AIP Foundation is leveraging the influence of social media channels to spread messages on the importance of safe driving behavior and helmet use to parents and communities nationwide in Vietnam for its Safety Delivered program. In August, AIP Foundation aired a PSA titled, “oi mu cho con, tron tình cha me” (meaning: “Love your child, provide a helmet”) on its Vietnamese Safety Delivered Facebook fanpage, reaching over 2,000 views in just two weeks. The thirty-second PSA encourages parents to consider the potential message they could be sending their child if they do not enforce helmet wearing, and aims to influence safe behaviors of parents and their children in the future.
Just last month, AIP Foundation received approval from the National Traffic Safety Committee to begin the second phase of Safety Delivered. From 2019 to 2020, Safety Delivered is set to reach a total of more than 10,500 students and teachers in Vietnam. Through the Safety Delivered program, students and teachers will receive free or subsidized helmets, in addition to road safety education and awareness raising programs for communities.
Thousands mobilize on the streets for “Wear Helmets for Children” Call For Advocacy Event
September 8, 2019 - Hanoi, Vietnam
The “Wear Helmets for Children” Call For Advocacy Walking Event, which took place on Sunday morning on Ho Guom street in Hanoi, received overwhelming support from the local community with more than 3,000 first-grade students and 3,000 parents in attendance to support the Prime Minister’s directive, which aims for over 80% of children in Vietnam to wear a standard helmet when riding a motorbike or electric bicycle by 2020. The event was hosted by the National Traffic Safety Committee, the Ministry of Education and Training, and the Hanoi People’s Committee.
The day began with children’s performances to welcome distinguished guests and featured introductory speeches by several government officials. Nguyen Duc Chung, Chairman of the Hanoi People Committee, and Phung Xuan Nha, Minister of Education and Training, initiated the ceremony and participated in the signing of a coordination program which will promote traffic safety education in schools between 2019-2024. Following the signing agreement, Truong Hoa Binh, Standing Deputy Prime Minister, Chairman of National Traffic Safety Committee, urged children and parents to remember to wear their helmets.
Twenty first grade students also participated onstage in the official helmet handover ceremony, while parents wore helmets to symbolize their commitment to children’s safety.
Distinguished guests and officials present at the event included Ms. Truong Thi Mai, Secretary of the Party Central Committee and Head of the Central Commission for Public Affairs; Nguyen Van The, Minister of Transport; Khuat Viet Hung, Deputy Chairman of the National Traffic Safety Committee; Mr. Kunjo Umeda, Japanese Ambassador to Vietnam; and Colonel Do Thanh Binh, Deputy Director of Traffic Police Department, Ministry of Public Security.
The 500 meter walk started at Ly Thai To Monument and ended at Kamikaze Monument. The event concluded with commitment signing and a call-to-action for children and parents to commit to wearing helmets.
Ms. Mirjam Sidik, CEO of AIP Foundation, Ms. Tran Le Thu, Operations Manager of UPS Vietnam, and Mr. Keisuke Tsuruzono, General Manager of Honda, joined hands in walking with students and parents, symbolizing their commitment to road crash prevention. Luong Thuy Linh, Miss World Vietnam, and artists including Lan Huong, Bao Thanh, and Xuan Bac, also attended the event to show their support in promoting helmet wearing among children in Vietnam.
View more photos from the event here.
Abbott volunteer helps student adjust their helmet chin strap, displaying proper helmet wearing technique.
Nearly 1,000 students and Abbott volunteers participate in road safety festival in Vietnam
October 4, 2019
Nearly 1,000 children and teachers attended the “Children Have Fun with Road Safety” festival through the Helmets for Families program, organized by AIP Foundation and supported by the global healthcare company Abbott, in coordination with the Ho Chi Minh City Traffic Safety Committee and Department of Education and Training. More than 30 Abbott volunteers joined students of Le Loi Primary School, in Nha Be district, for the festival which coincided with Annual Traffic Safety Month in Vietnam.
At the festival, students and volunteers participated in road safety games, paintings, and helmet-wearing demonstrations to reinforce previous road safety education delivered by AIP Foundation at program schools.
“We are very pleased with all of the support from the Abbott volunteers at this event. The children are always excited to attend and learn about safe helmet use from volunteers, and these festivals are a great opportunity for students to learn outside of the classroom, especially to know more about traffic safety and to raise awareness of themselves about road safety to protect their lives and others,” said Mr. Le Thanh Hai, Deputy of Education and Training Department of Nha Be District.
Read more about the event in the Press Release here.
See more photos from the event.
Students raising their brand new helmets in the air to celebrate a successful kick-off ceremony.
Three exciting extracurricular days kick off the Helmets for Kids program’s expansion to 20 schools
October 4, 2019
30 September 2019 – Gia Lai, Vietnam
3 October 2019 – Thai Nguyen, Vietnam
4 October 2019 in Yen Bai, Vietnam
With the support of the National Traffic Safety Committee (NTSC), AIP Foundation and Johnson & Johnson organized three kick-off ceremonies during the month of September and October to celebrate the expansion of the Helmets for Kids program into 16 new program schools across Thai Nguyen, Yen Bai, and Gia Lai provinces in Vietnam. All program schools are located on provincial or national highways, such as 1B and QL37, which are exposed to heavy traffic volume, and have student populations which lack standard helmets and often have lower helmet-wearing rates. Combined with the 4 ongoing program schools in Thai Nguyen, Helmets for Kids will distribute 5,900 helmets across a total of 20 program schools.
Read more about the events in the Press Release here.
See more photos:
Gia Lai Ceremony photos.
Thai Nguyen Ceremony photos.
Yen Bai Ceremony photos.