Empower Brazilian Women's Financial Freedom

About Consulado da Mulher

Founded in 2002, Consulado da Mulher is Brazil's first social technology dedicated to women's economic empowerment through entrepreneurship. Supported by Whirlpool Corporation, the organization helps women in vulnerable situations strengthen their businesses, increase income, and build financial autonomy.

Over the years, Consulado da Mulher has expanded its methodology and national reach while remaining committed to creating sustainable opportunities for women entrepreneurs across Brazil.

Highlights

The Consulado da Mulher continued expanding its impact through entrepreneurship training, mentoring, business development and community-based initiatives.

Impact at a Glance

• 1,800 women directly supported
• 6,000 people indirectly impacted
• 53% average increase in participants' income
• 98% participant satisfaction
• 96% program engagement rate
• 94% perceived positive life changes
• 90% Net Promoter Score (NPS)

Who We Serve

The organization primarily supports women experiencing social and economic vulnerability.

Key participant characteristics include:

• Majority aged 30–49 years
• 70% identify as Black women
• Most are mothers responsible for household income and caregiving
• Many operate informal or early-stage businesses
• Significant financial vulnerability and limited access to formal employment opportunities

These realities shape the organization's accessible, community-based methodology.

Our Programs

Consulado da Mulher implemented a portfolio of initiatives designed to strengthen women's economic inclusion:

• Empreende Mulher – comprehensive entrepreneurship development.
• #EmpreendeNoZap – digital learning through WhatsApp.
• Elas Reparam – professional training in technical careers.
• Multiplica por Elas – community leadership and multiplier approach.
• Donas – business mentoring and business acceleration.
• Elas no Território – local economic development initiatives.

Our Approach

The organization combines:

• Entrepreneurship education
• Individual and group mentoring
• Technical capacity building
• Emotional support
• Community engagement
• Local partnerships
• Continuous monitoring and evaluation

This integrated methodology strengthens both business performance and women's confidence, autonomy, and leadership.

Strategic Vision

Consulado da Mulher believes that economic inclusion goes beyond income generation. Its mission is to create long-term opportunities that foster autonomy, dignity, and social transformation.

Looking ahead, the organization aims to:

• Expand its territorial presence across Brazil.
• Deepen the quality and sustainability of its impact.
• Strengthen partnerships and innovation.
• Scale successful methodologies while maintaining personalized support for participants.

Volunteers and Partnerships

The organization continues to rely on a strong network of volunteers, corporate partners, educational institutions, and local organizations that contribute expertise, mentoring, and resources to strengthen women's entrepreneurial journeys.

This collaborative ecosystem remains essential for scaling impact nationwide.

Looking Forward

In the coming years, Consulado da Mulher seeks to become an even stronger national reference in women's economic empowerment, expanding opportunities for nano and micro-entrepreneurs while promoting inclusive economic development throughout Brazil.

Its commitment remains clear: empowering women to build sustainable businesses, strengthen their communities, and transform their futures.

Links:

• Instagran Consulado da Mulher

• Relatrio_Anual_2025__Consulado_da_Mulher__Digital_1.pdf (PDF)