenous municipalities. Our short-film on this work will be released in the 1st quarter of 2021.
  • We finish planning for our 2021-2022 multi-mechanism program. Reflecting local indigenous women feedback, this is our most ambitious fieldwork ever, produced in collaboration with these women to help their families and communities rebuild during and after COVID-19. See this news item for program details, this account on our novel leadership-training planned for our women partner’s network, and this dispatch on one of the mechanisms we call “Bordamos juntos”, innovated with our new partner Ayuda Mutua CDMX.

Financial Well-being

  • Since September, we have launched new pieces of our seven-resource stream strategy: our (1) volunteer collaborator’s program, and (2) corporate partnerships program, including one of its key elements, (3) our cause marketing initiative. For details about volunteer collaborator activities, contact Carmen Grab. For more on corporate partners and cause marketing, contact Damon Taylor and Hannah Swenson respectively.
  • Our pro bono global law firm partner Hogan Lovells CDMX, in collaboration with TrustLaw (a project of the Thomson Reuters Foundation), helps us to make needed progress in becoming an outfit with 100% financial transparency. Learn more here

Organization Progress

  • India-based Chezuba helps PSYDEH to link with professionals from across the globe, including employees of the Tata Group, one of the largest Indian multinational conglomerates with 100,000+  workers across the world.
  • PSYDEH’s majority-paid field team grows. Necessitated by local indigenous women’s demands and our 2020-2022 COVID-19 recovery project, PSYDEH launches our nine-person, majority-indigenous women field Corps. It operates out of our first satellite-field office “Casa Siempre Viva”, named after indigenous women partner’s regional organization with the same name.
  • For over a year now, PSYDEH strategically uses our voice as a community-led development leader to promote more equitable access to resources through online global crowdfunding platforms like USA-UK-based GlobalGiving (GG). Learn more about PSYDEH’s evolving role here, and our novel model for working in this area here. To see the indirect impact of our nudging, and to learn more about GG's new community-led development research initiative, see this article and this report

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Cover image, PSYDEH Newsletter, 3rd quarter 2020
Cover image, PSYDEH Newsletter, 3rd quarter 2020

COVID-19 hit Mexico in March and has wreaked havoc since. For example, government programs to invest directly in people (around which we were creatively planning new work) have had their budgets cut or reallocated by 50-75-100% to combat the virus. PSYDEH views these challenges as opportunities. We execute this strategy to make progress in the field, with our finances, and as an organization.

FIELD

  • After five months sans activities, we have restarted our seed fund project and a new project around COVID-19 with activities like (a) producing a reliable information series, (b) providing direct food assistance to 100 families through a social-enterprise action, and (c) training on natural resources as local food security.

FINANCES

  • We just completed a brand optimization initiative, including myriad website changes, e.g., a new corporate partnerships page, and launching three new short videos for Facebook and Instagram. This work already yields more crowdfunding success as well as in-kind gifts from Microsoft and Google.

ORGANIZATION 

  • PSYDEH can now hire foreign workers without residency, thanks to hard work in collaboration with the global law firm Hogan Lovells CDMX and TrustLaw (a project of the Thomson Reuters Foundation). We continue to work with Hogan on our tax-deductible status in Mexico, among other matters. 

READ MORE ABOUT THIS PROGRESS IN OUR 3rd QUARTER NEWSLETTER

LOOKING FORWARD

Our 4th quarter report will celebrate progress with our

  • "COVID-19" & "Seed Fund" fieldwork,
  • new "global collaborator" program, and
  • corporate partnership wins.

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PSYDEH and women partners do not take COVID-19 wreaking havoc on fieldwork and funding lying down.

Over the past few months, your donation helps us to

  • release our 186-page e-book with women partners' stories and portraits
  • plan a COVID-19 project to offer short-and medium-term help to women and communities 
  • publish our 2019 annual report

STORYTELLING AS LEADER TRAINING AND MARKETING TOOL

PSYDEH just released our long-anticipated e-book “NARRATIVAS”. Funded by you, this beautiful tool has 68 high-quality “narrative-oriented” photographs and 32 stories by indigenous women. See HERE to read the book, read featured stories in English, and learn about the initiative. *Note, we are of course mindful of local partners' personal data privacy; click on "Data Privacy Policy" at the bottom of our website to learn more about how we manage such issues.  

COVID-19 PROJECT

To play our part in helping rural and indigenous communities navigate the pandemic, PSYDEH plans a new initiative and launched this crowdfunding CAMPAIGN to fund it. The forward-looking project supports five women-led organizations with (a) trustworthy coronavirus information they share with neighbors and (b) training on sustainable natural resource use while offering short-term (c) food assistance and income-generation help to 100 families.

2019 ANNUAL REPORT

We just published our most detailed and visually polished ANNUAL REPORT. Inside, you’ll read about 2019 work and awards, why our scalable model, our finances, and you’ll find interviews with our UK and USA staff. This high-quality report reflects the work that your hard-earned money funds.

LOOKING FORWARD

PSYDEH’s 3rd quarter report will celebrate: 

  • progress with our "Seed Fund" activity
  • end-of-2020 strategic planning finished early with partner involvement
  • more GlobalGiving wins.
Excerpt, "Narrativas"
Excerpt, "Narrativas"
New COVID-19 Campaign
New COVID-19 Campaign
2019 Annual Report
2019 Annual Report

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PSYDEH as human interest story_Mexico News Daily
PSYDEH as human interest story_Mexico News Daily

Over the past five months, PSYDEH makes progress on multiple fronts despite serious COVID-19 challenges like seeing hoped-for-funding dry up and not being able to do any fieldwork.

Since PSYDEH’s last report, your investment helps us to 

  • pivot by launching a new COVID-19 initiative
  • produce measured results in the field
  • be celebrated in the press and publish important articles

COVID-19

Information is power, always. This is especially true for vulnerable rural and indigenous communities needing to smartly navigate COVID-19 and its economic and social consequences. Thus, we produce a bi-weekly information series with trustworthy content in Spanish, indigenous languages, and English. See for example THIS episode with practical content like THIS video by a USA doctor whose first 30 minutes of advice are translated by PSYDEH for Spanish speakers. We also are about to start pursuing funding for COVID-19 recovery fieldwork.

MEASURING RESULTS

With our inaugural foray into the social enterprise field, PSYDEH’s wildly successful action-learning embroidery initiative, produced with your donation, connects women’s supply of high-quality artisan goods with global demand for such products. This puts money in women’s pockets. It directs all net gain to update these women’s organizations’ legal documents, a critical step for future fundraising. And with a 161% return on investment, this pilot project tells us that PSYDEH should do more of the same in 2020-2021. 

We also completed our first comprehensive impact assessment. Some key quantitative takeaways are that 100% of women feel better prepared as leaders, and all but one said that they trust PSYDEH and its team. Qualitatively speaking, women partners tell us that we need to deliver more resources to local communities, e.g., high-impact projects, training, and permanent field staff. A PSYDEH staff person shares, "With PSYDEH, I get the opportunity to DO while applying thought leadership on how we solve complex problems facing Mexico and other democracies like growing social and economic inequality.”

IN THE PRESS + PUBLISHING

We are thrilled to be showcased in this human interest story in Mexico News Daily. It does a fine job explaining our complicated work in basic terms.

We've published THIS article on our replicable model and THIS article on how storytelling is key to actionable feedback. PSYDEH also published our 2018 Annual report in English and Spanish. Our 2019 report will be released in early June.

LOOKING FORWARD

PSYDEH’s 2nd quarter 2020 report will celebrate: 

  • e-publishing a 160+page book with 27 women partners' stories
  • progress with our "Seed Fund" activity
  • lobbying for more resources for Mexico and the Global South.

Stay safe and sane!

Online promotional tag_Embroidery Initiative
Online promotional tag_Embroidery Initiative
Silent Auction_Embroidery Initiative
Silent Auction_Embroidery Initiative
Virtual Ecosystem Poster_Embroidery Initiative
Virtual Ecosystem Poster_Embroidery Initiative
PSYDEH article_Feedback Labs
PSYDEH article_Feedback Labs
COVID-19 Initiative
COVID-19 Initiative

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Screenshot from short film "Woman Citizen"
Screenshot from short film "Woman Citizen"

Since we last wrote, your investment helped PSYDEH to 

  • finish our (a) program impact evaluation, and (b) novel storytelling initiative
  • complete a 2019 rural citizen-feedback tool
  • nimbly change course on our Seed Fund initiative
  • premiere “Woman Citizen”, our longest, most personal film yet
  • lead in new national and international initiatives

FIELDWORK & FEEDBACK

Feedback is elemental to making a sustained impact. PSYDEH’s multi-year program was born from the appreciative inquiry of local leaders. Five years later, we now analyze responses to our summer 2019 comprehensive impact EVALUATION of our program from three key stakeholders: indigenous partners, public officials, and staff and volunteers.

Not all feedback is the same. We help beneficiary-partners give useful feedback by guiding them in ways to share their thoughts with government and others involved in solving wicked challenges. For example, we recently completed our FEEDBACK-FACILITATING MANUAL for indigenous women across the Republic on how they can use their right to access public information critical for actionable sharing, as well as their right to protect their personal data.  Also, by year’s end, our NARRATIVE initiative will have trained women on how to be powerful storytellers, critical to actionable sharing in their communities and when representing themselves and their areas to the world. And they will have their own new organizational narratives, as well as personal poems, histories, and portraits living on the web.

Feedback matters. As this report goes to press, we are in the field exploring how best to CHANGE COURSE with our Seed Fund initiative to reflect women’s demands and the new Mexican government’s policy investing directly into the “pueblo”.

SHORT FILM “WOMAN CITIZEN”

For PSYDEH, photos and moving images reflect truth. They promote autonomy, are an antidote to feeling invisible, and are a very-2019-tool to inspire thinking. Our videos relay information. Our original films offer high-quality visual content designed to transport the viewer, to move her intellectually and emotionally. See for yourself. We recently premiered the next in our series of short documentary films called “Ciudadana” (Woman Citizen) recounting 2018-2019 rights-oriented work funded by the Mexican National Electoral Institute.

NATIONAL AND INTERNATIONAL OUTREACH

In October, PSYDEH was chosen by GlobalGiving as one of seven Mexican nonprofits around the country to mentor their network of 120 Mexican nonprofits in 2019-2020. We also were among four non-profits from around the world, the only one from Latin America, invited by GlobalGiving to convene in Washington, DC with 20 others from the philanthropy sector to explore what we call the “Neutrality Paradox”. Damon Taylor, PSYDEH Senior Advisor and representative to the convening, states, “The conversation reinforces what we believe to be the truth, that the right solutions to wicked problems are best created when uniting diverse voices in a safe space… [And] it’s important to PSYDEH and grassroots organizations like us that global platforms’ access-focused processes keep the “human element” central and allow for nuanced review of complex dilemmas in countries like Mexico.” 

LOOKING FORWARD 

Our 4th quarter report will celebrate:

  • 2019 impact in the field
  • efforts to diversify income streams, including our 2019-2020 global crowdfunding campaign
  • new organizational developments

¡juntos somos mejores!

Storytelling Training
Storytelling Training
PSYDEH vehicle in Mexican mountains
PSYDEH vehicle in Mexican mountains
Neutrality Paradox Convening, Washington, DC, USA
Neutrality Paradox Convening, Washington, DC, USA
Feedback Session with Indigenous Women
Feedback Session with Indigenous Women

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Organization Information

Psicologia y Derechos Humanos PSYDEH A.C.

Location: Tenango de Doria, Hidalgo - Mexico
Website:
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Project Leader:
Damon Taylor
Santiago Tulantepec, Mexico
$9,140 raised of $20,000 goal
 
307 donations
$10,860 to go
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