By Ambereen Siddiqui | Director - HOPE USA
Dear HOPE Friends,
It's Sweater Weather - Plus IFFCO Steps up to the Plate to Enhance AJK Winter Distribution Efforts with Desi Ghee
https://youtube.com/shorts/Rk77SVLog8Y?feature=share
We're delighted to share that our corporate partner and supporter, IFFCO, added a special bonus to our distribution of winter gear (jackets , sweaters , jeans ), school supplies , blankets , food ) in the Northern Areas by gifting desi ghee to include in our team's recent visit.
Desi ghee is 99.8 percent milk fat and is considered a superfood . It has broad-ranging implications for improved health including digestive, immune, neurological, cardiovascular, and detoxification benefits. During the winter months , a power punch of ghee can be pivotal for families in underserved communities, and especially those living in remote, mountaintop village areas such as Azad Kashmir . These families are struggling with meeting basic needs such as food and warmth , ghee can provide a much-needed boost of energy to combat the harsh conditions of winter in mountainous regions .
When IFFCO found out about the HOPE Team's trip to the Northern Areas , they immediately sprung to action and donated 330 pounds (150 kg) of ghee which was available at the moment. IFFCO has also been instrumental in a multitude of our poverty alleviation activities including hosting iftars for Home School children , and most notably our disaster relief efforts in the 2022 Pakistan Flood Crisis . We are immensely grateful for their partnership and generosity and for coming to the rescue during critical times .
The accompanying reel depicts just one day of our trip and distribution, specifically the venture into and up the mountaintops of Jehlum Valley, Azad Kashmir .
The attached collage represents IFFCO's contributions of desi ghee during this trip .
More updates about the beautiful Northern Areas in Pakistan are to come!
Much gratitude to IFFCO and all our supporters for their efforts to make the lives of those living in harsh conditions more bearable!
Warm regards,
The HOPE USA , HOPE UK , and HOPE Pakistan Teams
https://www.hopecharityusa.org
*Song in accompanying reel is Sweater Weather and is credited to The Neighbourhood
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By Ambereen Siddiqui | Director - HOPE USA
By Ambereen Siddiqui | Director - HOPE USA
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