Ever wondered where many of the clothes,utility and other underutilized items you discard end up? India's urban population of 429 million citizens produce 62 million tonnes of garbage every year adding up to growing environmental woes.Cloth For Work channelizes urban underutilized materials as an important tool to address various developmental activities in rural villages.By annually channelizing 4000+ tons of urban discards, huge chunk of discards are directly prevented from going in landfills
With dwindling resources and rapid urbanization,Urban India is facing huge waste management crisis.Majority of the underutilized material from cities goes to landfills which lead to serious health and environmental concerns.There is lack of empathy and concern around this growing menace while people in rural villages constituting 65% of the population are grappling even for basic resources like water, sanitation etc.There is stark urgency to address this resource disparity.
Goonj is up cycling vast quantities of urban discards into valuable items in the form of comprehensive "Family Kits" use that as an important tool to fuel developmental activities in rural villages while dignifying giving, recycling last shreds of un-wearable clothes and turning it into valuable handmade products and saving it from going in landfills. Over 4000 tonnes of such material gets collected and processed annually; its life cycle is extended for fueling development works Pan-India.
Goonj targets deeper intervention around the marginalized communities and continue to work with them. With two decades of experience in rural development, communities are directly involved in the local development activities and when they work on the creation/repair of local infrastructure, it develops a sense of ownership among them which is the reason why they take full responsibility of maintaining it as well.
