Download a comprehensive literature review to learn more about how studies in behavioral science and social psychology could increase your fundraising effectiveness.
How can the nonprofit sector encourage donors to engage in patterns of giving that create continuous cycles of generosity? This literature from behavioral and development economist Rachel Binder-Hathaway provides dozens of takeaways from behavioral science and social psychology for you to test to improve your fundraising effectiveness.
This literature review explores three main areas of donor generosity and summarizes seminal scientific experiments to reveal ways to help donors build habits of giving, including:
Donor engagement and retention techniques
Messaging and framing
Donor behaviors around grouping and set completion
Did you know that donations that cause the recipient to immediately reach their fundraising goal are, on average, about 200% larger than donations made at a project’s early donation stages? Or that donors who were reminded of a previous donation gave 20% more than those who were weren’t reminded?
Length: 97 pages Level: Advanced Recommendations: This is a robust academic literature review. It refers to more than 150 studies and offers dozens of takeaways for further study or experimentation, along with ideas you can incorporate today to encourage more donations to your nonprofit’s urgent mission.
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