Imran on the top of Express Tribune's Karachi Page
Summary of Activities by The Rickshaw Project in the IamKarachi Campaign
The Rickshaw Project as part of the “IamKarachi Campaign” conducted 6 Disability Sensitization Sessions, Guerrilla Awareness Campaign at 3 prominent locations, and created 1000 Rickshaw Replicas. We also participated in the IamKarachi Talks, which brought us to the top of Express Tribune's Karachi Page.
Six sessions at different educational institutes of Karachi helped us to minimize the stereotype about people with disabilities. At the beginning of these sessions, students were given pre-sensitization forms and after the sessions were conducted, they were given post-sensitization forms to gauge their attitudinal changes.
- Through these sessions, a major change in the understanding of the concept of inclusive society was observed, which increased to 68% from 39%
- A major change was also observed about the perception that students with disabilities will have problems working with their colleagues, which dropped to 16% from 30%
- Total Reach: Over 300 students
Guerrilla Awareness Campaign
Guerrilla Awareness Campaign was conducted around the theme, “Look at ME, Not my Disability”. The idea was to make people realize that whenever they see a person with disabilities, they should first focus on their abilities rather than making a pre-conceived notion about them. Click here to know how we executed this innovative idea!
- Some empty wheelchairs were placed at three prominent places (Karachi University, Frere Hall, Karachi Grammar School) with a message at the backdrop, “Look at ME, Not my Disability”
- As the public passing by these empty wheelchairs observed it, they automatically approached us with curiosity as we were having a stall just next to the empty wheelchairs
- Initially, we told people about the reason why we have placed the empty wheelchairs, followed by few questions about disability etiquettes. The people with the right answers were given the replica of our rickshaws. The public were also encouraged to write their personal commitments to make an inclusive society for people with disabilities
- Total Reach: Over 6000
- Imran Abdullah from the Rickshaw Project was on the top of Express Tribune’s Karachi Page and there was a separate article in the newspaper based on Imran’s IamKarachi Talk at iACT
- The Rickshaw Project was featured again in Express Tribune after a talk in Express Educational Expo. Ali Haider sang a song with the team on stage
We received an overwhelming response for the rickshaw replicas that the people with disabilities designed for us. It was given to the people who participated in this campaign, so they could associate their relation with the Rickshaw Project for a longer period of time. 30 people with disabilities from different areas of Karachi were choosen to design these rickshaws for us. These rickshaws were distributed along with their short stories.
- “The session was beyond our expectations, keep doing the good work”
- “If I will be in a higher post of any organization, I will give equal chances to them (People with Disabilities)”
Guerrilla Awareness Campaign:
- “Whenever I will see a person with disabilities, I will try to focus on their abilities first rather than their disabilities”
- “I own a small IT business. I make this commitment that I will try to train at least one person with disabilities and will open his door towards employment”
Sensitization at Bahria University
Rickshaw Replica designed by PWDs
TRP team asking disability etiquette questions
Guerrilla Awareness Campaign at Karachi University
Ali Haider singing "Purani Jeans" for us