Education to empower girls and women

by Corporacion Superarse
Play Video
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women

We have been focusing the last couple of months in developing and delivering renewed food entrepreneurial skill/set building courses as part of our most recent partnership with Comfama - a non-profit whose mission as a Family Compensation Fund is to improve employees and their families quality of life by administering both monetary and in/kind subsidies including informal continued education programs-. This alliance has provided us with resources, allowing us to facilitate scholarships and reach those underserved and head of household women entrepreneurs who can benefit the most from our courses. Also,we have gained  greater local and national visibility. We have incorporated lessons learned from our previous cohorts about the needs of underserved women entrepreneurs and specifically on the skills and tools from which they benefit the most. We understood, from our previous experiences with our students and alums-, underserved entrepreneurial women need to know themselves better as entrepreneurs in the food industry, understand in depth the needs of their customers and how these can inspire them and allow them to innovate with their products and learn to set prices and keep accounts of their business and analyze the financial results to make decisions that allow them to grow, be sustainable and sometimes be renewed.

As part of this partnership, a group of 29 entrepreneurs underwent our most recently enhanced virtual training and mentorship program. Cocinando Sueños, our course, allowed women to find their essence and the purpose of their food ventures, to understand the needs of their customers; as well as to acquire tools that guide them towards making important decisions for their ventures, maximizing their entrepreneurial potential, as well as that of their businesses.

When asked about what they gained from the course women replied:

"Each class was of great help, since I could see the clearest things in terms of the entrepreneurship that I am building.  I learned many things from the being and for the being which will help me in the future when it comes to creating, strengthening, improving reinventing my brand, starting from learning how to change my thoughts, and attitudes that sometimes are not the right ones to start the path to be an entrepreneur, since behind a great venture there must be a brave, noble and good entrepreneur."

"Making the prototype of a new product seemed very cool and I enjoyed it since it is something that I will implement in one that will come out this Christmas season, and I found it pleasant to connect an experience from my venture. Many thanks to Comfama, Kalpata and the whole team that allowed entrepreneurs like me to have tools that at this time and in the future are and will be very valid and important."

We are currently working on developing and launching a new dream course to reach more Colombian women in need of our support. This time we will go back to in-person classes as a request of our recently graduated cohort. We will be opening 4 groups of 40 students on average. To make this a reality, we have a new professor with 20 years of experience teaching and guiding gastronomic entrepreneurs in pricing and basic finance. We have also restructured our course and our working on devising innovative strategies to address our retention challenge.

We continue to be very grateful for all the support of our team, our donors, partners, sponsors and volunteers. Your support has allowed us to be able to continue offering our courses to entrepreneurial Colombian women in need in the food industry, increasing their income, improving their quality of life and that of their families. We welcome and are very grateful for your generous donations and support allowing us to continue making entrepreneurial food industry dreams come true for our students and alums. 

Share on Twitter Share on Facebook

We have been focusing the last couple of months on our recently launched social gastronomy food innovation project: Platos & Relatos, an impact driven meal kit delivery service.

Platos & Relatos, is providing a space for our most outstanding students and alums to continue developing and honing their food creation and innovation skills, their project and operations management, as well as their team work, time management and leadership skills. Women have been challenged to create and develop new recipes and menus. They have improved their culinary skill in the preparation of signature, healthy and easy to prepare at home meals. 

Additionally, participants have had a hands on experience in the optimization of their teams´ resources. They have significantly improved the production´s cicle time, by building and implementing effective project management and team work strategies.

Being part of the Platos & Relatos team has allowed women to increase their income while continue to grow and reactivate their small food businesses. They have further developed their culinary skills and most importantly their creativity in food creation, allowing them to improve their families’ nutrition and quality of life.

We are happy to share we will be participating in GlobalGiving´s holiday end of the year campaign and #GivingTuesday. We look forward and are extremely thankful for your continuous support and generous donations. Your donations, will contribute to increase and enhance our impact.

Share on Twitter Share on Facebook

We have been focusing the last couple of months on our recently launched Product Innovation Lab as well as Platos & Relatos a new project to be launched that hopes to be both an additional food lab for our  most advanced students and alum, an additional revenue stream for them while their small businesses grow, as well as an earned source of income to help finance Cocinando Sueños and grow our reach and impact.

 

The Product Innovation Lab, is virtual space where outstanding students are being both individually and group coached and mentored. The Lab has allowed women entrepreneurs to focus on enhancing and improving their products. Women have prototyped and validated their prototypes guided by our team of food design experts. They have gained further insights into their customers need and wants. They have translated these insights into enhanced innovative middle eastern sauces, dips and classic desserts with a twist. Students and alum have successfully increased their cash flow by focusing on developing and enhancing innovative food products by combining their passions, Colombia´s native fruits and clients food preferences.

 

We are happy to share we have been invited to a City Entrepreneurship Fair (In Medellin- Colombia) where participants of our lab, have sold their products and most importantly had a chance to show their work in shopping mall with an affluent group of visitors.

Share on Twitter Share on Facebook

Cohorts Two and Three have successfully finalized their virtual journey and have succeeded at launching, propelling and-or renovating their food businesses. Twenty percent of Cohorts Two and Three fellows, have continued their education through our newly launched Advanced Intensive Virtual Course on Food Design and Social Media for Food Ventures. Through this new course, Cocinando Sueños women, have learned how to ideate, conceptualize and visually portray the renovated concepts of their small food businesses using tools such as Mood Boards. Women have highly benefited from learning while doing, guided by their professor and coach a cook and food designer, who has been working with them on how to incorporate food design into their ventures, and ultimately their food products.

 

Cohort Four women have reached the last stage of their journey

with retention and attendance rates of 95%. Professors, mentors and coaches have witnessed students have been incorporating their recent acquired skills to enhance their products, increase sales and ultimately their profit. During this last stage, in the process, we have witnessed fellows have particularly benefited from learning how to use packaging such that it best reveals the newly renovated food ventures concept. Professors and mentors have also seen significant improvements in fellows´ social media accounts activity, as well as with their marketing strategies in general. Students have mentioned prior to taking the digital marketing and social media class within this course, their brands were not active on social media, they barely used their whatsapp statuses. They learned not only how to best use both their venture and their personal social media accounts to best market their brand and their products, resulting in increasing their followers and higher sales.

 

Currently students and alums are working with their professors, coaches and mentors on further enhancing and innovating within their food products and preparing their applications for our new to be launched permanent commercialization channel for Cocinando Sueños women´s products.

Share on Twitter Share on Facebook

 

Cohorts two and three have reached the final stage of their virtual journey, with retention and attendance rates of 90%. Professors, mentors and coaches have witnessed significant improvements in the fellows products and ventures. Our community of professors, coaches and mentors have reported the program to allow them to grow and learn from the fellows.

Guided by our newest courses in Innovation, Leadership and Strategies for Renovation through the power of collaboration fellows have succeed at finding niche markets and opportunities, as well as identified customers’ needs and market trends, creating new products, business lines and renovating their businesses.

Some women have reported an increase in their sales in the midst of the Covid generated crisis through their newly renovated products and-or ventures. Others have reported to be facing extremely challenging times in terms of sales due to the Covid crisis, struggling to provide for themselves and their families. We have launched a task force together with Kalpata experts in design thinking and renovation, as well as students, to develop and carry out innovative strategies to boost fellows’ sales by building on current market trends and opportunities.

We have managed to launch a new cohort where alums and about to graduate women who have exceled in the program, developing and sustaining their small culinary and pastry businesses are the course facilitators. This has not only empowered them but proved to be an inspiring model to grow our impact as we build a community of social change agents through the power of the food industry. 

Through a series of cocreation and impact evaluation exercises, we have been able to gain significant insights on the contents and methodology of our courses and most importantly the needed skills and how to best deliver them to our students. We have started and are currently in the process of making the needed adjustments and improvements in terms of our curriculum, methodology and the classes topics and skills, geared towards best equipping women with the needed skillset to launch, propel and grow their own culinary ventures.

As a graduation project, together with our fellows, we have launched our first Holiday Virtual Catalogue with a variety of signature treats from our fellows, reaching a total of $7.500 in sales. This initiative enabled women to further develop their innovative products and brands. Entrepreneurs also learned work on how to make an efficient use of their resources increasing their profit. Women also further learned about customer preferences and adjusted their products to best tailor their needs and market trends.

Paulina Toro

Project Leader

Share on Twitter Share on Facebook
 

About Project Reports

Project Reports on GlobalGiving are posted directly to globalgiving.org by Project Leaders as they are completed, generally every 3-4 months. To protect the integrity of these documents, GlobalGiving does not alter them; therefore you may find some language or formatting issues.

If you donate to this project or have donated to this project, you will get an e-mail when this project posts a report. You can also subscribe for reports via e-mail without donating.

Get Reports via Email

We'll only email you new reports and updates about this project.

Organization Information

Corporacion Superarse

Location: Medellin, Antioquia - Colombia
Website:
Facebook: Facebook Page
Twitter: @corsuperarse
Project Leader:
Ana Palacio
Executive director
Medellin, Antioquia Colombia
$28,238 raised of $50,000 goal
 
55 donations
$21,762 to go
Donate Now
lock
Donating through GlobalGiving is safe, secure, and easy with many payment options to choose from. View other ways to donate

Corporacion Superarse has earned this recognition on GlobalGiving:

Help raise money!

Support this important cause by creating a personalized fundraising page.

Start a Fundraiser

Learn more about GlobalGiving

Teenage Science Students
Vetting +
Due Diligence

Snorkeler
Our
Impact

Woman Holding a Gift Card
Give
Gift Cards

Young Girl with a Bicycle
GlobalGiving
Guarantee

Sign up for the GlobalGiving Newsletter

WARNING: Javascript is currently disabled or is not available in your browser. GlobalGiving makes extensive use of Javascript and will not function properly with Javascript disabled. Please enable Javascript and refresh this page.