SiembraViva connects the small farmer in Colombia directly to consumers in big cities, through a technology platform, allowing urban people to get directly in their doorstep a basket with fruits and vegetables (F&V) with unique features: 1. Fresh products harvested 48 hours before delivery. 2. Healthy organic products that are BPA certified and 3. Near, because the city person knows in detail who grew them, when, where and how they got home to his home.
Currently we only exploit 23% of the hectares destined for the cultivation of fruits and vegetables. Worse, we are importing 33% of what we eat in our food basket. 80% of the farmers visited by our team are not able to consume fruits and vegetables they produce. The reason is that they are highly contaminated and only use them to sell them. Currently the producer receives between 25% and 35% of the amount paid by the final consumer.
Bring to more producers the possibility of converting their traditional crops into an organic crop; using information technology. It is possible to increase the producers' income that they receive from harvesting and selling their fruits and vegetables. With the SiembraViva model, the chain is shortened, making producers receive 48% of the price paid by the consumer.
The technology in the tablets allows consumers to see almost real- time status of the products they consume. This achieves something "magical ", as we seek your support to give information technology to producers, we also seek to ensure that consumers in cities " take ownership of nature again"; through these digital content they will learn directly where are their vegetables and fruits from, how they are grown and which are the conditions that makes them the most delicious vegetables and fruits
This project has provided additional documentation in a DOCX file (projdoc.docx).
