The Impossible Poster: Inspire thousands in PR

This project attempts to bring utopia into reality: We want to inspire thousands of girls across Puerto Rico (and the world) to the value they hold within and the universe of possibilities they can unlock to take on the planet!  Often, when we talk about women's rights, we isolate and forget about young women and girls. However, if our mission to create change will prosper, we must start young. We must ensure our girls' wants and needs are heard and validated.

During the summer of 2022, Taller Salud's Afrocaribeñas de Taller Salud project held its second camp for girls from Loiceña and the eastern area of Puerto Rico between the ages of 7-12 years old, entitled: “Afrocaribeñitas que cambian cuentos” (Afrocaribeñitas who change stories). At summer camp, topics such as anti-racist education, bullying anti-racist education, and racist bullying and we delved into the issues of love and we delved into the themes of self-esteem,  Afro-ascendancy, reaffirmation of our identity, and blackness. 

In the pre-camp process, we identified racist experiences that the girls have had in their homes, schools and their homes, schools, and community. From harmful and offensive comments about their hair to actions such as rejection by their schoolmates because of their skin color. These experiences and the desire to create safe and healthy spaces and healthy spaces for children were the motivation to develop "Cambiando Cuentos con las Afrocaribeñitas" (Changing Tales with the Afrocaribeñitas), a guide to self-love, reaffirming our black identity.

This guide is the result of work done with the girls. It contains definitions of self-esteem, Afro-ascendence, and racism as we worked with the girls. These definitions are accompanied by exercises and practical tools that teachers, families, and community leaders can use in their settings to work with these issues. Also, it contains a section on what racism looks like in our childhood, and at the end, there are recommendations for three books to work on the topic of racism. We also include some recommendations on how to handle afro hair and a directory of resources for children.

We hope that this guide will serve as an inspiration to change stories about racism from childhood, contributing to the transformation starting with our local communities.

This project is an attempt to bring utopia into reality: We want to inspire thousands of girls across Puerto Rico (and the world) to the value they hold within and the universe of possibilities they can unlock to take on the world!  Often when we talk about women's rights, we isolate and forget about young women and girls. However, if our mission to create change is gonna prosper, we need to start young. We need to make sure our girls' wants and needs are heard and validated.

During the summer of 2022, Taller Salud's Afrocaribeñas de Taller Salud project held its second camp for girls from Loiceña and the eastern area of Puerto Rico, between the ages of 7-12 years old, entitled: “Afrocaribeñitas que cambian cuentos” (Afrocaribeñitas who change stories). At summer camp, topics such as anti-racist education, bullying anti-racist education, and racist bullying, and we delved into the topics of love and we delved into the themes of self-esteem,  Afro-ascendancy, reaffirmation of our identity, and blackness. 

In the pre-camp process, we identified racist experiences that the girls have had in their homes, schools and their homes, schools, and community. From negative and offensive comments about their hair to actions such as rejection by their schoolmates because of their skin color. These experiences and the desire to create safe and healthy spaces and healthy spaces for children were the motivation to develop "Cambiando Cuentos con las Afrocaribeñitas" (Changing Tales with the Afrocaribeñitas), a guide to self-love, reaffirming our black identity.

This guide is the result of work done with the girls. It contains definitions of self-esteem, Afro-ascendence, and racism as we worked with the girls. These definitions are accompanied by exercises and practical tools that teachers, families, and community leaders can use in their settings to work with these issues. Also, it contains a section on what racism looks like in our childhood, and at the end, there are recommendations for three books to work on the topic of racism. We also include some recommendations on how to handle afro hair and a directory of resources for children.

We hope that this guide will serve as an inspiration to change stories about racism from childhood, contributing to the transformation starting with our local communities.

The campaign aimed to change the narrative about the value girls place on themselves. Women's well-being begins with the vision they have of themselves from childhood. The campaign had the following assumptions:

1. Women's rights and well-being begin with the girls and young women of the world. 
2. The desires and needs of our girls must be heard and validated.
3. Our girls deserve to be understood as capable beings and deserving of tenderness.
4. By equipping parents and girls with these powerful statements and ideas of accomplishment, we can combat apathy in our national sphere about women's rights. We can empower from our experience, to inspire our young women to fight their own fights and inspire themselves.

Links:

• Share your message through the link Leave your ImpoSIble Message
• We believe that health is a non-negotiable human right.
• Defend your right to safe and accesible abortion.

Campaign Objective

The campaign aimed to change the narrative about the value girls place on themselves. Women's well-being begins with the vision they have of themselves from childhood. The campaign had the following assumptions:

1. Women's rights and well-being begins with the girls and young women of the world. 
2. The desires and needs of our girls must be heard and validated.
3. Our girls deserve to be understood as capable beings and deserving of tenderness.
4. By equipping parents and girls with these powerful statements and ideas of accomplishment, we can combat apathy in our national sphere about women's rights. We can empower from our experience, to inspire our young women to fight their own fights and inspire themselves.

What did the campaign consist of?

The campaign ran from March 8 to 28, 2021. It began on March 8 with a call on Taller Salud's social networks where there was a brief description of the campaign and the campaign instructions. The instructions were as follows:

1. Reflect on what lesson(s) your child deserves to hear. 
2. Record and send us your testimony (or write it down!) 
3. Share your message through the link! Leave your ImpoSIble Message here! https://neon.ly/p9Pj5

The videos had to be no longer than one minute. Once the videos were received, the organization's communications manager was in charge of editing them, adding the graphic art and sound. The social networks we used for the campaign were Facebook and Instagram, through Taller Salud's institutional accounts. 

Metrics Results

We received a total of 20 videos as part of the campaign between March 8-26, 2021. The populations from which we received videos were primarily women between the ages of 18 and 70. The first video to be published was that of Ivonne Solla y Carmen Nydia, the former is a well-known journalist and presenter in Puerto Rico, while the latter is a well-known actress and comedian. 

The metrics and impact of the campaign's publications on social networks were counted using the tools of 20. With this tool we counted the impressions, number of comments, number of "likes" and engagement. The videos posted had a total impression of 74,283. Impressions are the number of times a page post is displayed on users' walls during a given period of time. The engagement of the publication totaled 1,923. Engagement is the degree of interaction that users or followers of a brand have with the brand's account. The engagement rate was 3.19%, which is considered a very good engagement.

Fundraising

As of March 2, 2022, $3,295 has been raised through this campaign. The goal initially set is $7,000. This represents 47% of the established goal.

Links:

• Link 1: Example 1: "ImpoSIble Message" campaign video
• Link 2: "ImposSIble Message" Campaign Video
• Link #3: "ImposSIble Message" Campaign Video

Campaign Objective

The campaign aimed to change the narrative about the value girls place on themselves. Women's well-being begins with the vision they have of themselves from childhood. The campaign had the following assumptions:

1. Women's rights and well-being begins with the girls and young women of the world. 
2. The desires and needs of our girls must be heard and validated.
3. Our girls deserve to be understood as capable beings and deserving of tenderness.
4. By equipping parents and girls with these powerful statements and ideas of accomplishment, we can combat apathy in our national sphere about women's rights. We can empower from our experience, to inspire our young women to fight their own fights and inspire themselves.

What did the campaign consist of?

The campaign ran from March 8 to 28, 2021. It began on March 8 with a call on Taller Salud's social networks where there was a brief description of the campaign and the campaign instructions. The instructions were as follows:

1. Reflect on what lesson(s) your child deserves to hear. 
2. Record and send us your testimony (or write it down!) 
3. Share your message through the link! Leave your ImpoSIble Message here! https://neon.ly/p9Pj5

The videos had to be no longer than one minute. Once the videos were received, the organization's communications manager was in charge of editing them, adding the graphic art and sound. The social networks we used for the campaign were Facebook and Instagram, through Taller Salud's institutional accounts. 

Metrics Results

We received a total of 20 videos as part of the campaign between March 8-26, 2021. The populations from which we received videos were primarily women between the ages of 18 and 70. The first video to be published was that of Ivonne Solla y Carmen Nydia, the former is a well-known journalist and presenter in Puerto Rico, while the latter is a well-known actress and comedian. 

The metrics and impact of the campaign's publications on social networks were counted using the tools of 20. With this tool we counted the impressions, number of comments, number of "likes" and engagement. The videos posted had a total impression of 74,283. Impressions are the number of times a page post is displayed on users' walls during a given period of time. The engagement of the publication totaled 1,923. Engagement is the degree of interaction that users or followers of a brand have with the brand's account. The engagement rate was 3.19%, which is considered a very good engagement.

Links:

• Example 1: "ImpoSIble Message" campaign video
• Example 2: "ImposSIble Message" Campaign Video
• Link #3: "ImposSIble Message" Campaign Video