Help raise awareness about animal rights in Sweden

Links:

• Reaction video of the truck (in Swedish)

For the 18th year in a row, Djurens Rätt will go on a summer tour!

During the tour we visit festivals and events all over Sweden to raise awareness about the exploitation and suffering of animals in the fur industry, factory farms and animal testing. Our goal is to inspire more people to make animal friendly choices in their everyday life. The preparations for the summer tour 2023 are fully started, and we are very excited to start campaigning!

Campaign focus: chickens 

This year's campaign focus will be the chickens. As you might remember if you have received our previous reports, Djurens Rätt focuses on creating as much impact as possible for as many animals as possible. Chickens are actually one of the most common birds in Sweden, but people rarely come across any of them. That is because 99% of chickens live their lives behind closed doors in factory farms with no possibility to get out. This is something that we want to change. 

Big surprise for this year's summer tour

We have decided to increase our campaign work for chickens this summer, and we have a big surprise for the tour this year. This is top secret so far, but we want to share this with you, our donors. We are now in the process of developing a mobile “chicken factory” in miniature format, where the visitor will be able to enter and experience the life of a chicken with all her senses. The mobile chicken factory will be built on a truck, and will be an interactive experience for the visitor, where the truck will be decorated as a real chicken factory – even down to the smell and sound. This will be something completely new for the tour, and we hope it will be a good conversation starter, where more people will realise the situation for these animals, and that this will be a starting point for many people to make animal friendly choices.  

Preparing tour coaches and volunteers

In preparations for this summer tour we have started the recruitment process of new tour coaches who will lead our volunteers and coordinate the different tour stops. We are very happy to welcome back Fanny Eriksson, who did a great job and effort with the tour last year. 

In May we will have a kick-off for all the volunteers who are joining us this summer. We have just sent out the invitation, and we are looking forward to meeting both new and senior volunteers. During the kickoff we will update our knowledge regarding the campaign focus, outreach skills and the current situation for the chickens, and we are now setting more details about the program which will include inspiring talks and workshops. 

Tour stops are getting booked

We also have already booked some stops for the tour. For instance, we will visit some of Sweden's biggest festivals, Alemdalsveckan (the biggest political event in Sweden), and other fun activities, such as a fair for senior citizens! 

Djurens Rätt's summer tour is made possible by your support  - together we create change for the animals and inspire more people to make animal friendly choices.

Thank you!

Every summer since 2006, Djurens Rätt has arranged a summer tour in Sweden. We visit music festivals, markets, cultural events, Pride festivals and other events to spread information about the situation for the animals in factory farms, fur farms, animal experiments and other areas where animals are being exploited and suffer. This year we focused on spreading awareness about the chicken industry, with the goal to guide more people to make animal friendly choices in their everyday lives. Read more to find out the results!  

After two years of the pandemic we were finally back on the streets more or less as usual, campaigning for animal rights, and specifically, better conditions for the chickens in Sweden. 

As you might remember is you have received our previous reports, Djurens Rätt focuses on creating as much impact as possible for as many animals as possible. That’s why we have been working on raising awareness about the chicken industry during the last editions of our summer tour - and so we did this year as well.

In total, we visited 24 different events this summer, carried out 64 days of campaign work and in 13 different cities! We have attended some of Sweden's biggest music festivals such as Lollapalooza, Way out West, Malmöfestivalen, but also several local events in smaller cities, like Hörby, Uddevalla and Trollhättan. We have talked about animal rights with visitors during Pride weeks, as well as with politicians and other decision makers, when we attended the biggest political gathering in Sweden, Almedalsveckan. 

More than 50 volunteers took part in the summer tour! The tour would not be able to arrange without our amazing volunteers. We are very happy that so many volunteers chose to take part in the Djurens Rätt summer tour. Together they volunteered for more than 1500 hours, all for the cause of the animals. 

Thanks to the fantastic team and the engagement of you, our donors in the summer tour, we have achieved; 

• We could welcome 590 new members to Djurens Rätt, who all took the fantastic choice to be part of Sweden's oldest and biggest organisation for animal rights and animal welfare. 
• We have handed out more than 5000 magazines and flyers, full of plant-based recipes.
• 68 people took part in our chicken free challenge, where they signed up for testing chicken free vegan recipes for four weeks. One completed challenge equals one saved chicken! 
• Had thousands, and thousands of conversations about animal rights !

Within the coming months we will start planning the summer tour for next year. Our goal is to create even more engagement and change for the animals!

Djurens Rätt's summer tour is made possible by your support  - together we create change for the animals and inspire more people to make animal friendly choices. 

Thank you!

For the 17th year in a row, Djurens Rätt is on tour in Sweden, where we visit music festivals, markets, cultural events, Pride festivals and other events to spread information about our work, the situation for animals in Sweden and how we together can make a change and create a better future for the animals. This year we focus on sharing awareness about the chicken industry - with the goal of guiding more people towards making animal friendly choices in their everyday lives. 

After two years of the pandemic we were very excited to finally have a restriction free summer! We are very happy to be back on the streets and campaigning for animal rights and specifically, better conditions for the chickens in Sweden. 

As you might remember from previous reports, Djurens Rätt focuses on creating as much impact as possible for as many animals as possible. That’s why we have been working on raising awareness about the chicken industry during the last editions of our summer tour - and so we do this year as well. 

So far we visited 14 different events, which included 30 days of campaign work where we talked to festival visitors about veganism, animal rights and how to create a better future for the animals. 

Our campaign work has, up to now, resulted in:

• hundreds (or maybe thousands) of conversations about animal rights
• around two hundred new members who made the fantastic choice to join the organisation after those conversations
• hundreds of flyers handed out, containing plant based recipes and information about the situation for the chickens 

A new feature this year is that the visitors can sign up for a challenge to be "chicken free" for three weeks, and many people have taken the pledge already. We hope they will see how easy it is to replace chicken with plant based alternatives.

For the children we have educational games in the tent, for example they can puzzle the right paw print with the right animal. This has been a much appreciated activity among our younger visitors.

And as always, our chicken mascot is a great hit - dancing and spreading happiness among our visitors. 

We have ten more events to visit before our summer tour ends, and we are really looking forward to all of them. 

Djurens Rätt summer tour would not be able to carry out without the support from our fantastic volunteers and donors - together we create change for the animals and inspire more people to make animal friendly choices!  

Winter will soon be officially over in Sweden and Djurens Rätt has already started planning the summer tour.

Keep reading to find out what’s new!

Volunteer kickoff in May

During the past two years we’ve organized digital kickoffs due to the pandemic. This year we continue prioritizing the online alternative to give volunteers from all around Sweden the opportunity to participate with no need to travel. 

The event is planned for May 7 and our objective is to give volunteers the information, tips and tools they need to participate in this summer’s activities. We are going to spend the day together attending talks and workshops.

Same focus, updated approach 

As you might remember from previous reports, Djurens Rätt focuses on creating as much impact as possible for as many animals as possible. That’s why we’ve been working on raising awareness about the chicken industry during the last editions of our summer tour. 

Recently, we launched a campaign where the chickens themselves explain how their lives look like and how it is to be a chicken in Sweden. With strong support from donors and members we produced an animated film that you can see with English subtitles here. Feel free to write a comment and leave us feedback, we will be happy to read your thoughts. 

This summer we keep putting the emphasis on this industry and to inspire people to make animal friendly choices. This film, together with other activities and campaign material will be used during the tour. 

New colleague in the team

I would like to introduce you to my new colleague Ida Arnesson who just started working with us and will be responsible for this project. Ida will be updating you about Djurens Rätt’s summer tour and how we work for the animals in Sweden. 

Thank you for following and supporting this project.

Feel free to donate to help us continue make a change for the chickens!

Links:

• Campaign film