Two for the price of one. Buy one, get one free. Two birds with one stone. No matter how you phrase it, there is something so satisfying about accomplishing multiple goals at once. That's why Days for Girls was so excited when the Uganda team came up with an innovative win-win strategy for supporting refugee girls to gain access to DfG Kits & Health Education, while also supporting DfG Micro-Enterprises to get out and practice their marketing and awareness raising skills. The Uganda Team is embarking on a series of "Market Activations".
Market Activations will pair a Micro-Enterprise member with a DfG Trainer to go out into the market and engage girls and women in conversations around menstruation, and providing sample DfG Pods. A DfG Pod is 1 Shield and 2 Liners - the basic components that make up the "pad." Girls & women will agree to be contacted for follow up visits where they can report on how the DfG Pod is working for them, and whether they would be interested in buying more or recommending to their friends.
The Team has already begun testing and refining this model in a series of "Market Days", where they have collected valuable feedback and data from the people approached. On average, each team member was able to talk to 7 people per hour, with a sales rate of 1 DfG Pod sold per 14 people talked to. Further, 70% of those approached indicated that they would like to buy a DfG Pod, but did not have the money immediately available. Upon return visits, many of these customers did follow through with their plans to purchase the DfG Pod - showing that awareness raising is a critical first step in convincing people about the product value.
With the lessons fresh in our minds, the Market Activations will officially kick off in Kyaka II Refugee Settlement, where the Angel's Care Micro-Enterprise is operating. This structure is beneficial not only because it will empower the Micro-Enterprise with lasting skills for community engagement, but it will also meet the girls & women where they are and allow them time to talk one-on-one about their more pressing women's health questions. As always, these Market Activations will also provide ample opportunity for learning, so that the DfG Team can continue improving the program, new activities, and engagement strategies and to share these lessons around the world.
Stay tuned for stories from our Market Activations!
"It wasn't always easy, but it was an incredible period of growth and joy". Bekah reflects back on her year developing monitoring & evaluation tools with the Days for Girls team in the Uganda office. Although few things sound as dry and boring as "data" or "monitoring", this is in many ways the crux of menstrual hygiene work around the globe. Why? Because there are so many testimonies and anecdotes to show the incredible impact that menstrual hygiene resoures, or lack thereof, can have on a girl or woman's life, and yet little adequate data to support this in the eyes of major stakeholders such as governments, donor organizations, and other major decision makers. In particular, the challenges that refugee women face in particular are even less studied, and perhaps even more pressing.
As you have read in our previous reports, we've had two tremendous opportunities to support refugee women with menstrual hygiene resources - through the development of a Micro-Enterprise in Kyaka II Refugee Settlement in western Uganda, and through a large scale distribution of DfG Kits in Kyangwali Refugee Settlement, also in western Uganda. Interacting with the women and men who made these projects possible has been life changing for the entire team, and it has taken us to an exciting new point in our project: evaluation. While we are ready to drive full speed ahead towards more impact and more girls reached, we also value the importance of taking stock of where we are, what has been achieved, and where we can improve.
Through the efforts that Bekah lead over this past year, we now have a set of unique monitoring & evaluation tools that are giving us important data about the program results. For instance, because of these tools, we know that Angels Care Micro-Enterprise, in Kyaka II Refugee Settlement, has already sold 45 DfG Kits since the last reporting period - and plans to increase this number substantially following our Micro-Enterprise Support Workshop. With these tools, we also have the ability to travel back to Kyangwali in a few months to measure how many girls are still using their DfG Kits and what the impact has been. These basic statistics can paint a powerful picture of what is happening - and what still needs to be done, both by DfG and the larger menstrual hygiene management community. Now, that is something to celebrate!
You did it! Thanks to donors like you just under 1,300 Days for Girls Kits were distributed to refuges the week before last in the Kyangwali refuge camp in Uganda. That's a lot of girls and women and some of the four distribution groups, out of necessity, were bigger than usual. But the girls and women were very attentive.
I don't often get to go on Distributions myself, but I was thrilled to be in the country and able to personally see your donations and women's health education received by these women and girls. I expected to see tents housing the 40,000+ people in Insingiro, Uganda. You and I know that more than 1300 Days for Girls kits is a LOT of women and girls with more days of opportunity and health. But the scale of need there was great with refugees from Congo, Rwanda, Burundi, South Sudan, Somalia, and Kenya who are not just camped out, they are getting resettled. I am happy to report that the camp was organized and we were happy to see many had been given resources to build mud brick homes. We were impressed by the attentiveness shown by the women and girls in the large groups that gathered in four different areas to learn from Days for Girls Ambassador of Women's Health educators and receive Days for Girls Kits of their own. At one point, one outdoor distribution group got very anxious that they might not each receive one. It is clear how much they mean to them. But since there were so many languages, English was not translated at all. One young woman who had just had a baby said that she had "suffered not having anything but a small cloth. Nnow she could take better care of my new baby." I wish I had more quuotes to share, but English was the least spoken of the many languages used that day. I can tell you the universal languages they used: After receiving their health education they lined up eagerly and when they received their DfG Kits, smiled, curtseyed and laughed. The gifts of knowledge, greater opportunity and health are tangible.
The best news? Thanks to your support, 3000 more DfG Kits are ready to go and now we can reach even more of them in just a few weeks. Stay tuned for the next update. Thank you for all making it possible.
Globally, there are more than 21 million people living as refugees, having fled conflict, natural disasters, famine, and other insecurities at home (UNHCR: Figures At A Glance). Seeking refuge from such extreme situations is never a convenient or easy choice for anyone. And it presents unique and pressing challenges for girls navigating their adolescence, for young women dealing with the realities of adulthood and often motherhood, and even for middle-aged women approaching and transitioning through menopause. Days for Girls exists to support girls and women through exactly these phases of their lives, because DfG knows how critical these periods are and what a difference the proper support and solutions can make.
The washable pads made by Days for Girls, known as DfG Kits, provide a sustainable solution for menstrual hygiene – utilizing soft, yet durable materials that will last up to 3 years and require relatively little water to wash. While they are an environmentally friendly option for any woman, they are especially pertinent in resource constrained settings, and places where waste disposal is poorly managed – such as refugee settlements and camps. In addition, every DfG Kit is given or sold alongside basic women’s health education, because menstrual hygiene is about so much more than just one product.
Since its founding Days for Girls has had opportunities to work alongside women and girls in refugee settlements and displaced persons camps around the world – from northern Uganda to Lebanon to Nepal. The Thread of Hope campaign is enabling us to make these efforts more than one-time interventions. We now have the capacity to support sustainable efforts in these contexts, led by the women and their communities.
Days for Girls Uganda recently hosted a training program, DfG University, to start a Micro-Enterprise in Kyaka II Refugee Settlement in western Uganda. In partnership with a local NGO known as Angel’s Care, Days for Girls has empowered a small group of dedicated women and men with the skills to make and sell their DfG Kits within the refugee settlement. Kyaka II has been in existence since the early 90s and is home to refugees from Democratic Republic of Congo, Rwanda, Burundi, and South Sudan.
By investing a very little bit in a solution as simple as a DfG Kit, families are able to save money for other precious household items and opportunities for their children. Support from the Global Giving community makes this kind of impact possible, and it is the start of what we hope will be a multitude of Micro-Enterprises in refugee settings around the world – opening up new opportunities for girls and women in places they never expected.
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