| Sep 5, 2023
Swim for Good Recap + Thank you
A warm hello to our friends and supporters,
Here goes Yoga and Sports with Refugees (YSR)’s recap report of our first ever Swim for Good campaign.
First of all, we would like to express our utmost gratitude for the incredible support we felt from our community throughout the campaign. It was incredible to see and be united with our YSR family all over the world.
This campaign was the first one I was a part of in my internship with YSR. From the beginning I could see that the project was incredibly ambitious co-ordinating July Bonus Day, our classes in Lesvos and Olympic swimmer Alaa Maso’s daring 12km cross border swim being no small feat.
Looking back now, I am so happy to share that it was a resounding success across the board. What seemed an almost impossible ask at times, fell into place thanks to your help. Despite being a small core team working on the project, we immediately felt the long reaching support of our community.
With this campaign we were hoping to achieve on 2 fronts, raising awareness about the challenging migratory journey faced by so many and to rally support for our summer swim programs. Thanks to your efforts we have raised a whopping €7,940 so far!! These funds are already going a long way in sustaining our programmes. Enabling us to achieve the goal of empowering people on the move by fostering a positive relationship with water and equipping them with a life changing skill. So many people have already benefited from these classes. It has been incredible to witness them progress not only in their swimming but also to see a newfound ability for them to be comfortable and relaxed in the water.
Alaa Maso’s symbolic 12km swim from Switzerland to France, representing the distance between Turkey and the Greek island of Lesvos, was another incredible part of this campaign. Through the live stream on the day, our community took turns accompanying him along the way sharing knowledge, stories and laughs from across the globe. In his completing this challenge your work as a family in sharing the news of what we were doing garnered unprecedented levels of awareness for our cause. Examples being an Instagram video we posted with Alaa currently sitting at 44, 000 views, publications in various newspapers and the United Nations High Commission for Refugees acknowledging the project.
All in all, this project was a great success, one that I am incredibly proud to say I worked on and more importantly one that could never have happened without all your help. We will build on this platform for next year, and the positivity surrounding this campaign has instilled a lot of hope for us to achieve in a landscape that can sometimes feel like a difficult place to be.
Thanks for reading!
Finance & Fundraising intern
On behalf of the YSR team