Economic Growth Brazil Project #25833

Transform Consumerism in Sao Paulo, Brazil

by Social Good Brazil

Transform Consumerism in Sao Paulo, Brazil

Project Report | Mar 27, 2017
Our Journey with GlobalGiving!

By Paula Leite | Project Initiator

Dear Donor,

First of all, we would like to thank you for your kind support. With your help, Rede Rizoma is gradually growing alive.

Our visual identity is almost ready and we are starting to develop our platform, which should take a few months to complete.

The way we convey ourselves is very important because it is a way to spread our values and principles to people who get in touch with us and that`s why the construction of our identity and personality is so essential and took so long.

We want people to know who we are, what we are here for and understand how their consumerism has an impact. Helping them build a better relationship with their consumption pattern and the producers behind the products they buy is our ultimate goal.

Our deepest wish is for people to get engaged with their socio-environmental responsibility and fair trade. We believe that you are taking a part in our cause by just supporting our project with the goal in mind.

Hope to have you with us during the rest of this journey.

Best regards,

Paula Leite and Fernanda Sophia

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Mar 2, 2017
Register for SGB Lab 2017 NOW!

By Dee Wu | Project Leader

As we put 2016 behind us, Social Good Brazil is ready to open its 2017 Lab with open arms and an open heart.

You might be confused about what exactly is SGB Lab. Let us clarify a bit for you. SGB Lab is a four-month long social innovation and entrepreneurial laboratory that helps bring to fruition ideas that use technology and online media to build a better and more sustainable world. Since its founding, the Social Good Brazil Lab program has formed the bridge between innovative spirits and successful innovations, supporting over 330 social entrepreneurs and more than 170 innovative initiatives from all over Brazil.

From someone who has an idea written on the back of a napkin to a private/public sector employee, Social Good Brazil Lab is for anyone who dares to dream. Last year, we received almost 400 applications and after careful review, our team selected 50 applicants to become LABBERS.

Lab includes three in-person meetings, each 4-day long. All of the meetings are held in Pedra Branca, a place filled with entrepreneurial spirits and a corporate partner of us. Other than these in-person meetings, SGB also offers online webinars and provides Labbers with mentors who are experts in the area. By the end of this four-month long journey, the top 3 initiatives being voted upon will receive jumpstarting seed money and present on Festival.

Every in-person meeting targets one aspect of Labbers’ initiatives, such as their business model, impact model and social management. What was missing from Lab 2016 is the financial piece, but now there will be one day dedicated to develop an applicable financial model, teaching the Labbers how to achieve financial sustainability.

Also, as a part of the application process, applicants need to submit a video. Last year’s videos were directly sent to the SGB team; however, this year, the videos will be uploaded directly to YouTube. Pursuing the idea of open innovation, SGB encourages people from both the SGB and Labbers’ network to comment, which helps the SGB selection committee make decisions. Even if some applicants end up not being selected, they can still use this process to help their initiatives receive comments and new ideas.

Registration for Lab 2017 opens on February 7th. If you are interested in joining the Lab family and creating an impact on other people’s lives, register to be a Labber (www.sgb.org.br/lab).

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