By Mary Storrie | Founder
In rural Nepal, five women are driving change—quite literally.
Not long ago, their days were spent toiling in the fields. Long hours. Back-breaking labour. Half the pay of men for the same work. Still, it was the only option available to them as they tried to provide for their families while caring for children, livestock, and elderly parents.
Today, those same women are behind the wheel of our iconic pink tuk tuks.
By becoming taxi drivers, they have swapped uncertainty for independence. Each woman now earns up to four times what she made as a labourer, with the freedom to choose her own hours and be her own boss. That flexibility is not a luxury—it is the difference between surviving and thriving. It allows them to work around school runs, feeding animals, and caring for loved ones, without sacrificing their income.
For the first time, they are earning the same as men.
But the impact reaches far beyond wages.
This small fleet of women drivers has become a lifeline for their community. When a woman goes into labour, she no longer faces a dangerous 10-kilometre walk to the nearest hospital. A pink tuk tuk arrives instead—driven by someone who understands, who cares, who will not turn her away.
And something else has changed too: dignity.
Sunita, one of the drivers, explains it simply:
“We survived on loans from friends and neighbours just to put food on the table. Now, we are the ones people come to when they need a loan.”
These women are no longer invisible. They are earners. Leaders. Problem-solvers. Role models for the next generation of girls who are watching them drive past, pink tuk tuks shining against the dust of rural roads.
This is what sustainable change looks like: women with the tools, trust, and opportunity to shape their own futures—and lift their communities with them.
Thank you for helping to keep these pink wheels turning.
By Mary Storrie | Founder
By Mary Storrie | Founder
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