International Day of the Girl

A microproject by Plan International USA
International Day of the Girl
International Day of the Girl
International Day of the Girl
International Day of the Girl

Project Report | Jan 4, 2021
Girl Unlocked

By Victoria Barrios | Sr. Corporate & Foundation Partnerships Associate

Girls and young women today are facing closed doors, one after the other, on a global scale. COVID-19 has put vulnerable girls in even more danger. Millions of girls are out of school, and may never return. The pandemic is putting them at greater risk of gender-based violence, trafficking and child marriage. That’s why in honor of International Day of the Girl (IDG) 2020, we launched a global movement to help girls push through doors to unlock their full power and potential.

Led by Plan International USA, Girl Unlocked is a national, multichannel campaign to raise awareness for girls’ rights and gender equality. Here’s what we accomplished in 2020 in partnership with individuals, corporations and communities across the country:

  • Corporate partners welcomed youth advocates as they participated in our annual Girl Takeovers, assuming important leadership roles across the country and unlocking new opportunities for girls. At AllianceBernstein, Creative Artists Agency and more, girls ran meetings, shared input and showed their true potential.
  • Our Girl unlocked campaign generated more than 26 million impressions on Twitter, Instagram, Facebook and TikTok.
  • Participating companies, foundations, governments and individuals in the U.S. were showcased as partners for gender equality through 152 million media impressions.
  • Around the world, more than 50,000 individuals advocated for girls’ rights by signing an open letter to protect girls online

“Plan’s Girl Unlocked campaign is important not only to me but [to] girls around the world who are experiencing closed doors in our modern-day society. 2020 is a year of reflection, self-discipline and resilience. With the ongoing fear of women’s rights being undermined, it is time for us women and youth to step up and amplify our voices. Plan’s campaign gave me the voice and the power to unlock my full potential. A Girl Unlocked to me means a woman who is not afraid to address what needs to be addressed; for a girl to be on the front lines of success!” - Sandra

Thank you for your support. By unlocking a single closed door, the whole trajectory of a girl's life can change.

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Organization Information

Plan International USA

Location: Providence, RI - USA
Website:
Facebook: Facebook Page
Twitter: @PlanUSA
Project Leader:
Catalina Fischer
Warwick , RI United States

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