- Self-sustainability, generating income for the Ruach Foundation to finance its unique social programs -Guarantee: existence of the community home, 6 persons with intellectual disability living + the workshop for 15 disabled people and PR for their rights and talents -Providing optometric services specially for people with low income, contributing to meet the demand for this service throughout the central area of the country. -Guarantee employment to 3 local households
-The self-sustainability of the Ruach Foundation to maintain the social programs for people with intellectual disabilities. - It is estimated that 68% of the Nicaraguan population has vision problems and uses optical correction (According to MINSA =Ministry of Health). -There is need for a popular (more cheap) optics. With our optics we look for the benefit of the population with little budget to buy their lenses, conforming to a profit, not of 4x (in regular opticians) but of 2x.
- Affordable prices in an optician that offers wide variety of frames and lenses according to the needs of customers, vision screenings, etc. According to a little market research study conducted by the administrative team of the foundation: 96% of the participants are interested, willing and available to purchase lenses -Self sustainable optics -Leave benefits for the social work of the Ruach Foundation, reaching self-sustainability in a few years, maintaining the home, workshops + office
To change society's perspective and the social stigma that surrounds adults with intellectual disabilities/ their families and to empower them! Being a person with disabilities in Nicaragua mean still a lifetime of suffering in silence: they are hidden away from society, regarded as "less than human beings" that brought shame to the family. Very few support programs existed to help families cope with disability! Sustainability for Ruach; Popular optics, services for people with low income