Help raise awareness about animal rights in Sweden

by Djurens Ratt
Help raise awareness about animal rights in Sweden
Help raise awareness about animal rights in Sweden
Help raise awareness about animal rights in Sweden
Help raise awareness about animal rights in Sweden
Help raise awareness about animal rights in Sweden
Help raise awareness about animal rights in Sweden
Help raise awareness about animal rights in Sweden
Help raise awareness about animal rights in Sweden
Our chicken mascot at Lundakarnevalen
Our chicken mascot at Lundakarnevalen

For the 17th year in a row, Djurens Rätt is on tour in Sweden, where we visit music festivals, markets, cultural events, Pride festivals and other events to spread information about our work, the situation for animals in Sweden and how we together can make a change and create a better future for the animals. This year we focus on sharing awareness about the chicken industry - with the goal of guiding more people towards making animal friendly choices in their everyday lives. 

 

After two years of the pandemic we were very excited to finally have a restriction free summer! We are very happy to be back on the streets and campaigning for animal rights and specifically, better conditions for the chickens in Sweden. 

As you might remember from previous reports, Djurens Rätt focuses on creating as much impact as possible for as many animals as possible. That’s why we have been working on raising awareness about the chicken industry during the last editions of our summer tour - and so we do this year as well. 

So far we visited 14 different events, which included 30 days of campaign work where we talked to festival visitors about veganism, animal rights and how to create a better future for the animals. 

Our campaign work has, up to now, resulted in:

  • hundreds (or maybe thousands) of conversations about animal rights
  • around two hundred new members who made the fantastic choice to join the organisation after those conversations
  • hundreds of flyers handed out, containing plant based recipes and information about the situation for the chickens 

A new feature this year is that the visitors can sign up for a challenge to be "chicken free" for three weeks, and many people have taken the pledge already. We hope they will see how easy it is to replace chicken with plant based alternatives.

For the children we have educational games in the tent, for example they can puzzle the right paw print with the right animal. This has been a much appreciated activity among our younger visitors.

And as always, our chicken mascot is a great hit - dancing and spreading happiness among our visitors. 

We have ten more events to visit before our summer tour ends, and we are really looking forward to all of them. 

Djurens Rätt summer tour would not be able to carry out without the support from our fantastic volunteers and donors - together we create change for the animals and inspire more people to make animal friendly choices!  

West Pride, Gothenburg
West Pride, Gothenburg
Horby Market
Horby Market
Rosendal Garden Party, Stockholm
Rosendal Garden Party, Stockholm
Potatisfestivalen, Alingsas
Potatisfestivalen, Alingsas
Share on Twitter Share on Facebook

Winter will soon be officially over in Sweden and Djurens Rätt has already started planning the summer tour.

Keep reading to find out what’s new!

 

Volunteer kickoff in May

 

During the past two years we’ve organized digital kickoffs due to the pandemic. This year we continue prioritizing the online alternative to give volunteers from all around Sweden the opportunity to participate with no need to travel. 

 

The event is planned for May 7 and our objective is to give volunteers the information, tips and tools they need to participate in this summer’s activities. We are going to spend the day together attending talks and workshops.

 

Same focus, updated approach 

As you might remember from previous reports, Djurens Rätt focuses on creating as much impact as possible for as many animals as possible. That’s why we’ve been working on raising awareness about the chicken industry during the last editions of our summer tour. 

 

Recently, we launched a campaign where the chickens themselves explain how their lives look like and how it is to be a chicken in Sweden. With strong support from donors and members we produced an animated film that you can see with English subtitles here. Feel free to write a comment and leave us feedback, we will be happy to read your thoughts. 

 

This summer we keep putting the emphasis on this industry and to inspire people to make animal friendly choices. This film, together with other activities and campaign material will be used during the tour. 

 

New colleague in the team

I would like to introduce you to my new colleague Ida Arnesson who just started working with us and will be responsible for this project. Ida will be updating you about Djurens Rätt’s summer tour and how we work for the animals in Sweden. 



Thank you for following and supporting this project.

Feel free to donate to help us continue make a change for the chickens!

 

Links:

Share on Twitter Share on Facebook

Summarizing summer 2021

As autumn leaves fill the streets it’s time to look back and summarize Djurens Rätt’s summer tour campaign. The pandemic was still present this year, so we arranged an adapted tour once again following the authorities’ recommendations.

I hope you enjoy today’s reading! 

Aiming to reduce meat consumption  

At Djurens Rätt we focus on creating as much impact as possible for as many animals as possible. That’s the main reason that led us to choose the chicken industry as target for the summer campaign during the last three years. In Sweden alone, about 99 million chickens are killed for their meat every year and are kept in extremely bad conditions at the factory farms, which make them the most exposed terrestrial animals.

By working on making a difference for chickens we create the biggest impact and make it efficient for both animals and donors. Durings this summer we continued inspiring people to leave chicken off their plates and raised awareness about the reality that chickens face at factory farms every day. 

This year’s setup: a city tour around Sweden    

Usually, our team participates in big festivals and markets, but this time we adapted the tour in a similar way as last year. We planned a city tour and visited several places around the country with an information tent. It was fortunately possible to arrange this kind of event in Sweden and we organized 13 tour stops.

Instead of hiring four coaches we decided to go for a smaller team with one coach and around 25 volunteers. They handed out around 1 800 flyers with plant-based recipes and talked to thousands of interested people. 

Planning for next summer tour

Within the coming months we’ll work on planning next year’s summer tour. Now it’s still not possible to know exactly what possibilities we’ll have due to the pandemic, but we’ll make sure to prepare and adapt to the circumstances.

As usual I attach some summer pictures for you to see how our events looked like this year.

Thank you for following and supporting this project and feel free to donate to help us continue with it!

 

Share on Twitter Share on Facebook

We’ve been waiting for this wonderful time of the year. Many go on vacation but at Djurens Rätt it is quite an intensive period. In today’s post I’ll explain to you how the tour is going and what we plan for the coming weeks. 

 

Digital kickoff 

Last summer we organized our first digital kickoff due to the pandemic. This time we decided to do it online again to give volunteers from all around Sweden the opportunity to participate with no need to travel. 

The kickoff aims to prepare volunteers for their participation. We spent a Saturday online offering talks and workshops about the chickens situation, but also how to help and make a difference for them. 

 

Great engagement 

Every summer we welcome volunteers that join us for the first time during the tour. This year was no exception, we opened the application in April and we got a warm response. The summer tour is a good chance for new volunteers to meet other people with similar interests at the same time as they contribute to create positive change for the animals. 

A majority of these volunteers keep on participating in other projects after the summer and work on other Djurens Rätt campaigns. Being a volunteer on the summer tour mainly involves helping prepare the tent or stand, talk to visitors about the campaign and recruit members. Every summer we focus on one specific campaign and this time it is about chickens, as you might remember from previous posts. 

The summer ahead of us 

At the beginning of June we started the tour with the first event and we’ve visited Stockholm, Gothenburg, Örebro, Uppsala and Lund. During the coming weeks we’ll be raising awareness about chickens in Karlstad and Varberg, among other cities. 

More than 1,500 people have taken part in this summer’s chicken free challenge and we hope to make this number rise as much as possible. Until the end of August we’ll be visiting streets, parks and squares reaching hundreds of people. 

 

Thank you for following and supporting this project and feel free to donate to help us make this summer tour become a success!

Share on Twitter Share on Facebook
Commercial in public transport and magazine ads
Commercial in public transport and magazine ads

Last year, our summer campaign focused on the suffering of chickens raised for meat in Sweden and this will also be the focus of this year's summer tour.

Relaunch of our campaign for chickens

Djurens Rätt has just relaunched our campaign "99 miljoner" (99 millions) and we hope to create a great impact and change for these animals. The name of the campaign is to represent the more than 99 million chickens that are raised and killed every year in Sweden for their meat. 

Chickens make up the absolute majority of animals being killed for food and they also suffer the worst conditions during their short lives. Chickens raised on factory farms are stressed and abnormally oversized.

In our campaign, we show the reality and suffering of these animals and we urge people to take a stand, including joining a 4 week challenge of not eating chicken. Participants receive delicious recipes and helpful tips on how to keep chicken off their plates. A cartoon comparing the life of a chicken in a factory farm to one living free in nature can bee seen in public transport in major cities in Sweden, as well as in newspaper ads. 

Good news - historical reduction in meat consumption!

Djurens Rätt have been campaigning specifically for chickens for several years, and just the other day we received good news about the latest statistics for meat consumption - 2020 has shown a historical reduction in meat consumption in Sweden!

Last year, Swedish meat consumption decreased by 4,5 percent. A reduction in total consumption of meat that has never before been measured from one year to another. The statistics show the lowest consumption of pork since the 80s, and on par with 2014 for chicken. 

This reduction affects millions of animals, as it means that at least 7,7 million fewer individuals ended up on Swedes' plates or in refrigerators in 2020 compared to 2019. Of these, over 7,6 million were chickens. 

Much work remains to be done

It is of course great to see this change, but much work remains to be done. We need to keep urging people to keep chickens of their plates to continue the sharp reduction in meat consumption and to change the lives of these animals. 

This summer, we will bring the campaign with us on our summer tour. Planning of this year's summer is happening right now, and we know that we will have to do things a little bit differently due to the pandemic. But we are committed to reaching as many people as possible with the message about the suffering of chickens and to make a real change.

Join us in our fight for the chickens!

We would greatly appreciate if you would make a donation for our summer tour.

Thank you! 

Chicken Free challenge
Chicken Free challenge

Links:

Share on Twitter Share on Facebook
 

About Project Reports

Project Reports on GlobalGiving are posted directly to globalgiving.org by Project Leaders as they are completed, generally every 3-4 months. To protect the integrity of these documents, GlobalGiving does not alter them; therefore you may find some language or formatting issues.

If you donate to this project or have donated to this project, you will get an e-mail when this project posts a report. You can also subscribe for reports via e-mail without donating.

Get Reports via Email

We'll only email you new reports and updates about this project.

Organization Information

Djurens Ratt

Location: Stockholm - Sweden
Website:
Facebook: Facebook Page
Twitter: @djurensratt
Project Leader:
Moa Ranum
Stockholm, Sweden
$1,764 raised of $10,000 goal
 
45 donations
$8,236 to go
Donate Now
lock
Donating through GlobalGiving is safe, secure, and easy with many payment options to choose from. View other ways to donate

Djurens Ratt has earned this recognition on GlobalGiving:

Help raise money!

Support this important cause by creating a personalized fundraising page.

Start a Fundraiser

Learn more about GlobalGiving

Teenage Science Students
Vetting +
Due Diligence

Snorkeler
Our
Impact

Woman Holding a Gift Card
Give
Gift Cards

Young Girl with a Bicycle
GlobalGiving
Guarantee

Sign up for the GlobalGiving Newsletter

WARNING: Javascript is currently disabled or is not available in your browser. GlobalGiving makes extensive use of Javascript and will not function properly with Javascript disabled. Please enable Javascript and refresh this page.