The Genius of Caring

by Mirabel Pictures / WeOwnTV
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The Genius of Caring
The Genius of Caring
The Genius of Caring
The Genius of Caring
The Genius of Caring
The Genius of Caring
The Genius of Caring
The Genius of Caring
The Genius of Caring
The Genius of Caring
The Genius of Caring
The Genius of Caring
The Genius of Caring


The Genius of Caring is an interactive project that presents documentary portraits of family caregivers and those impacted by Alzheimer's and other caregiving diseases. We're raising funds for production of new family caregiver portraits and to produce a series of community based events. This project is supported in part by an award from the NEA and through the generous support of these organizations: Sundance Institute, The Fledgling Fund, Home Instead Senior Care, San Francisco Film Society.

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Today 5.4 million Americans are living with Alzheimer's disease and 15 million people are acting as caregivers. Alzheimer's is a broadly misunderstood illness. Families often experience debilitating anger and frustration when dealing with their loved ones' changing behavior. The experience of being a family caregiver is also extremely isolating, a particularly challenging emotional experience coming at a time when support and communication is needed the most.


The Genius of Caring aims to both deepen our understanding of the caregiving experience and provide a safe space for users to share their stories and create important connections and community. It is our vision to shift the way individuals and society understand Alzheimer's disease and other dementia related illnesses, setting the stage for specific conversations about how to cope with and care for this growing population.

Long-Term Impact

Because of the deeply personal nature of this site and the nontraditional way we've chosen to share our story and others, The Genius of Caring has the potential to shift the way we talk about illness and loss and to start a conversation about these issues on a large scale.

Additional Documentation

This project has provided additional documentation in a PDF file (projdoc.pdf).


Organization Information

Mirabel Pictures / WeOwnTV

Location: San Francisco, CA - USA
Facebook: Facebook Page
Twitter: @WeOwnTV
Project Leader:
Banker White
San Francisco , CA United States
$16,005 raised of $20,000 goal
130 donations
$3,995 to go
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