Turn indigenous women into women entrepreneurs

by Fundacion por una Nueva Solucion
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Turn indigenous women into women entrepreneurs
Turn indigenous women into women entrepreneurs
Turn indigenous women into women entrepreneurs
Turn indigenous women into women entrepreneurs
Turn indigenous women into women entrepreneurs
Turn indigenous women into women entrepreneurs
Turn indigenous women into women entrepreneurs
Turn indigenous women into women entrepreneurs
Turn indigenous women into women entrepreneurs
Turn indigenous women into women entrepreneurs
Turn indigenous women into women entrepreneurs
Turn indigenous women into women entrepreneurs
Turn indigenous women into women entrepreneurs
Turn indigenous women into women entrepreneurs
Turn indigenous women into women entrepreneurs
Turn indigenous women into women entrepreneurs
Turn indigenous women into women entrepreneurs
Turn indigenous women into women entrepreneurs
Turn indigenous women into women entrepreneurs
Turn indigenous women into women entrepreneurs
Turn indigenous women into women entrepreneurs

Project Report | Dec 20, 2022
Fortaleciendo la organizacion, produccion y la venta de la miel melipona

By Gabriela Martinez | Project Leader

Foto 1. Talleres de capacitacion
Foto 1. Talleres de capacitacion

Con el objetivo de fortalecer los meliponarios para contar con producción de miel suficiente que permita su venta y trasformación para capitalizar a las socias del proyecto, se capacitaron en los siguientes temas: (Foto 1)

  • Biología y la diversidad de las abejas
  • Alimentación de las abejas y control de plagas
  • Llenado de formatos de trazabilidad (registro para el control y manejo del meliponario)
  • Seguimiento técnico para la implementación de Buenas Prácticas para el manejo y cuidado de los meliponarios
  • Acompañamiento técnico en la producción de productos transformados de la meliponicultura: cremas, shampoo y jabones.

Comercialización de Productos:

La marca Kante Botik, nace en el 2022 como una alternativa para la comercialización de los productos que realizan los grupos de mujeres que participan en el programa, dirigido a un público más exigente, como marca de lujo. La marca conjunta los esfuerzos de venta a nivel local cada uno de los grupos y la comercialización regional/nacional que se realiza bajo una marca que posee una imagen competitiva, acorde con las tendencias de consumo. (Foto 2) 

Acciones realizadas para el diseño de la marca:

  • Se trabajó con un equipo de especialistas que diseñaron de manera colaborativa el concepto y diseño de la marca.
  • Definición de los productos que integraran el kit
  • Se trabajó en la presentación y marca de los productos
  • Diseño de las etiquetas para los productos que se comercializaron en el mercado

Por último, se inauguró una tienda fisica que está ubicada en el Municipio de Calkiní, Campeche,   en la cual se comercializarán los productos derivados de la miel de los grupos del Estado de Campeche. (Foto 3)

¡¡Muchas gracias por tu apoyo, seguimos trabajando!!

English version:  

Organization strengthening, production and transformation of products derived from melipona honey

With the aim of strengthening meliponaries to have sufficient honey production which allows its sale and transformation to capitalize the Project partners, the following workshops were held: (Photo 1)

  • Biology and bees diversity
  • Bee feeding and pest control
  • Filling of traceability formats (registration for the contraol and management of the melipolinary)
  • Technical monitoring for the implementation of good practices for the management and care of melipolinaries.
  • Technical support for the production of processed meliponiculture products: creams, shampoo and soaps.

Marketing of products:

The Brand Kante Botik, born in 2022 as an alternative for the marketing of products made by women’s groups that participate in the program. This brand is aimed for a more demanding public since it is a luxury brand. The brand combines the sales afforts of each of the groups. The regional/national marketing is carried out under a brand that has a competitive image according to the consumer trends. (Photo 2)

Actions carried out for the brand design:

  • We worked wit a team of specialists who collaboratively designed the concept and brand design.
  • Definition of the products that will integrate the kit
  • We worked on the presentation and branding of the products
  • Label design for products placed on the market

Opening of a physical store that is located in the Municipality of Calkiní, Campechem in which honey products will be marketed in the State of Campeche. (Photo 3)

Thank you very much for your support, we keep working!

Comercializacion de marca Kante Botik
Comercializacion de marca Kante Botik
Foto 3. Inauguracion tienda en Campeche
Foto 3. Inauguracion tienda en Campeche
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Organization Information

Fundacion por una Nueva Solucion

Location: Mexico, Benito Juárez - Mexico
Website:
Facebook: Facebook Page
Twitter: @educampomx
Project Leader:
Jessie Romero
Mexico , Mexico City Mexico
$17,350 raised of $20,000 goal
 
373 donations
$2,650 to go
Donate Now
$10
USD
Training for one woman to improve the quality of her product. Una mujer se capacita para mejorar la calidad de su producto.
$25
USD
A group of 9 women is trained to add value to their product. Un grupo de 9 mujeres se capacita para agregar valor a su producto.
$50
USD
Three groups (27 women) participate in workshops to identify the commercial chain of their product. Tres grupos (27 mujeres) participan en talleres para identificar la cadena comercial de su producto.
$100
USD
7 groups (63 women) receive advice to negotiate the best conditions of sale with buyers. 7 grupos (63 mujeres) reciben asesoria para negociar las mejores condiciones de venta con compradores.
$200
USD
15 groups (135 women) are trained in administrative issues to reduce their production costs. 15 grupos (135 mujeres) se capacitan en temas administrativos para disminuir sus costos de produccion.
$400
USD
30 groups (270 women) participate in workshops on legal and fiscal aspects of their productive activity. 30 grupos (270 mujeres) participan en talleres sobre aspectos legales y fiscales de suactividad
$600
USD
40 groups (360 women) receive advice for their legal constitution, regulations and functions of their members. 40 grupos (360 mujeres) reciben asesoria para su constitucion legal y reglamentos.
$800
USD
40 groups (360 women) receive advice and are trained on how to comply with the quality and administrative standards required by the market. 40 grupos reciben asesoria y se capacitan sobre el mercado.
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