By Luis Fernando Sanabria | General Manager
The Cerrito Iberico Cheese, made in the dairy plant of the Escuela Agrícola Cerrito (Cerrito Agricultural School), arrived just days ago to the city of Encarnación to be sold in the expanding market there; thus, reaching the south part of the country. Encarnación is the capital city of the Department of Itapúa. In the beginning, the cheese will be sold in the “Superseis” chain of supermarkets which are all over the city of Encarnación, and has national reach.
“This expansion is very important; to reach a city that has a very significant customer market and which is at its peak, represents a step forward towards the goal of making our product known,” says cheesemaker Ricardo, who is in charge of the elaboration of the Iberico cheese. Reaching such an important city was possible by means of a proposal made to the Supply Manager of the aforementioned supermarket chain, which already sells the cheese in Asunción.
The students of theEscuela Agrícola Cerrito (Cerrito Agricultural School), under the coordination of Mr. Ricardo, participate in every step of Iberico cheese production, from collecting the milk from the cows each morning, to processing the milk into cheese, to marketing and selling it at local markets. The income generated by its sale is used for the education of the students under the model of “self-sustaining education”. “The philosophy of the school is “learning by doing, selling and earning” and under those precepts we also seek for the young people to take full advantage of the learning experience they are receiving,” emphasizes Mr. Ricardo.
For the cheesemaker, the quality of the cheese is unique in our country, and he is particularly proud because young Paraguayans are learning the secrets of this trade.
By Luis Fernando Sanabria | General Manager
By Luis Fernando Sanabria | General Manager
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