Using Sport For Social Change

by St. John Community Foundation
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Using Sport For Social Change
Using Sport For Social Change
Using Sport For Social Change
Using Sport For Social Change
Using Sport For Social Change

Following the devastation by Hurricanes Irma & Maria, Using Sport For Social Change is proud to announce it's 9th annual "Just Play" event, scheduled for October 19th in Cruz Bay, St. John. Considering what the island has been through, we feel this year is very special for the children of St. John.

This all day event allows youth from ages 5-17 to participate in a variety of sporting events. Donations made will go towards offsetting the cost of this program as well as to continue to uplift and support the current sports programs on island by providing equipment and assistance.

Thank you to all of our wonderful supporters! This program means the world to many of the children on St. John.


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Good day everyone. It is with a much sadness that Carolyn and I must announce that the 9th Annual Just Play event is postponed indefinitely due to the unfortunate circumstances of our poor little island of St. John. Hurricane Irma destroyed our beloved island as I am sure all of you know. There is another hurricane on the way and it looks to be another direct hit to St. John and neighboring islands.

We have been in touch with Celia Kalousek of the St. John Community Foundation and are coming up with options to bring back the free Just Play event for the island youth as soon as we are able, and as soon as the island is stable once again.

It has been a truly wonderful experience to bring this event to the island youth for almost 9 years in a row and we have lovely memories of each event. Our first event in 2009, it rained heavily the night before. Everyone was wondering if the event would be canceled the next day. Luckily for us, it cleared up beautifully! Here is a video from our first event:

The Just Play event has grown and changed over the past 9 years. We had 50 kids the first year and we gave out Oriental Trading plastic medals and fed the kids small portions of subway sandwiches for lunch. Fast forward 8 years later and we are entertaining over 150-200 kids and 75+ volunteers at each event! We have real trophies and real medals to give out to the participants, event T's, event water bottles, sports bags filled with free Nike product for the participants and for the past 7 years, a full hot meal has been provided by Mathayom Vacharat and his catering company St. John Catering.

During the 8 years that Using Sport For Social Change has put on this event, I have also been able to provide the schools and the Parks and Recs department of St. John with over 1000 basketballs, footballs and Soccer balls -all donated, as well as 20 new Nike softball mitts to the Ruby Rutnik Softball tournament in 2009. In 2010 we donated 58 pair of new Nike football cleats to the St. John Parks and Recs flag football team and 20 pair of new Nike baseball cleats to the Ruby Rutnik Softball tournament. Also in 2010 USFSC sent down new Nike baseball bats to the St. John Parks and Recs Department.

USFSC was a sponsor for the 1st and 2nd Annual Tortola Surf Classic in 2011 and 2012 and held an essay contest for youth of the USVI to write about how surfing could improve the lives of Virgin Islanders. Winners were selected and won an all expense paid trip to Tortola with a chaperone of their choosing. And in 2015, USFSC donated over 150 brand new Nike swimsuits to the St. John Aquatic Center.

Using Sport for Social Change could have never grown to the caliber that is has become, without the help and belief of St. John businesses and their donations over the years, and the many volunteers and parents that believed in my dream of providing a free sports day for island youth.

It is here now, that I wish to thank all of you for your support over the years. I wish I could thank you all personally but will try to list all of you here.

8 Tuff Miles
AAA Fire
Alice By the Sea
Alpine Securities
Aqua Bistro
Aqua Blue Car Rental
Arawak Adventures
Beach Bar
Beach Girl Design
Bellows International
Caravan Galleries
Compound Media
Concordia Eco Resort
Cruz Bay Boutique Hotel
Cruz Bay Landing
Friends of Albert Bryan Jr.
Gallows Point Resort
Gecko Gazebo
Get Trashed
Global Giving - Darrel Boyd
High Tide
Infinity Images
Infinity Personal Services
Inn At Tamarind Court
Joe's Rum Hut
Just Sun Rentals
Karen Baranowski
Kid's Night in
La Tapa
Long Board
Love City Beach Shop
Love City Lunch Box
Massage Envy
Mathayom Private Chefs
Morgans Mango
Neighbor's Realty
Ocean 362
Pizza Bar
Pizza Pi - True Crew
Plastic Free St. John
Quiet Mon Pub
Ronnie's Pizza
Sea Glass Vacation
Sean Georges
Seaside Properties
Skinny Legs
St. John Board of Realtors
St. John Community Foundation
St. John Hardware
St. John Ice and Water
St. John Inn
St. John Parks and Recs
St. John Provisions
St. John Rescue
St. John Spice
St. John Ultimate Villas
Starfish Market 
STJ Board of Realtors
Sun Dog Café
Sunshine Jeep Rental
Tamarind Court
Tap Room
The Westin Resort
Tracy Pajewski
Tripple B
Vacation VI
Virgin Fire
William Stelzer Photography
X on St. John
Yelena Rogers Photography

Please make donations to one of these Charitable groups:
The St. John Community Foundation

St. John Rescue

Bless you all. We will be together again!

Dean Doeling

Carolyn Eaton

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Once again Using Sport For Social Change, in conjunction with the St. John Community Foundation and the St. John Parks and Recs Department are in the midst of planning the 9th annual Just Play Event to be held October 9th in Cruz Bay, St. John. As always, the event is free for anyone 5-17 years of age. Of course, we can always use volunteers to!

On another note, the planning of the 1st annual St. John Picnic is still underway. To be held in October of 2018, in conjunction with the 10th annual Just Play event. THE ST. JOHN PICNIC is looking for local food and craft vendors, local entertainment of all kinds, youth ensembles, historical speakers and local musicians. We are also seeking sponsorships from businesses who are interested in being the official sponsor of this event.

Sponsorship opportunities for the 1st Annual "St. John Picnic". A day for families of St. John to gather together up at Estate Susannaberg with their picnic lunch and enjoy entertainment from the island such as musical acts, children’s dance groups and choirs, games for the whole family, food and local craft booths, etc. Not to mention the beautiful scenery.

In conjunction with the St. John Community Foundation, and the St. John Parks and Rec Department, We are currently seeking sponsors for this annual event to be held in October, 2018, from 11:30am-4:30pm. Below are the details concerning this year’s sponsorship levels:
• $5,000- Official Sponsor: Your company logo to appear on all advertising materials and listed as “The Official Sponsor”
• $2,000 - Gold Medal: Your company name and logo in large print on all advertising materials 
• $1,000 - Silver Medal: Your company name and logo in medium print on all advertising materials 
• $500 - Bronze Medal: Your company name (only) in small print on all advertising materials

If your organization would like to participate in tthis first annual event as a sponsor, please contact me with the amount of your donation. Please know that the St. John Community Foundation is a 501c3 non profit organization and our fiscal agent.

Thank you for your time and consideration.
Dean Doeling
Carolyn Eaton 
Founder: Using Sport For Social Change

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The St. John Picnic
The St. John Picnic
Details on the "St. John Picnic"
Everyone is invited to the 1st Annual St. John Picnic, to be held on September 30th, 11:00am-4:00pm

Bring your family!
Bring your picnic and/or buy from the local food vendors
Enjoy games for all ages
Enjoy local music and entertainment

A benefit for Using Sport For Social Change-

Let's bring the community of St. John, USVI together in celebration of our past, and build towards our future!
In conjunction with the St. John Community Foundation, The St. John Parks and Recs department, this will be a day for St. John families to gather together up at Estate Susannaberg with their picnic lunch and enjoy free entertainment from the island such as musical acts, children’s dance groups and choirs, games for the whole family, enjoy local food and craft booths, etc. Not to mention the beautiful scenery. We believe that bringing the community together in this way would provide a platform for encouraging people to build new friendships, break down social barriers and start to build a stronger community through caring.
We are currently looking for a few sponsors to help with this event as there are always costs associated with doing things in the right way. Donations are also accepted through the St. John Community Foundation. We would also like to hear from any entertainment groups that would like to showcase their talents. It is also our dream to see the local churches involved as well to promote fellowship and harmony through their word and music. So please contact us at if you are interested in providing entertainment, craft and food booths games etc. This will be a free event and can be attended by anyone with a smile and hope for our island's future!


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Good afternoon,

My name is Dean Doeling, and for the past 8 years I have helped bring the power of sport to kids all across the island of St. John through a community supported event I initiated called JUST PLAY under a program I spearheaded, Using Sport For Social Change.

With the support of St. John Community Foundation and the St. John Sports, Parks and Recs Department, we are planning to hold a Centennial Community Event on St. John in October 2017. This Centennial Community Event will be held separately from the annual Columbus Day "Just Play" event and our goal is to bring local talent, entertainment, food, crafts and Good Will to the whole community.

This Centennial "coming together" event is in the beginning stages of planning and we are asking for your support and input in order to make this a truly spectacular event that will bring the community together in fellowship and spirit.

On February 9th, an informational round table will be held from 7:00pm-9:00pm, at the St. John Parks and Recs building to start planning the St. John Centennial Event. A moment of your time is all that is needed and you don’t have to be there for the full time. Whether its your positive input, know-how, or just want to lend a hand before, during or after this event, we would love to hear from you! If you are unable to attend this meeting but would like to meet with us personally, please email me at

This Centennial event, as with the "Just Play" event is all volunteer driven and funded by sponsors such as yourself. We continue to look for unique opportunities for St. Johnian's to give back to this beautiful island while gaining exposure for themselves, whether its a donation of time, talent, hard goods or donation dollars, everything helps.

'Right now we are looking for help in the following areas:

• Planning, facilitating and logistics to include space planning, production, staging, permits etc

• Entertainment- Historical speakers, poets, musicians, dance groups, DJ's, other talent

• Food venders (possibly even a "cook off" of some sort)

• Vendors of local goods, crafts etc

• Any other ideas that you have to make this event even more special.

As always, more information about me and my personal initiative can be found at Please consider helping us in this worthy cause to bring the community together through this Centennial Event.

Thank you.

Sincerely, Dean Doeling & Carolyn Eaton

Using Sport For Social Change


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Organization Information

St. John Community Foundation

Location: St. John, USVI, usa - USA
Project Leader:
Celia Kalousek
Executive Director
St. John, VI Virgin Islands
$11,929 raised of $25,000 goal
91 donations
$13,071 to go
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