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PCI Media Impact Report: Transforming Lives Through Storytelling

Thanks to your support, PCI Media (now doing business as Rising Impact) continues to harness the power of storytelling to drive meaningful, lasting change across the globe. Our programs have led to tangible improvements in public health, gender equity, and environmental sustainability—empowering individuals and communities to make informed decisions that improve lives.

Measurable Impact Around the World

Mozambique: Changing Behaviors Through Radio

In Mozambique, our Social and Behavior Change Communication (SBCC) programs featured radio dramas, teen-led call-in shows, social media, and partnerships with health facilities and mobile units to provide sexual and reproductive health information and family planning services.

• Healthy and Resilient Communities has broadcast live call-in programs, providing listeners with engaging content and safe spaces for dialogue.
• Okhokelamo ni Solha reported that 78% of radio listeners recalled program messages from partner community radio stations.
• Access Without Barriers resulted in a 530% increase in adolescents and youth with disabilities accessing inclusive sexual health services. 

Okhokelamo ni Solha 

Okhokelamo ni Solha is a five-year initiative implemented by Save the Children to improve health outcomes in Mozambique’s Zambezia province. Since 2020, PCI Media (now doing business as Rising Impact) has led the SBCC component of this program through radio dramas, live radio shows, and community theater.

In 2024, a total of 150 radio programs were produced and broadcast, highlighting the importance of health services, family planning, and SRH for women and girls, as well as maternal and child health, nutrition, and community communication. An external evaluation revealed that:

• 78% of radio listeners recalled key program messages from partner community radio stations.
•  4,156 community members attended performances in collaboration with Mobile Health Brigades to receive health services.
• 4,906 community members accessed family planning services in the targeted intervention areas.

Access Without Barriers 

From 2020-2023, PCI Media (now doing business as Rising Impact), in collaboration with Flanders Mozambique, the Mozambican Government, ICRH, TV Surdo, TV Mozambique, Radio Mozambique, and community radio stations, implemented the Access Without Barriers program. This initiative used a Social and Behavior Change (SBC) approach, featuring radio dramas, teen-led call-in shows, social media, and partnerships with health workers. The program also improved facilities and provided mobile health services, educating adolescents, youth, and health professionals about sexual health and social inclusion. 

Access Without Barriers resulted in meaningful change for adolescents and youth in Mozambique:  

• 530% increase in adolescents and youth with disabilities accessing health services 
• 85% of teens gained better understanding of STI testing, contraception, and sexual health 
• 95% of health professionals improved their communication with adolescents and youth with disabilities on SRHR topics 

An Evidence-Based Approach to Storytelling

At PCI Media (now doing business as Rising Impact), we don’t just tell stories—we measure their impact. By collecting and analyzing audience feedback, we ensure our programs resonate, educate, and create lasting change.

Thank you for being part of this journey. Your support makes these life-changing stories possible.

Links:

• Check out our new website!

"The narratives humans believe about their relationship to the natural world shape the behavior that will, ultimately avert or fail to solve the worst effects of the climate crisis on human civilization as we know it." 

 -Meesha Brown, "The Power of Locally Driven Narratives to Support and Sustain Climate Action" 

Your ongoing support of PCI Media's programs enables us to create locally driven, lasting change.  

We have an exciting opportunity to showcase our impact -- our President & CEO, Meesha Brown, has written an insightful chapter, "The Power of Locally Driven Narratives to Support and Sustain Climate Action" for the new book Storytelling to Accelerate Climate Solutions, edited by Emily Coren and Hua Wang. 

In her chapter, Meesha explores how locally-rooted storytelling sparks meaningful climate action by empowering communities to shape their own narratives. 

She highlights two key programs where PCI Media played a pivotal role, working with the US Forest Service and USAID to amplify local voices and create climate solutions that empower communities to own their future. This chapter reflects the incredible impact we achieve together, thanks to your support. 

Check it out for yourself: Available free through open access! 

Praise for Storytelling to Accelerate Climate Solutions: 

“Telling the stories of the future we want is how we will bring it about. In Storytelling to Accelerate Climate Solutions we discover storytelling that inspires hope and determination.” 

  – Tom Bowman, author of Empowering Climate Action in the United States 

Thank you for supporting PCI Media!  Because of you, we continue to create impactful programs that use audience-driven storytelling and community engagement to create lasting change around the world.