Rede Rizoma (Rhizome Network) is an online platform that aims to help consumers and producers of perishable goods in Brazil. This project will first be implemented in the 96 districts of Sao Paulo. It connects consumers directly with local producers according to locations and interests, making purchasing collectively possible. By buying collectively, consumers can enjoy lower prices and producers better remunerations since there are now less transactions and actors in the production chain.
Currently, 1/3 of our natural resources are being wasted due to inefficient consumerism and it is slowly destroying our planet. Having to depend on intermediate people, both consumers and producers are getting exploited. Producers of sustainable products don't have enough visibility within the market and consumers can't access the market without intermediate people. Even with high prices, quality is often not guaranteed and consumers don't know the socio-environmental impact of the products.
By using Rede Rizoma, users can interact with others according to locations and needs. Consumers who live close by can create and join communities where collective purchasing would occur. Users who are registered as producers create profiles regarding their products and Rede Rizoma examines all products for quality and environmental sustainability. After a buyer expresses interest, producer comes up with an offer and provides information regarding min/max quantities, prices and deadlines.
By connecting consumers directly with producers, Rede Rizoma effectively reduces the existence of poor labor conditions and informs the public how unhealthy consumerism can negatively impact the environment. Rede Rizoma also promotes social cohesion and local economic development by bringing people together. When consumerism starts to focus on people and the environment, it has the potential to strengthen local economies.