By Gabriela Martinez | Project Leader
Con el objetivo de fortalecer los meliponarios para contar con producción de miel suficiente que permita su venta y trasformación para capitalizar a las socias del proyecto, se capacitaron en los siguientes temas: (Foto 1)
Comercialización de Productos:
La marca Kante Botik, nace en el 2022 como una alternativa para la comercialización de los productos que realizan los grupos de mujeres que participan en el programa, dirigido a un público más exigente, como marca de lujo. La marca conjunta los esfuerzos de venta a nivel local cada uno de los grupos y la comercialización regional/nacional que se realiza bajo una marca que posee una imagen competitiva, acorde con las tendencias de consumo. (Foto 2)
Acciones realizadas para el diseño de la marca:
Por último, se inauguró una tienda fisica que está ubicada en el Municipio de Calkiní, Campeche, en la cual se comercializarán los productos derivados de la miel de los grupos del Estado de Campeche. (Foto 3)
¡¡Muchas gracias por tu apoyo, seguimos trabajando!!
English version:
Organization strengthening, production and transformation of products derived from melipona honey
With the aim of strengthening meliponaries to have sufficient honey production which allows its sale and transformation to capitalize the Project partners, the following workshops were held: (Photo 1)
Marketing of products:
The Brand Kante Botik, born in 2022 as an alternative for the marketing of products made by women’s groups that participate in the program. This brand is aimed for a more demanding public since it is a luxury brand. The brand combines the sales afforts of each of the groups. The regional/national marketing is carried out under a brand that has a competitive image according to the consumer trends. (Photo 2)
Actions carried out for the brand design:
Opening of a physical store that is located in the Municipality of Calkiní, Campechem in which honey products will be marketed in the State of Campeche. (Photo 3)
Thank you very much for your support, we keep working!
By Gabriela Martinez | Lider del proyecto
By Gabriela Martinez | Project Leader
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