By Jocelyn Jose | Project Leader
Dear donor,
Firstly, thank you for your ongoing support for Breakthrough’s efforts to address gender based violence. Our work in Haryana on gender biased sex selection and discrimination has grown tremendously in the last four years and is now seeing immense community acceptance, and acknowledgment of equality between sons and daughters.
Connecting issues of violence against women and working on multiple issues like sexual harassment, early marriage, domestic violence helps Breakthrough address issues better and work with various stakeholders. While working on the issue of GBSS and GBD in Haryana, the issue of sexual harassment and mobility were previously tackled through our #MissionHazaar campaign. Taking the work forward and highlighting how important it is to address sexual harassment, Breakthrough worked on a campaign, #shareyourstory, to highlight the importance of talking to your sons about the issue and the impact it has on women and girls. The campaign involves calling out to women to share their stories of sexual harassment with their sons and help tackle the issue. We also asked women to tell us what happened when they spoke up.
Our first film was officially shown across all our social channels including YouTube and went viral and received over 6 million viewers in just 3 days! Since then, our campaign has seen huge impact online:
Breakthrough YouTube channel- 190,000 plus views
Facebook (Breakthrough Page) - 10.5k shares 6500 likes
Film posted on Breakthrough's Facebook page: Over 800K views
Our campaign also got picked up organically by various online platforms:
Storypick
http://www.storypick.com/share-your-story/ : 15.1 K shares on the article
Vagabomb
http://www.vagabomb.com/This-Powerful-Campaign-Has-a-Very-Important-Lesson-for-All-Mothers/
Featured Video on IAS
https://www.facebook.com/IAS.org.in/?fref=ts : 8250 Likes, Video views :Over 300K
Logical Indian
https://www.facebook.com/logical.indian/?fref=nf : 5196 Shares , 207K views
Youth Ki Awaaz
http://www.youthkiawaaz.com/2015/11/sexual-harassment-share-your-story/ : 252 Shares
With the huge impact we have seen online on our campaign, Breakthrough’s aim of reaching a wide and varied audience has definitely seen success. With our upcoming on-ground events in Haryana in tackling SH in public places and connecting the same with GBSS & GBD, Breakthrough will be able to successfully spread its message and get closer to a world free from violence.
Thank you for being Breakthrough champions! We hope to see your continued support in our endeavors.
Warm regards,
Jocelyn
By Jocelyn Jose | Project Leader
By Jocelyn Jose | Project Leader
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