Our flagship initiative, The Genius of Caring addresses an array of interconnected challenges that arise through the aging process. Our feature film, The Genius of Marian is an intimate family portrait that explores the heartbreak of Alzheimer's disease, the power of art and the meaning of family. We are raising funds to be able to make the feature length documentary, our educational materials, and all Genius of Caring short films available free to the public.
Today 5.4 million Americans are living with Alzheimer's disease and 15 million people are acting as caregivers. Alzheimer's is a broadly misunderstood illness. Families often experience debilitating anger and frustration when dealing with their loved ones' changing behavior. The experience of being a family caregiver is also extremely isolating, a particularly challenging emotional experience coming at a time when support and communication is needed the most.
The Genius of Caring aims to both deepen our understanding of the caregiving experience and provide a safe space for users to share their stories and create important connections and community. It is our vision to shift the way individuals and society understand Alzheimer's disease and other dementia related illnesses, setting the stage for specific conversations about how to cope with and care for this growing population.
Because of the deeply personal nature of this site and the nontraditional way we've chosen to share our story and others, The Genius of Caring has the potential to shift the way we talk about illness and loss and to start a conversation about these issues on a large scale.
This project has provided additional documentation in a PDF file (projdoc.pdf).
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