This season, CAMELEON launched the "Thank You" awareness campaign. The campaign is designed to alert the general public, and parents in particular, to the presence of millions of online predators who can harvest images of minors for child pornography purposes.
As an association dedicated to combating sexual violence against children, we want to inform parents about the risk of image misappropriation and, more generally, about the still little-known scourge of cyberpedocriminality. We're working to promote positive prevention practices, because more aware parents will be more vigilant in protecting their children.
The campaign features several media: a video and several prints. The first was broadcast on our social networks, as well as during commercial breaks on several French TV channels. The prints were displayed in several metro stations.
OUR FILM
A hidden camera social experiment: a mother distributes photos of her daughter to people in the street, revealing intimate details such as her frequented places or her hobbies. In one minute, this scenario highlights the risks of sharing personal information on social media, especially when it comes to children.
UNEQUIVOCAL POSTERS
4 visuals, 4 men, 4 locations. Each one presents a different face, blending into the mass of ordinary people, into rhe everyday places of children. The phone in his hand seems innocuous, it's just another dad leaving school, a young person who seems nice, a grandpa on the side of the sports field. It represents the fact that sexual predators exist everywhere and don't always look like the image we have of them.
FOCUS ON THE "SHARENTING" TREND
The "Thanks" campaign has been a powerful reminder of the fact that posting a photo or video on the Internet has become an ordinary gesture. We share everyday moments to the delight of our loved ones: this is what we call sharenting. But this practice is not without its risks. In fact, by giving access, we're actually divulging much more. It's easy to recognize children, learn more about their habits or hobbies. We can even find out the name of their school, their sports club, or the park where they meet up with friends on Wednesday afternoons. We wouldn't give this information to strangers in the street... so why would we do it online?