Alternative livelihoods for 500 ragpicker families

by Tiljala Society for Human and Educational Development
Alternative livelihoods for 500 ragpicker families
Alternative livelihoods for 500 ragpicker families
Alternative livelihoods for 500 ragpicker families
Alternative livelihoods for 500 ragpicker families
Alternative livelihoods for 500 ragpicker families
Alternative livelihoods for 500 ragpicker families
Alternative livelihoods for 500 ragpicker families
Alternative livelihoods for 500 ragpicker families
Alternative livelihoods for 500 ragpicker families
Alternative livelihoods for 500 ragpicker families
Alternative livelihoods for 500 ragpicker families
Alternative livelihoods for 500 ragpicker families

Project Report | Oct 17, 2023
Asma, the Indian Womenpreneur inspires us

By Shafkat Alam | Joint Secretary

Asma, the Womenpreneur
Asma, the Womenpreneur

Asma, 45, has been residing beside the Narkeldanga sewage for the past 25 years. Her husband Musibar is a wall painter and a gharami (a person who makes houses made out of bamboos and terracotta tiles).  He earns an estimated amount Rs.10,000 (US$ 120) a month but the work is not stable. The earnings are good if there is regular work otherwise, he had to do odd labour jobs which are mostly underpaid. Covid took away all their capital and savings and they had to start their life once again.

Asma took INR 15,000 (US$ 185) conditional grant from our livelihood project in the year 2017 to set up a small tea shop. She has been successfully running the shop till date. After meeting the family expenses, she could save around INR 250 (US$ 3.2) to INR 320 (US$ 4) a day. The money she saved was used for her daughter’s marriage.

Last year Asma got her daughter married. Her son-in-law is living in Metiabruz and is a rickshaw puller and earns a decent income. Now Asma has diversified her business and has introduced more items to increase the profits selling cold drinks, snacks, potato chips, biscuits and other readymade snacks. Her income has increased several folds, and she earns between INR 1500 (US$ 19) to INR 1800 (US$ 23) per day which is considered a good number as per the Indian standards.  

This is a living example of a women entrepreneur. She believes one does not require an MBA (Master of Business Administration) degree to be successful but have to know the trick of the trade. She has learned many lessons from her struggle days and with many business development trainings, Tiljala SHED has made her financially literate and now she knows the number game very well. She has acquired the skills of maximizing her profits and introducing more products which are used in daily life, will attract more potential customers and bring in more revenue.

She has also planned to introduce the QR Bar code online payment systems to ease the payment process for tech friendly customers to save time and to encourage cashless transactions. She is now saving her income to open a new shop in a more prominent location to add more revenue to the family. Her son Raja is studying in class IX. She is also investing in the studies of her son as she has achieved the financial freedom to invest in her family.

She thanks all the donors who have donated via GlobalGiving and made such a difference to her life. She is now an independent women taking her own decisions.  

Asma
Asma
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Organization Information

Tiljala Society for Human and Educational Development

Location: Kolkata, West Bengal - India
Website:
Facebook: Facebook Page
Twitter: @Tiljala_NGO
Project Leader:
Jane Manson
Kolkata , West Bengal India
$46,400 raised of $80,000 goal
 
396 donations
$33,600 to go
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