By Scheherezada | Projecto Leader
This first stage was directed to plan activities for the GlobalGiving campaign. The union of efforts between NGO impacto and the Cooperative was important to direct it and choose how to order and prioritize the needs of families in this area. In addition the overall objective was identified, which is strengthening the production and marketing processes of the Tzeltal-Tzotzil Cooperative to contribute to local development.
Visits were made to contextualize and get involve into the life and activities of the people who conform the Cooperative. With this encounters it was possible to identify the type of narrative to be used for the different communication channels. Also, we could decide the material that was going to be generated to make its diffusion easier. Photographic and audiovisual registration was made. From the audiovisual record 4 videos were generated: One focused on talking about the Cooperative, the second on organic beekeeping, the third on organic coffee production and the last on artisanal textiles.
The photographic registry sought to recognize to those who conform the Cooperative and the context of their daily activities. Introduce you to these landscapes and people.
After this construction, the process of distribution of material began, which was a shared and arduous activity, which has led to the promotion of the Cooperative's productive activities.
We appreciate the support that you have given and that serves to join forces in this campaign that seeks to improve the lives of women and men producers and their families, raising job opportunities, as well as caring for the Earth and the environment that are the livelihood of present and future generations.
Team NGO impacto
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