A student speaks during an educational training on road safety in front of a school zone mock-up installed in her classroom.
Program Spotlight: Vietnam Mobile Kids 2019-2020 Road Safety Campaign
January 2019 - April 2020
AIP Foundation launched the first phase of its Vietnam Mobile Kids road safety campaign last year in January 2019 with the aim of addressing the unique road safety needs and environment of target communities and primary school students in Ho Chi Minh City, Vietnam.
The Vietnam Mobile Kids campaign focused on two key components: the first program component involved the development of an innovative E-curriculum on traffic safety, with the support of Mercedes-Benz Vietnam and the Botnar Child Road Safety Challenge. Through the Vietnam Mobile Kids campaign, two lessons were developed--one on Bus and Train Safety and the other on Boat Safety--as part of a total 10-lesson road safety E-curriculum. The traffic safety E-curriculum will ensure that students have the knowledge they need to travel safely during their journeys to and from school.
In addition to the traffic safety E-curriculum, the second component of the Vietnam Mobile Kids campaign involved educational classroom trainings on road safety, designed to educate students on 3 key topics: 1) Helmet Safety, 2) Safe Walking, and 3) Safe Crossing. The school trainings relied on examples of different real-life situations around schools to teach the students in a practical and relatable way.
Last year, during the month of May, AIP Foundation engaged over 900 students and 60 teachers and staff in each of these educational topics at Le Van Tho Primary School. The school was selected for the Vietnam Mobile Kids campaign due to its location on a crowded street without adequate sidewalks or pedestrian infrastructure for students.
In response to the vulnerability of students and low awareness on safe pedestrian behaviors, AIP Foundation developed a booklet through the Vietnam Mobile Kids campaign to promote crucial knowledge on key road safety topics, including ways to stay safer and more visible on the roads. The campaign also leveraged educational school visits and classroom trainings on road safety with the support of a professional trainer. In addition to the classroom trainings, Vietnam Mobile Kids distributed educational and entertaining materials on road safety and installed school-zone mock-ups in classrooms to teach students safe behaviors in an applicable manner.
AIP Foundation evaluated the impact of the Vietnam Mobile Kids road safety campaign and its educational trainings following the classroom trainings and educational sessions. For the program evaluation, a total 237 students from 6 classes were randomly selected and tested on key road safety topics. The knowledge tests demonstrated that the percentage of students with good or excellent road safety knowledge increased from 61.4% pre-intervention, to 81.4% of students in post-intervention.
AIP Foundation celebrates these positive outcomes as a clear demonstration of the positive impact we can achieve by investing in our students' education. We aim to continue to work with our partners to promote the integration of road safety topics in the classroom in a way that is practical, fun, and engaging for our students. We hope this program spotlight showcases the progress we can achieve by working together to empower our children and promote a generation of safer road users in the future.
About Vietnam Mobile Kids
Since 2018, AIP Foundation partnered with Mercedes-Benz Vietnam through the Vietnam Mobile Kids road safety campaign to raise the road safety awareness of students, teachers, and community members in Ho Chi Minh City.
Through school-based road safety educational activities and the development of a traffic safety e-curriculum, the Vietnam Mobile Kids campaign leverages educational and entertaining materials to promote “edutainment” in road safety education. The campaign features a school-based educational tour with Moki, the campaign’s road safety mascot, and engages students in interactive challenges and activities to promote understanding of key road safety topics.