By Sebastian Africano | International Director
Zanmi Pye Bwa (ZPB) cookstoves have officially entered the marketplace in Port-au-Prince, where they are being made available to consumers at a promotional price to build excitement around this innovative new product. By way of Trees, Water & People’s partnership with International Lifeline Fund, two retailers have been trained to begin marketing and selling the ZPB cookstove, and three more are currently being recruited to help seed the market.
Over the last several months, the ZPB stove has been demonstrated around the Port-au-Prince metropolitan area to stimulate demand for this important technology. Apart from posters, banners, and pamphlets, a radio ad promoting the stove and its benefits has been launched in the capital, and special events are held to generate business for the retail vendors. These steps are crucial to establishing a sustainable relationship between producers and consumers of the cookstoves over the long-term.
As demand grows, we will continue to raise funds to increase the productive capacity of our teams, and to extend distribution of ZPB products throughout the city. Feedback from both users of the stoves and partners has been overwhelmingly positive, and encourages us to continue providing quality products and services, raising the bar for efficiency, job creation and income generation in the Haitian cookstove market.
By Sebastian Africano | Deputy International Director
By Sebastian Africano | Deputy International Director
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