By Moses Tabe | Executive Director
Thank you again for partnering with us. We could not carry out this work without you.
As FORUDEF gets closer to reaching the funding goals for its juicing initiative, it has been able to be more intentional and consequently, more effective in its marketing. FORUDEF now sells its juice products regularly in markets in Buea and the neighboring town of Limbe. As knowledge of FORUDEF’s processing and sale of juice grows, FORUDEF is seeing their sales grow as well. As a result, they are able to process more fruit, refine the process, and involve more local women in the initiative for the purpose of generating income.
With the expansion in marketing and sales, FORUDEF is pleased to see the success of this initiative grow. The secondary impacts of this include increased community health as a result of regular fruit consumption, and income generation opportunities for women.
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