Help Celebrate more 5th Birthdays in Mozambique

by PCI-Media Impact
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Help Celebrate more 5th Birthdays in Mozambique
Help Celebrate more 5th Birthdays in Mozambique
Help Celebrate more 5th Birthdays in Mozambique
Help Celebrate more 5th Birthdays in Mozambique
Help Celebrate more 5th Birthdays in Mozambique
Helder in the Ouro Negro Ao Vivo! Studio
Helder in the Ouro Negro Ao Vivo! Studio

These past few months, we’ve been celebrating how “Love, Not Loss” creates sustainable change. PCI Media’s Ouro Negro (Black Gold) radio program has reached over 4 million listeners in Mozambique, but some of the most impacted people are the show producers themselves! 

Listen to Hélder's, a producer for Ouro Negro, story in the link below where he shares how producing the show has changed his life. 

“I became a witness to all the testimonials that guests came to share. But I have been opening my mind and eyes.” - Hélder 

In producing shows forOuro Negro, Hélder absorbed many of the lessons, including the ones on parenting. Hélder has always wanted to be a good father to his children. He just never realized how his presence—helping his kids with their homework and teaching them to be responsible—could make a difference. 

In leaning into his love for his children, Hélder is making positive choices and changing his behavior in ways that will help his children grow into healthy, responsible adults, which will have a lasting impact on his community. 
 
Together with your support, we're creating a healthier, more sustainable, and just world through stories that truly inspire new ways of thinking and existing. 

We want you to continue to be part of our community! 

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Ouro Negro da Malta Team
Ouro Negro da Malta Team

Thank you. Your support helps PCI Media produce engaging content that changes lives.
We're excited to share with you some impact data from recent evaluations that were done.

Here’s what some of our listeners our saying about our radio drama and call-in show:
“I learned that pregnant women need good nutrition.  It teaches us about taking care of our children, daughters and wives”. Man, 20-24, Zambézia

“I was pregnant and the person who got me pregnant ran away and didn't want to help with the pregnancy. Now, after Ouro Negro, I feel empowered by the program's messages. Now I do my business, I don't depend on men, and all this was thanks to the vision I had through Ouro Negro. Today I feel more prepared to take care of my children without my partner.” Woman, 35-44, Zambézia

Our programs don’t just inspire positive change in our listeners. The local radio producers we work with develop skills in our using our methodology—and gain the same knowledge.

90% of producers have changed something in their personal life since they started working on Ouro Negro:
"Before I was very afraid to take HIV testing because I thought I could die, but during ON Live I learned that it is good to do to protect myself." 
Herminio, 29, Rc Liupo, Nampula

As more people learn about how to care for pregnant women, children, and themselves from nutrition to securing their own financial future, more children will grow up to be healthy, strong adults. We hope you'll continue to support our work.

Stay tuned for our next update, in which we'll share some videos from our listeners and producers!

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Teen Radio Producers in Mozambique
Teen Radio Producers in Mozambique

 

This month marks Ouro Negro’s 6-year anniversary!  This year, in addition to maternal and child health, child nutrition, and disease prevention, we’re prioritizing adolescents by focusing on youth-led programs in two provinces and addressing the impact of COVID on education.  Reducing teen and unintended pregnancy leads to healthier children that grow up into healthy adults.

Ouro Negro is so successful that we're using its audience reach and media outlet partnerships for our new initiative, Acesso Sem Barreiras (Access Without Barriers). 

Aimed at further improving sexual and reproductive health education and services for adolescents in the country, Acesso Sem Barreiras is powerful because: 

  • It teaches service providers how to talk to adolescents about family planning, especially those with disabilities.
  • It is inclusive. Content is tailored for teens and young adults with and without disabilities.
  • It leverages effective relationships and partnerships in the country to get information to the hardest-to-reach communities. 

Our partners for Acesso Sem Barreiras include the Government of Mozambique at central and provincial levels, the International Centre for Reproductive Health (ICRH), TV Surdo (TV for the Deaf), TV Mozambique, Radio Mozambique and various community radio stations.  The program’s primary funding comes from the Flanders Cooperation and is also supported by generous donations from supporters like you.  

Thank you for your generous support. You help us continue producing media that makes change. 

Sign Language Training for Service Providers
Sign Language Training for Service Providers
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Domingues, Mozambique Nat'l Team Captain
Domingues, Mozambique Nat'l Team Captain
Ouro Negro is a 360 degree health communication initiative that addresses physical as well as mental well-being.  
Season 7 of Ouro Negro's radionovela, InTxunáveis addresses the issue of disability and inclusion through soccer. Two well-known soccer players in Mozambique— Dominguês (current captain of the Mozambican national football team) and Tico-Tico (former player and captain of the national team) are featured as main characters. Using well-known players in a popular sport increases audience engagement. 
In the story, Zezinho, loyal to his friends, takes a new friend who has Down Syndrome to play soccer. Zezinho has a great game and scores several goals, but his new friend is not only booed and humiliated, his Down Syndrome is interpreted as being a hidden source of power over Zezinho's success. The story addresses sterotypes and bullying.

 

Voice actors reading the new script
Voice actors reading the new script

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An actor recording an episode of Ouro Negro
An actor recording an episode of Ouro Negro

Since 2015, PCI Media has partnered with UNICEF Mozambique and Radio Mozambique on a 360-degree communication initiative, Ouro Negro, to address a range of issues including maternal and child health, sexual and reproductive health (SRH), gender-based violence, nutrition, gender equity, early childhood development, prevention of child marriage, education and others.  At the heart of Ouro Negro is an entertaining Portuguese-language serial drama (accessible to low-literacy audiences) that reaches mainly rural audiences. The highly popular radio drama completed six seasons over a period of three years and will be rebroadcast for the next 6 years.    
  
 
Since the outbreak of COVID-19, the live call-in programmes have already begun transmitting messages on the pandemic including answering live questions on air from the listeners, partnering with local health authorities.  We have also produced a series of five mini-dramas for immediate broadcast, with messages and scripts approved by UNICEF and the Ministry of Health.  
 

In a survey, 94% of listeners reported shifts in their attitudes and behaviors around health after listening to the show. Here's the personal account of how our program helped a listeners change her and her community's practices around maternal and child health.

Impact of the Ouro Negro radio drama on a 25-year old woman. 

Abiba, 25, lives with her husband and two children ages 3 and 7.  There is no electricity in her home or community, so she sells beans and peanuts to buy the batteries necessary to operate her small transistor radio.  

The batteries have become her lifeline thanks to our serial drama on essential health practices, PCI Media’s Ouro Negro. It’s the most popular and longest-running serial drama in Mozambique history. 

Abiba appreciated one episode of the serial in particular. 

One of the characters in the drama was pregnant, did not have the support of her husband and was not getting the prenatal examinations she needed during her pregnancy. In the story, the woman died while giving birth working in the fields. Abiba learned a lot about safe health practices from this program, like the importance of good prenatal care, how a husband’s support during pregnancy and childbirth can significantly improve survival rates for mother and child, and about how child immunizations can save lives.  

Somehow, Abiba and her friends found the courage to convince their husbands to start listening to the drama with them.

"Important that I say is that women no longer do what they did. After listening the program, they already know how to take care ... I know if this man wants my good or not ... this man should advise to go to the hospital, attend the childbirth ... others do not do it. Now some men already do these things ... it sounds like a joke, but now, after listening to (Ouro Negro) they do. Women put men to listen (to the radio). Men complain that the program came to ruin their lives ... But now they know what to do, they go to the fields together, they help ... this (happens) thanks to Ouro Negro". 

From listening to the radio-drama, Abiba and her friends began to explain to their partners the risks of not having proper care during pregnancy and giving birth at home. Men, initially suspicious, looked for more information and began to listen to the radio-drama with their wives, discovering that what they said was true. 

Now, the husbands are fans of the program as well. Abiba’s husband is beginning to contribute to household responsibilities and has taken the children to get immunizations at the nearby clinic. 

Abiba and her friends cannot believe the changes they have seen in their husbands and in their community. 

The husbands joke that the program has ruined their lives!  But still, they listen. Learning something valuable is just aadded benefit.

Your support helps us to continue to create popular media programs that inspire changes in knowledge, attitudes, and practices that help mothers and children lead healthier lives. 

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PCI-Media Impact

Location: New York - USA
Website:
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Twitter: @PCIMedia1
Project Leader:
Michelle Lanchart
New York, New York United States
$671 raised of $65,000 goal
 
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