Increasing social projects impact in communities

Hi, dear partner. How are you?

We hope everything is fine with you and your family.

Let's talk a little bit about our last activities and the impact we are generating in Brazil.
Strengthening our social support activities, we continue to bring food to people in food insecurity situations. The Covid-19 pandemic continues to affect the population in many ways and the famine has been severely aggravated in recent times. The number of people who do not have access to a basic daily meal is growing every day and the distribution of basic food baskets is very necessary. But unfortunately, the donations that allowed this distribution of food to vulnerable families, suffered a sharp drop and it is very difficult to continue bringing aid. More than 700,000 people were fed and we will continue to work to feed as many people as possible.

Through our training activities, we launched the Impactô Women Program. A program exclusively dedicated to encouraging and strengthening 10 organizations that work to reduce social inequality in their localities and that have women in their leadership. There will be eight months of mentoring on social impact management for these women leaders of organizations in the Northeast, Southeast, Midwest and South regions of the country, in cities that are underserved by the government and, therefore, lacking in social solutions. We believe that strengthening women's actions and supporting them in managerial development can enhance social transformation.

Also in our Training pillar, we completed the Impact Leaders Program. A program that lasted 6 months, with young black boys and girls between 18 and 25 years old, business managers and impact initiatives from all regions of the country. The main objective of the program was to develop and strengthen the leadership, entrepreneurship and managerial profile of young people. After undergoing mentoring and training that were specially designed to strengthen their initiatives and expand the social impact of their actions, the young leaders presented their projects in search of up to R$100,000 in investment. This program trained 60 young people from all over Brazil and 29 of them had the chance to show all their power in an evaluation panel to attract investments. At the end of the presentations, the bank selected 13 projects to receive investments that would further expand the impact throughout the country.

Now, let's introduce you to one of the Leaders of Impact Program leaders and tell you how he impacts your region.
Have you ever wanted to tell everyone about your city, your neighborhood, where you live or somewhere you love to be? With some equipment and a good internet network, would you accept this challenge to show everyone your favorite place? Raimundo Leite accepted, but with one detail: without 'adequate' equipment or a good internet.
In the interior of Maranhão, northeastern Brazil, the idea emerged that became one of the most creative community communication projects in the country: TV Quilombo.
After a joke interview, Raimundo decided to continue with real reports, focusing on the daily life of a quilombo with more than 200 years of existence, Quilombo Rampa. But, as soon as he got his idea off the paper, he realized what would be his first difficulty: the lack of equipment.
Using simple materials such as bamboo, vine and cardboard, this young leader created innovative equipment, such as paperboard Camera with cell phone coupled, Bamboo Tripod and “Bamboo Drone” and thus captures important records and reports from the region and from older residents, owners of lots of local knowledge.
"Listening to those who know and have a lot to tell is essential to keep so much cultural wealth alive." Raimundo Leite
The Quilombo TV channel, which turned to issues and impacts of the pandemic, focuses on culture, family farming, social actions and even everyday issues.
With the 2018 award for best Alternative Media at the 1st Mobile Film Festival in Brasília, TV expanded to another medium, and with the fundraising made by the founders themselves, a community Radio Quilombo emerged. The project has expanded and, along with it, the possibility of taking the local culture to the rest of the world!
Raimundo is one of 60 young people in the Impact Leaders Development Program and thought that, through the lens of his cell phone, he would be able to take the culture of his quilombo to the rest of the world. And so he did! The name of this project? @tv_quilomborampa!

Raimundo shares the quilombola culture with a cell phone and a lot of creativity!