Micro-credits for Baru Island entrepreneurs

Zulimar was born in a family of entrepreneurs. Her father owns a hardware store, her mother a grocery store, and her older sister sells clothes and shoes. They inspired her to be independent and two years ago she started her business:

“I realized that the owners of the grocery stores in Baru had to go several times a week to Cartagena to buy fruits, vegetables and meats, and there I saw an opportunity. This is why, I visited each one of them and proposed to bring the fruits and vegetables they needed to their stores, saving them the trouble of having to spend at least half a day going to the city to shop. This is how “Rico y fresco” (Delicious and fresh) was born.

I started by selling fruits and vegetables, and then I included beef, pork, and chicken, so I had to purchase a freezer to maintain the cold chain and preserve the food. In a few months I expanded my services to the Rosario Islands and began to handle a lot of inventory, so recently I rented a place to store all the orders, but also to sell to the final consumer in Baru who need to buy fruits, vegetables and meat to prepare their meals.

I see myself in the future as a great merchant. I want to do things better every day, and that is why I have started to organize the accounting of my business, keeping a daily log of expenses and sales, to be clear about my profit”, concluded Zulimar.

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