Disaster Response South Africa Project #50455

Support Media that Makes Change

by PCI-Media Impact

Project Report | Jul 29, 2021
Media that Makes Change through COVID and Beyond

By Michelle Lanchart | Chief of Staff

Sign Language Training for Access Without Barriers

Thank you so much for your continued support! The pandemic only intensified the need for safely produced radio dramas and media that improve not only COVID-19 prevention behaviors but also address the impact of the pandemic, like threats to food security and access to sexual reproductive health education and services. Our production teams practiced social distancing, recording voices one by one, and disinfecting the studio between each actor. We recreated community discussion forums online. Here are a few updates from our program.

Feet on the Ground: COVID-19 and Food Security
Our partnership with Catholic Relief Services on COVID-19 prevention and sustainable farming practices continue to empower audiences with information to take informed action on these two issues. The second season is coming out in August!

Ouro Negro (Black Gold): Sexual and Reproductive Health, Maternal and Child Health, COVID-19, and overall health
This month marks Ouro Negro's six year anniversary! To adapt to COVID, we've brought community theater to the radio! Plays are recorded in local languages for radio audiences on topics that cover many women's and children's health issues. Our COVID-19 prevention messages continue to be broadcast.

Access Without Barriers
A new initiative, Access Without Barriers, focuses on sexual and reproductive health education and access for disabled teens in Mozambique. We’re using the 4 million listener reach and media partnerships of another well-established radio program in the region, Ouro Negro, to achieve the greatest impact.

Stay tuned for more updates from our programs!

Links:

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Mar 30, 2021
Thanks to You, We're Continuing to Produce Media that Makes Change

By Michelle Lanchart | Chief of Staff

Recording Radio Show

We're so grateful for your support. Here are a few updates about our programs:

COVID-19 and Food Security
Our partnership with Catholic Relief Services on COVID-19 prevention and sustainable farming practices led to increased knowledge and behavior changes in these two issues. We're working on a second season for this Spring.

Adapting Let's Talk! to the COVID-19 Pandemic
The COVID-19 pandemic has made the critical public dialogues that are an integral part of the campaign inaccessible while gender-based violence and teen pregnancy have increased during this time. In November, to foster discussions about these issues at home, we launched a six-episode webinar series, “Say It Louder.”

The series ignited conversations around issues related to early and unintended pregnancy from multiple vantage points as moderators, speakers, and youth come together from different countries and contexts across the region, representing a wide range of experiences and realities.

We’ve also been able to produce a drama around the same issues that will be broadcast at the regional level.

The Say It Loud radio mini drama and call-in shows are designed to inform and entertain the public about EUP issues, foster informed conversations, provide social support and resources to listeners, and encourage key behavior changes to reduce EUP, especially in the midst of the COVID-19 pandemic. The drama touches on themes like stigma and discrimination, access to sexual and reproductive health (SRH) services, economic stressors that lead to child marriage, and domestic and gender-based violence.

The Mozambican Context
8.5 million Mozambican children lost access to learning opportunities because of COVID shutdowns. Girls are particularly affected by the closure of schools given their greater vulnerability to physical and sexual abuse.

In November, PCI Media launched a pilot entertainment-education program in Mozambique, in partnership with Better Education through Teacher Training and Empowerment for Results (BETTER) and the Mozambican government.

As part of the program, PCI Media developed a TV show and is now co-producing a radio show for children 5-8 years old. Through stories and songs, children learn about COVID prevention and develop their literacy and oral expression skills. Once schools reopen, the program will use this outlet to encourage children to return to school.

Your support allows us to continue to increase access to knowledge and resources on these issues. Thank you.

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