The purpose of optical shop is to offer accessible optical services mainly to the low- and middle-income population of 10 municipalities of the department of Chontales, Nicaragua. By establishing an optical service and shop, enough profit will be generated to create a source of permanent revenue to help social programs such as the Ruach Foundation in Juigalpa: a local foundation that responds to the needs of social protection and support for adults with intellectual disabilities and inclusion
(1) Low vision is seen as a health problem which need to be addressed. People are used to acquiring spectacles, but the high prices of lenses and frames make these not affordable for people with low incomes. (2) The Central Region of Nicaragua is still highly underserved for optical services.(3) (1) To support local social programs for vulnerable people, like having intellectual disabilities, which depends of international donations in stead of national donations
We will sell glasses with a lower profit margin than regular optical shops, to make these services accessible for lower-income groups in the Central Region of Nicaragua. By basing our business model on increasing sales' volumes by offering lower prices rather than focusing on higher profit margins, addressing needs for poorer population groups. Our contribution with our profits to social programes like the Ruach Foundations social programs will help them in their mission.
(1) Improved eye care for lower income groups in Juigalpa (2) Example how a business can support social work (3) Expansion of Ruach's community home model and Activities Centre more accessible for adults from poor families