Enrich the quality of life in Bulgarian villages

by Ideas Factory Association
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Enrich the quality of life in Bulgarian villages
Enrich the quality of life in Bulgarian villages
Enrich the quality of life in Bulgarian villages
Enrich the quality of life in Bulgarian villages
Enrich the quality of life in Bulgarian villages
Enrich the quality of life in Bulgarian villages
Enrich the quality of life in Bulgarian villages
Enrich the quality of life in Bulgarian villages
Enrich the quality of life in Bulgarian villages
Enrich the quality of life in Bulgarian villages
Enrich the quality of life in Bulgarian villages
Enrich the quality of life in Bulgarian villages
Enrich the quality of life in Bulgarian villages
Enrich the quality of life in Bulgarian villages
Enrich the quality of life in Bulgarian villages
Enrich the quality of life in Bulgarian villages
Enrich the quality of life in Bulgarian villages
Salash village
Salash village

Dear Baba supporters,

how are you?

Thanks to those of you who answer us and give us valuable feedback - it is much appreciated! 

The last few months our team was focused mostly on the organizing of 2-day volunteering activties in Bulgarian villages, the preparation of the Bulgarian version of this civil toolbox, applying (suprise!) to numerous exhausting in terms of bureaucracy funding opportunities. And - the preparation of this year's Baba Residence edition, which will once again target at artist residents and again - in the lovely Northwest of Bulgaria!

We have a valuable new partner for this edition - The Bulgarian Biodiversity Foundation. We decided the topic of this year to reflect on one of the most inevitable changes socities all over the world are experiencing in different ways - climate change and food sovereignty. The future of Bulgarian villages is strongly related to these topics and we would like to research better the ways we can adapt to the changes and support the villages in preserving their cultural and geographical specifics!

The mountain village, which will host 15 artists and creative communicators, is called Salash. It is a torlak village near the border with Serbia, known for its dstinguished cuisine, language and songs.

If you happen to be or to know a Bulgarian artist, who can participate, please, invite him/ her HERE.

We are fundraising while looking for the proper participants of the residency this year, so we will also join the September Little by little campaign!


We wish you all health and more time in nature this season,

Yoana and Ideas Factory team


Photos - Ivo Nedyalkov/ part of the travel fto Salash for the village culinary project Na oko, which we're proud partner of.

Granny Boyka from Salash / local recipe
Granny Boyka from Salash / local recipe
Granny Boyka and Dani / Salash chitalishte
Granny Boyka and Dani / Salash chitalishte
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Hello, once again dear Baba-supporter! <3 

Thank you, thank you, thank you for your unconditional support to help us continue do what we do! 

Has you life been slowly starting to set in a more balanced pace? How are you loved ones and your proffesional life recently? Feel free to drop a line and talk to us. The same is valid in case you have some ideas and feedback about our work and personal village stories to share :)

You may have been following our recent adventures on social media or at our website, but if not in general - the past 4 months have been WILD for us. 

We were fully emerged into a campaign for devices for online learing to children from villages and small towns from the NorthWestern part of Bulgaria. The result was more than 600 devices suitable for online learning, collected and sent to families from the region. Then the terlitsi (granny-made wollen socks for winter) season came. And we fully immersed into selling these socks to people all around Bulgaria and to many Bulgarians abroad. Thus we supported 18 grannies from 5 villages with an additional income.

Another huge heart-elevating initiative that we were recently part of is called Warm winter for the Nortwest (" "), together with our partners from 1% change (1 ). 36 poor households from 2 villages in Northwestern Bulgaria were gifted new window frames so that their homes become warmer for the coldest part of winter. This initiative, of course, scratches a very little part of the back of the overwhelming poverty that many people from this region face.

The last month has been devoted to the preparation of the much-loved Baba Marta spring celebration. We've been collaborating with 6 grannies from 6 different settlements who weave or twine martenitsi (traditional red and white accessories, which Bulgarian people wear in celebration of spring and Baba Marta) from natural materials. We sell them at a fair price proposed by the grannies and some of them - with a surplus in support of our Baba Residence in 2021.

Thruth is, we've been functioning as a NGO without money for the team the last month and we lost 2 people from the team because of lack of funding. But despite that, due to some universal logic, our work and support is getting more and more efficient in practice for the communities we work with!

We trully hope for new and better twists this spring.

We wish the same for you and your close ones!

P.S You can find us also at Instagram (trying to be more active there, but still only in Bulgarian).

Be healthy,

Yoana and the Ideas Factory team

Donated devices for children to study online
Donated devices for children to study online
Grannies making terlitsi
Grannies making terlitsi
Granny Svetla making martenitsi
Granny Svetla making martenitsi
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Hello, dear Baba-supporters!

How have your lives been during the past few months? Hope you and your loved ones are safe and healthy, wherever throughout the world you and they happened to be.

We had many difficulties realizing any of our initiatives in villages or other small settlements around Bulgaria. Since the human intergenerational contact seemed as the biggest danger of the spread of the virus, we had the huge responsability to try limit it, but still be open to answer the needs of the rural communities and the elderly we've been working with. We told you about this journey and its difficulties in the previous report. 

However, we had planned to implement our first ever international artistic residency in a Bulgarian village for the summer. It had to be postoponed for the 23rd of August and again because of safety measures.

Radical Imagination Residency in Deleyna village (Vidin) 

What are we searching for through this residency and what issues does it outline?
During 3 weeks in Deleyna, 7 Bulgarian and 4 foreign artists (through online participation) were searching for a working formula for a contemporary living village, nurtured by an access to culture and art. They were trying to “rehabilitate the muscle of public imagination, which nowadays is not able to imagine the village in a modern way," as Yanina Taneva from Ideas Factory summarizes it.

We cannot substitute for public policy, which, sadly, is absent - adds Yanina Taneva. - The trends in the villages are irreversible and this is clear from well known national strategy, written in 2007. Therefore, in order to stop or at least slow down the ones that still can be reversed, lots of common effort is needed. In the villages, there are several main problems: lack of democracy, because people cannot vote for their mayor, in case there are less than 250 people in the village; lack of public health services, no access to education or culture. We believe that education and culture are the foundation that is needed for change. And when the traditional Bulgarian village comes together with the young people from the city, who are carrying a different type of knowledge and culture with them, new solutions and new ways can be born.

The Radical Imagination Residency’s main mission was to rake over the public imagination and the imagination of the selected artists on how a contemporary Bulgarian village might flourish in the future - a village with a lively community, rich intergenerational connections and an active access to culture, art and education.

The final community event, celebrating the end of the residency, was an swer to this search and a massive get-together, showing the artistic results of the participants. It enlivened for a day the abandoned school building in Deleyna village.

The event consisted of photo and ethnographic objects exhibition, cyanotypical exhibition with imagery from local natural elements, audio box with the emotional soundscape of the village, short portrait documentaries, poetry and a performance in the local cultural hub (chitalishte).

The main discovery for the village of Deleyna, where the residency has been happening, is that this vision for a lively village is unavoidably related to the active access to education on a local level. The lively school, where all the exhibitions were happening, became the epitome of the liveliness of the village itself.


Be well and

let's stay in touch,

Yoana and the Ideas Factory team

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Hello, once again dear Baba-supporters!

We, from Ideas Factory, hope you're all healthy and residing in a safe space! We hope your older relatives and close ones are in a good health too and manage to stay calm in this overwhelming situation. You know it very well, but still - if you don't live with them, the best way to keep them safe right now includes not seeing them for some time.

The first thing we did in order to be helpful for the well-being of the elderly in Bulgaria, was to compile simple advices on what to do in order to protect our loved older ones and hygienic advices and social servies.

Contact us in case you need an English version of these advices. They're in Bulgarian!

Our next Baba Residence edition was going to be in villages in South-Eastern Bulgaria - in Strandzha mountain. Because of the lockdown in our country and the long-term cautiousness that will follow it we can't realize the inmost meeting between generations, between human beings that we used to do the last 4 years. Now in the same way, though.

Right now, we are trying to answer the urgent needs of the elderly of all the villages we've been so far with Baba Residence - in the regions of Laki, Karlovo, Vratsa, Gotse Delchev and VIdin. This, in practice, means that we are talking with local people and authorities everyday and try our best to help them provide the village with either food, medicine, supplements or hygienic materials such as masks, gloves and desinfenctants. All of these are now scarce in most places because of the over-supplying many people did because of fear of not being able to go out for a long time.

But shops and drug stores are open everywhere in Bulgaria, all the time.

So, if you feel like it's meaningful to support us in these urgent matters, it would be more than helpful. We still don't know for how long this scarcity will continue or for how long people in the villages will need more of these supplies, because they lack in their regions.

Until 27th of MARCH (this Friday) GlobalGiving is having it's 50% matching campaign. Every donation up to $50 will be matched with 50% more from their fund. It will be a great time to support until then!

Thank you for listening and being present in this everything-changing moment!

Be healthy and calm,

Yoana and the Ideas Factory team


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Hello, dear heartful supporter! 


Our Baba Residence made it possible for new solidarity connections to grow between 18 young people from different Bulgarian cities (Plovdiv, Sofia, Sliven, Varna, Bourgas) and elderly from 3 villages (Negovanovtsi, Sinagovtsi and Koshava) from the region of Vidin in 2019.


The young people lived in the homes of the elderly for almost a month and helped them in all kinds of daily routines such as cleaning, cooking, harvesting, grape picking but also singing, collecting personal and folklore stories. They renovated public spaces and painted active games throughout the village. They organized 3 community events, fueled by the knowledge and ideas of the local elderly.

For the first time we had a mother who participated and lived with her two young children (4 and 7 years old) in Koshava village. For the first time we had 2 foreign participants who knew very little Bulgarian. 

The residents are now starting to work on their precise ideas which answer concrete needs of the villages and their inhabitants. They were presented for the first time at the international forum for empathy-driven social change EMPATHEAST (1-3 November, Plovdiv). Now they continue to slowly work on them. They already visited their hosts in the villages twice after the residency.

Truth is, there is a hard year ahead of us. Baba Residence still has no financing for 2020. We'll need your support once again. We started developing more products and services in order to find other ways for sustainability.

We hope we can have your support on 3rd of DECEMBER during Giving Tuesday. GlobalGiving will add to every donation made on that day.

Stay on board. 

Thank you staying with us. 

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Organization Information

Ideas Factory Association

Location: Sofia - Bulgaria
Facebook: Facebook Page
Project Leader:
Yoana Stoyanova
Sofia, Bulgaria
$6,324 raised of $9,000 goal
187 donations
$2,676 to go
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