Women economic empowerment for earthquake relief

by Crea Comunidades de Emprendedores Sociales, A.C.
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Women economic empowerment for earthquake relief
Women economic empowerment for earthquake relief
Women economic empowerment for earthquake relief
Women economic empowerment for earthquake relief
Women economic empowerment for earthquake relief
Women economic empowerment for earthquake relief
Women economic empowerment for earthquake relief
Women economic empowerment for earthquake relief
Women economic empowerment for earthquake relief
Women economic empowerment for earthquake relief
Women economic empowerment for earthquake relief
Women economic empowerment for earthquake relief
Women economic empowerment for earthquake relief

ESPAÑOL

¿Qué es CReCE? (Creando Redes, Construyendo Emprendedoras)

Es un programa que busca capacitar en la metodología de Crea (Iniciativa Personal + Desarrollo de Habilidades Empresariales a 3 OSC con incidencia en el Estado de Oaxaca, para que a su vez éstas capaciten exitosamente a 100 mujeres que fueron afectadas por los sismos de 2017 en Oaxaca en las metodologías de Crea.

Esto representa para Crea la posibilidad de llevar su apoyo a comunidades que fueron afectadas por los sismos y en las que directamente no tenemos presencia, y para las OSC capacitadas representa la posibilidad de ofrecer programas con impacto probado para avanzar hacia la recuperación económica de las zonas afectadas por los sismos tomando como vía el empoderamiento económico para mujeres.

¿Cuál es el objetivo del proyecto?

Esperamos provocar un cambio estructural en las comunidades de los municipios donde sea implementado el programa que permita a las mujeres disfrutar de condiciones de igualdad sustantiva y cuenten con la capacidad de desarrollar estrategias de desarrollo económico por sí mismas como pueden ser las redes de apoyo.

Se seleccionaron los siguientes municipios debido a que están considerados dentro de la declaratoria de emergencia emitida por la Coordinación Nacional de Protección Civil de la Secretaría de Gobernación. Crea por su parte y desde una perspectiva sostenible, contribuirá con la capacitación a OSC de la región para que éstas formen mujeres emprendedoras, allegando con ello a las mujeres opciones de empleabilidad y obtención de ingresos.

• San Dionisio del Mar

• San Blas Atempa

• Santo Domingo Tehuantepec

• Ixtaltepec

• Laollaga

• Santo Domingo Chihuitan

• Santa Maria Guienagati

A consecuencia de la pandemia las organizaciones aliadas y las comunidades se vieron afectadas por diversos factores por lo que los tiempos de la ejecución del programa Crece tuvo diferentes cambios adoptando estrategias resilientes para su operación y entiendo el contexto en el que se encontraban las emprendedoras.

Se tomó la decisión de emigrar la capacitación hacia una plataforma completamente on line y autónoma. Se diagnosticó las necesidades de las emprendedoras actualmente y el estado de sus negocios por lo que detectamos que era importante abordar temas sobre administración del dinero y finanzas personales por lo que generamos una alianza con la banca privada Banregio de esta manera a través de su plataforma cursos CLARA podríamos capacitar a las emprendedoras en estos temas dándoles su debido seguimiento y atención.

Las emprendedoras han pasado por un proceso de formación en temas de administración de su dinero lo que ha permitido tener una mayor conciencia sobre cómo debe ser invertido, que cuentas de ahorro existen y cómo funcionan, cómo manejar de manera adecuada una tarjeta de crédito, la importancia de contar con un presupuesto definido de manera mensual. Es una capacitación completa, de aproximadamente 18 horas, el acceso a la plataforma es 24 horas es decir que se puede ajustar adecuadamente a los horarios de las emprendedoras permitiendo así que ellas vayan a un ritmo adecuado a sus actividades. Se eligió esta metodología debido al impacto en la economía derivado del covid-19 y en la recuperación que ya se tenía a consecuencia de los terremotos, la capacidad de resiliencia financiera es importante para la mejor toma de decisiones y crecimiento tanto de sus negocios como la buena administración del dinero de manera personal.

¿Qué sigue?

Las emprendedoras se encuentran en estos momentos avanzando con la metodología desde la plataforma en línea. 14% de ellas han finalizado con éxito la metodología. Estamos dando seguimiento puntual de las emprendedoras para la correcta aplicación de la metodología y que puedan poner en práctica en sus negocios.

En próximas semanas daremos pláticas de seguimiento para aclarar dudas sobre la plataforma y motivar a las emprendedoras finalicen el curso.

-------------------------------

ENGLISH

What is CRECE? (Creating Networks, Building Entrepreneurs)

It´s a program that seeks to train 3 CSOs with incidence in the State of Oaxaca in the Crea methodology (Personal Initiative + Development of Business Skills, so that they in turn successfully train 100 women who were affected by the 2017 earthquakes in Oaxaca in the methodologies of Crea. 
This represents for Crea the possibility of bringing its support to communities that were affected by the earthquakes and in which we do not directly have a presence, and for the trained CSOs it represents the possibility of offering programs with proven impact to advance towards the economic recovery of the areas affected by the earthquakes taking economic empowerment for women as a path.
What is the objective of the project?
We hope to cause a structural change in the communities of the municipalities where the program is implemented that allows women to enjoy conditions of substantive equality and have the ability to develop economic development strategies by themselves, such as support networks. 
The following municipalities were selected because they are considered within the declaration of emergency issued by the National Civil Protection Coordination of the Ministry of the Interior. Crea, for its part, and from a sustainable perspective, will contribute to the training of CSOs in the region so that they train women entrepreneurs, thereby providing women with employability and income-earning options.

• San Dionisio del Mar

• San Blas Atempa

• Santo Domingo Tehuantepec

• Ixtaltepec

• Laollaga

• Santo Domingo Chihuitan

• Santa Maria Guienagati

As a result of the pandemic, the allied organizations and the communities were affected by various factors, so the execution times of the Crece program had different changes, adopting resilient strategies for its operation and I understand the context in which the entrepreneurs found themselves. 

The decision was made to migrate the training to a completely online and autonomous platform. The needs of female entrepreneurs and the state of their businesses were currently diagnosed, so we detected that it was important to address issues of money management and personal finance, which is why we created an alliance with the private bank Banregio in this way through its course platform. CLARA could train women entrepreneurs on these issues, giving them due follow-up and attention.
The entrepreneurs have gone through a training process on issues of managing their money, which has allowed them to be more aware of how it should be invested, what savings accounts exist and how they work, how to properly handle a credit card, the The importance of having a defined budget on a monthly basis. It is a complete training, of approximately 18 hours, access to the platform is 24 hours, that is to say that it can be adequately adjusted to the schedules of the entrepreneurs, thus allowing them to go at a rhythm appropriate to their activities. This methodology was chosen due to the impact on the economy derived from covid-19 and the recovery that was already taking place as a result of the earthquakes, the capacity for financial resilience is important for the best decision-making and growth of both your businesses and the good personal money management.
Whats next?
The entrepreneurs are currently advancing with the methodology from the online platform. 14% of them have successfully completed the methodology. We are providing punctual follow-up of the entrepreneurs for the correct application of the methodology and that they can put into practice in their businesses. 
In the coming weeks we will give follow-up talks to clarify doubts about the platform and motivate entrepreneurs to complete the course.

 

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ENGLISH

We continue to support the entrepreneurs of the CReCE project, installing soft and hard skills so that they can improve their businesses and empower them.

The entrepreneurs are currently applying the knowledge acquired through training, successfully advancing their businesses. Let us remember that the training was about how they should have a better management of their money, how to properly manage a credit card, the importance of having a budget, in general adopting a sense of financial Resilience that allows them to have higher profitability in their businesses.

They have also participated in bazaars and some other activities promoting the sale of their products.

The total number of entrepreneurs who successfully completed the training was 80. Graduated entrepreneurs belong to the following communities:

Arrazola
Asunción Ixtaltepec
Heroica ciudad de Juchitan de Zaragoza
Huajuapan de León Oaxaca
Matias Romero Avendaño
Reforma de Pineda Oaxaca
Salina Cruz
San Andrés Zautla
San Blas Atempa
San Francisco Chapulapa
San Jacinto amilpas
San juan bautista cuicatlan
San Juan Chilateca
San Miguel Chimalapa
San Miguel del puerto
San Miguel Peras
San Pedro Comitancillo
San Pedro Mixtepec Juquila
San Sebastián Sebastián Tutla
San Vicente Coatlan
Santa Lucia del Camino
Santa María Atzompa
Santa María Petapa
Santiago Matatlán
Tapanatepec
Tlacolula de matamoros
Tlalixtac de cabrera
Villa de Tamazulapam
Villa de Tututepec
Zimatlan 

 

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ESPAÑOL

Continuamos apoyando a las emprendedoras del proyecto CReCE, instalando habilidades blandas y duras para que puedan mejorar sus negocios y potenciarlos.

Las emprendedoras se encuentran en estos momentos aplicando ya los conocimientos adquiridos a través de la capacitación avanzando con éxito sus negocios. Recordemos que la capacitación fue sobre como deben de tener un mejor manejo de su dinero, como administrar de manera adecuada una tarjeta de crédito, la importancia de contar con un presupuesto, en general adoptar un sentido de Resiliencia financiera que les permita tener una rentabilidad mayor en sus negocios. 

Asimismo, han participado en bazares y algunas otras actividades promoviendo la venta de sus productos. 

La totalidad de emprendedoras que terminaron con éxito la capacitación fueron 80.

Las emprendedoras egresadas pertenecen a las siguientes comunidades:  

Arrazola
Asunción Ixtaltepec
Heroica ciudad de Juchitan de Zaragoza
Huajuapan de León Oaxaca
Matias Romero Avendaño
Reforma de Pineda Oaxaca
Salina Cruz
San Andrés Zautla
San Blas Atempa
San Francisco Chapulapa
San Jacinto amilpas
San juan bautista cuicatlan
San Juan Chilateca
San Miguel Chimalapa
San Miguel del puerto
San Miguel Peras
San Pedro Comitancillo
San Pedro Mixtepec Juquila
San Sebastián Sebastián Tutla
San Vicente Coatlan
Santa Lucia del Camino
Santa María Atzompa
Santa María Petapa
Santiago Matatlán
Tapanatepec
Tlacolula de matamoros
Tlalixtac de cabrera
Villa de Tamazulapam
Villa de Tututepec
Zimatlan 
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The women entrepreneurs have gone through a training process in matters of managing their money, which has allowed them to be more aware of how it should be invested, what savings accounts exist and how they work, how to properly manage a credit card, the The importance of having a defined budget on a monthly basis. It is a complete training, of approximately 18 hours, access to the platform is 24 hours, that is to say that it can be adequately adjusted to the schedules of the entrepreneurs, thus allowing them to go at a rhythm appropriate to their activities. This methodology was chosen due to the impact on the economy derived from covid-19 and the recovery that was already taking place as a result of the earthquakes, the capacity for financial resilience is important for the best decision-making and growth of both your businesses and the good personal money management.
  • The call was launched to take the course I manage my money (I attach flyer CRECE 2021) with the support of the allied organizations of Oaxaca we achieved a successful registration of 130 entrepreneurs.
  • They started the course at the end of December and beginning of January
Municipalities in the state of Oaxaca 31: 
  1. Arrazola
  2. Asunción Ixtaltepec
  3. Heroica ciudad de Juchitan de zaragoza
  4. Huajuapan de León Oaxaca
  5. Juchitan
  6. Matias Romero Avendaño
  7. Reforma de Pineda Oaxaca
  8. Salina Cruz
  9. San Andrés Zautla
  10. San Blas Atempa Oax.
  11. San Francisco Chapulapa
  12. San Jacinto amilpas
  13. san juan bautista cuicatlan oaxaca.
  14. San Juan Chilateca, Oaxaca
  15. San Miguel Chimalapa
  16. San Miguel del puerto
  17. San Miguel Peras
  18. San Pedro Comitancillo
  19. San Pedro Mixtepec Juquila oaxaca
  20. San Sebastián Sebastián tutla
  21. San Vicente coatlan
  22. Santa Lucia del camino
  23. Santa María Atzompa
  24. Santa María Petapa
  25. Santiago Matatlán
  26. Tapanatepec
  27. Tlacolula de matamoros
  28. Tlalixtac de cabrera
  29. Villa de Tamazulapam
  30. Villa de Tututepec
  31. Zimatlan
The entrepreneurs are currently advancing with the methodology, and so far 14% of those registered have successfully completed it. We are providing punctual follow-up of the entrepreneurs for the correct application of the methodology and that they can put into practice in their businesses.
-----------
Español: Las emprendedoras han pasado por un proceso de formación en temas de administración de su dinero lo que ha permitido tener una mayor conciencia sobre cómo debe ser invertido, que cuentas de ahorro existen y cómo funcionan, cómo manejar de manera adecuada una tarjeta de crédito, la importancia de contar con un presupuesto definido de manera mensual. Es una capacitación completa, de aproximadamente 18 horas, el acceso a la plataforma es 24 horas es decir que se puede ajustar adecuadamente a los horarios de las emprendedoras permitiendo así que ellas vayan a un ritmo adecuado a sus actividades. Se eligió esta metodología debido al impacto en la economía derivado del covid-19 y en la recuperación que ya se tenía a consecuencia de los terremotos, la capacidad de resiliencia financiera es importante para la mejor toma de decisiones y crecimiento tanto de sus negocios como la buena administración del dinero de manera personal. 
  • Se lanzó la convocatoria para tomar el curso yo manejo mi dinero (adjunto flyer CRECE 2021) con apoyo de las organizaciones aliadas de Oaxaca logramos una exitosa inscripción de 130 emprendedoras. 
  • Iniciaron el curso a finales de diciembre y principios de enero. 
Municipios atendidos del estado de Oaxaca 31: 
  1. Arrazola
  2. Asunción Ixtaltepec
  3. Heroica ciudad de Juchitan de zaragoza
  4. Huajuapan de León Oaxaca
  5. Juchitan
  6. Matias Romero Avendaño
  7. Reforma de Pineda Oaxaca
  8. Salina Cruz
  9. San Andrés Zautla
  10. San Blas Atempa Oax.
  11. San Francisco Chapulapa
  12. San Jacinto amilpas
  13. san juan bautista cuicatlan oaxaca.
  14. San Juan Chilateca, Oaxaca
  15. San Miguel Chimalapa
  16. San Miguel del puerto
  17. San Miguel Peras
  18. San Pedro Comitancillo
  19. San Pedro Mixtepec Juquila oaxaca
  20. San Sebastián Sebastián tutla
  21. San Vicente coatlan
  22. Santa Lucia del camino
  23. Santa María Atzompa
  24. Santa María Petapa
  25. Santiago Matatlán
  26. Tapanatepec
  27. Tlacolula de matamoros
  28. Tlalixtac de cabrera
  29. Villa de Tamazulapam
  30. Villa de Tututepec
  31. Zimatlan
Las emprendedoras se encuentran en estos momentos avanzando con la metodología siendo hasta el momento han finalizado con éxito el 14% de las inscritas. Estamos dando seguimiento puntual de las emprendedoras para la correcta aplicación de la metodología y que puedan poner en práctica en sus negocios. 
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Among the changes we made to be able to carry out the training for women entrepreneurs, we developed a financial inclusion module with the support of Banregio. The topics that will be taught in the course are the following:

 

Diagnostic test

I manage my money

  • My beliefs and where to start

Savings account

  • Account levels
  • Steps to open an account from home
  • How safe is your money in the bank?

Credit card

  • Why do you need it and how to choose it?
  • Good practice guide
  • How to read your statement

Historic credit

  • Check your credit score

Manage your accounts

  • Recommendations to take care of your money
  • Cash Flow
  • Budget

From saving to investment

  • Start saving
  • Create your emergency fund
  • Introduction to inflation
  • Steps to start investing

I still manage my money

  • Life stages

Learning exam

 

The objective of the course is to know basic banking concepts so that they begin to manage their money and start in the financial world in an informed way.

 

It is a guide to knowing your financial needs and how you can achieve your goals with the support of the financial sector.

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After a year of the pandemic we continue working on how to bring tools for economic empowerment to the women affected by the earthquake. This means that even as organizations we’ve had to be open to learn the lessons of these times and learn how to adapt. In the last few months, we recognize the challenges and needs of CreCe in a digital form and have taken the time to sit with each other to discuss what changes are needed to provide tools and benefit more women. 

One of the biggest challenges we’ve identified is the low digital connectivity of the region affected by the earthquake. Our original methodology of Personal Initiative and Development of entrepreneurial skills in a digital form requires a high level of connectivity and despite the efforts, and training groups of women in bigger towns, the required format of a long course on a digital format was leaving many women outside the CreCe program. 

That is why in recognition of the context and the uncertain times of an in-person training program the organizations working in CreCe: CREA, Una Mano para Oaxaca, Comunidades Campesinas, Fundación Comunitaria Oaxaca have come together to redefine ways to adapt to the circumstances of the women we want to support. As organizations we agree that the original methodologies in the context of the region are better done in person, however we also know there is a need for training and learning. 

Our proposal then is to adapt, in the meantime, a new methodology of 9 hours in financial education. We will work with leaders in the community and provide training sessions in community centers with all the necessary measures, to improve the digital connectivity gap. This allows women in the region of Oaxaca to acquire the tools, now needed more than before, for their economic empowerment and autonomy. And once the circumstances allow for an in-person training format, to continue the original methodologies. We are grateful to everyone (women and organizations) for their openness to adapt according to the necessities of these times.

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Organization Information

Crea Comunidades de Emprendedores Sociales, A.C.

Location: Mexico, Mexico City - Mexico
Website:
Facebook: Facebook Page
Twitter: @creando_juntas
Crea Comunidades de Emprendedores Sociales, A.C.
Rosario R. Nieves
Project Leader:
Rosario R. Nieves
Mexico, Mexico City Mexico

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