By Shoshana Grossman-Crist | Strategic Activation Lead
Dear GlobalGivers,
Time flies when you are preventing Covid-19. In May, we told you about Ari, a 20-year old in Iztapalapa who is working hard to finish high school. That month, we were just developing a training for him and his peers to stop Covid-19 in the crowded and marginalized Iztapalapa borough of Mexico City, where he lives. Well in these intervening months, Covid-19 has continued to spread across the city and country at alarming rates and these teens have now completed the 8 hours of virtual training to become youth peer educators for preventing Covid-19 transmission, and they had fun while they were at it! Take a look at the screenshots attached.
Ari told us "What better way to learn than by having fun!" One of his classmates- Laura- told us: "Protect yourself! It all starts with cleanliness!" and another young woman told us "It left me thinking about the importance of mental health in staying healthy." We are so excited to accompany them as they spread these key messages throughout their communities in the coming days, weeks and months, and to see the impact unfold. We will make sure to keep you updated.
Also, you know about our goal to reach 800,000 people with messaging to stay home and stay safe in the midst of the pandemic. Well we have reached over 1.4 million people so far! Multiple influencers here in Mexico- like @yuseffarahch and @omarmoreno_17 -lent their time and talent at no cost, allowing the campaign to reach beyond what we had envisioned. The impact is powerful.
Thank you for all your support- you have enabled this to happen.
With gratitude,
Shoshana and the Yo quiero Yo puedo team
By Shoshana Grossman-Crist | Director of Strategic Activation
By Shoshana Grossman-Crist | Strategic Activation Lead
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