Education to empower girls and women

by Corporacion Superarse
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Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women
Education to empower girls and women

We have been focusing the last couple of months on our recently launched Product Innovation Lab as well as Platos & Relatos a new project to be launched that hopes to be both an additional food lab for our  most advanced students and alum, an additional revenue stream for them while their small businesses grow, as well as an earned source of income to help finance Cocinando Sueños and grow our reach and impact.

 

The Product Innovation Lab, is virtual space where outstanding students are being both individually and group coached and mentored. The Lab has allowed women entrepreneurs to focus on enhancing and improving their products. Women have prototyped and validated their prototypes guided by our team of food design experts. They have gained further insights into their customers need and wants. They have translated these insights into enhanced innovative middle eastern sauces, dips and classic desserts with a twist. Students and alum have successfully increased their cash flow by focusing on developing and enhancing innovative food products by combining their passions, Colombia´s native fruits and clients food preferences.

 

We are happy to share we have been invited to a City Entrepreneurship Fair (In Medellin- Colombia) where participants of our lab, have sold their products and most importantly had a chance to show their work in shopping mall with an affluent group of visitors.

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Cohorts Two and Three have successfully finalized their virtual journey and have succeeded at launching, propelling and-or renovating their food businesses. Twenty percent of Cohorts Two and Three fellows, have continued their education through our newly launched Advanced Intensive Virtual Course on Food Design and Social Media for Food Ventures. Through this new course, Cocinando Sueños women, have learned how to ideate, conceptualize and visually portray the renovated concepts of their small food businesses using tools such as Mood Boards. Women have highly benefited from learning while doing, guided by their professor and coach a cook and food designer, who has been working with them on how to incorporate food design into their ventures, and ultimately their food products.

 

Cohort Four women have reached the last stage of their journey

with retention and attendance rates of 95%. Professors, mentors and coaches have witnessed students have been incorporating their recent acquired skills to enhance their products, increase sales and ultimately their profit. During this last stage, in the process, we have witnessed fellows have particularly benefited from learning how to use packaging such that it best reveals the newly renovated food ventures concept. Professors and mentors have also seen significant improvements in fellows´ social media accounts activity, as well as with their marketing strategies in general. Students have mentioned prior to taking the digital marketing and social media class within this course, their brands were not active on social media, they barely used their whatsapp statuses. They learned not only how to best use both their venture and their personal social media accounts to best market their brand and their products, resulting in increasing their followers and higher sales.

 

Currently students and alums are working with their professors, coaches and mentors on further enhancing and innovating within their food products and preparing their applications for our new to be launched permanent commercialization channel for Cocinando Sueños women´s products.

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Cohorts two and three have reached the final stage of their virtual journey, with retention and attendance rates of 90%. Professors, mentors and coaches have witnessed significant improvements in the fellows products and ventures. Our community of professors, coaches and mentors have reported the program to allow them to grow and learn from the fellows.

Guided by our newest courses in Innovation, Leadership and Strategies for Renovation through the power of collaboration fellows have succeed at finding niche markets and opportunities, as well as identified customers’ needs and market trends, creating new products, business lines and renovating their businesses.

Some women have reported an increase in their sales in the midst of the Covid generated crisis through their newly renovated products and-or ventures. Others have reported to be facing extremely challenging times in terms of sales due to the Covid crisis, struggling to provide for themselves and their families. We have launched a task force together with Kalpata experts in design thinking and renovation, as well as students, to develop and carry out innovative strategies to boost fellows’ sales by building on current market trends and opportunities.

We have managed to launch a new cohort where alums and about to graduate women who have exceled in the program, developing and sustaining their small culinary and pastry businesses are the course facilitators. This has not only empowered them but proved to be an inspiring model to grow our impact as we build a community of social change agents through the power of the food industry. 

Through a series of cocreation and impact evaluation exercises, we have been able to gain significant insights on the contents and methodology of our courses and most importantly the needed skills and how to best deliver them to our students. We have started and are currently in the process of making the needed adjustments and improvements in terms of our curriculum, methodology and the classes topics and skills, geared towards best equipping women with the needed skillset to launch, propel and grow their own culinary ventures.

As a graduation project, together with our fellows, we have launched our first Holiday Virtual Catalogue with a variety of signature treats from our fellows, reaching a total of $7.500 in sales. This initiative enabled women to further develop their innovative products and brands. Entrepreneurs also learned work on how to make an efficient use of their resources increasing their profit. Women also further learned about customer preferences and adjusted their products to best tailor their needs and market trends.

Paulina Toro

Project Leader

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Last august, we graduated our first cohort of women through a virtual ceremony in which teachers, friends and allies accompanied us. These women continue to be advised through personalized mentoring and have continued with their endeavors. In addition to the work that each one of them has in their productive units, we are working with some of them to plan projects that allow them to multiply their learning with other women.
We set up work groups with the participating women and graduates of the program, in which we also invite experts, in order to evaluate some aspects of the training plan and generate proposals so that our intervention is better and better with future groups.
Groups 2 and 3 began the third phase of the educational program this month, during this process they have had an attendance close to 90% in a program that has been completely virtual. The teachers highlight them as active, purposeful and creative women with a great openness to learning. A strong sense of community has been built despite virtuality, some are developing team projects and constantly share ideas to improve their ventures.
Twenty eight volunteers accepted our invitation to join as mentors of groups 2 and 3, to accompany them in the final part of their process, these mentors receive an induction and work in an articulated way with us through intervention guides. The task of these mentors is to accompany and support women in a personalized way so that they continue to shape their personal challenges.

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Pilot group progress: Women in our pilot program have successfully completed phase 2 of the curriculum. Thanks to your  generous donations, we have been able to provide cooking and pastry pastry classes with top notch professors, as well as culinary business and project and resources management classes, which have successfully equipped fellows with the necessary skills to have their business ideas up and running after having developed and successfully validading prototypes for their products and services. Thanks to the successful sales of their newly launched businesses, we have been able to increase their accumulated income by 80%.  For Mother´s Day, for instance fellows were able to secure sales of their lunch menus within their communities way past what they expected

 

In times of Corona: We have able to maintain an attendance rate of 80%.  Due to coronavirus, in-person classes migrated virtual classes. We provided 1 on 1 training to ensure a successful transition. 

 

Cohorts 2 and 3: with the support from Kalpata teachers and community leaders, we launched successfully launched a call for two new cohorts. Out of 110 women who  applied after undergoing a rigorous selection process, 50 new inspiring and talented women in need  were selected to be part of the new cohorts. Cohots 2 and 3 have successfully initiated the program, and thanks to the generosity of donors we have managed to provide them with full and partial scholarships. 

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Organization Information

Corporacion Superarse

Location: Medellin, Antioquia - Colombia
Website:
Facebook: Facebook Page
Twitter: @corsuperarse
Project Leader:
Ana Palacio
Executive director
Medellin, Antioquia Colombia
$27,140 raised of $50,000 goal
 
45 donations
$22,860 to go
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