As as consequence of the COVI-19 health contingency, the Cooperative Tzeltal-Tzotzil suspended some activities that involved direct contact with large number of persons.
However, in collaboration with NGOimpacto, the team developed broadcast material to share information with the community about this delicate moment we are living. This material was produced in tseltal and tsotsil, the two main languages spoken by members of the cooperative and people in the community of the region. It was spread through Whatsapp groups and facebook contacts.
The first video was about: How to prevent COVID-19? (Health security measures), Another video was to talk about important new data that was given by going to phase 3.
Graphic material was also provided by official health insitutuion, our team took care of the translation and difusion. We hope to continue this work online to protect our families.
We are living a unique momento, so our daily lives have been affected, but we have not stopped sharing and working to help the peoplo of our community.
This first stage was directed to plan activities for the GlobalGiving campaign. The union of efforts between NGO impacto and the Cooperative was important to direct it and choose how to order and prioritize the needs of families in this area. In addition the overall objective was identified, which is strengthening the production and marketing processes of the Tzeltal-Tzotzil Cooperative to contribute to local development.
Visits were made to contextualize and get involve into the life and activities of the people who conform the Cooperative. With this encounters it was possible to identify the type of narrative to be used for the different communication channels. Also, we could decide the material that was going to be generated to make its diffusion easier. Photographic and audiovisual registration was made. From the audiovisual record 4 videos were generated: One focused on talking about the Cooperative, the second on organic beekeeping, the third on organic coffee production and the last on artisanal textiles.
The photographic registry sought to recognize to those who conform the Cooperative and the context of their daily activities. Introduce you to these landscapes and people.
After this construction, the process of distribution of material began, which was a shared and arduous activity, which has led to the promotion of the Cooperative's productive activities.
We appreciate the support that you have given and that serves to join forces in this campaign that seeks to improve the lives of women and men producers and their families, raising job opportunities, as well as caring for the Earth and the environment that are the livelihood of present and future generations.
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