COVID-19 hit Mexico in March and has wreaked havoc since. For example, government programs to invest directly in people (around which we were creatively planning new work) have had their budgets cut or reallocated by 50-75-100% to combat the virus. PSYDEH views these challenges as opportunities. We execute this strategy to make progress in the field, with our finances, and as an organization.
After five months sans activities, we have restarted our seed fund project and a new project around COVID-19 with activities like (a) producing a reliable information series, (b) providing direct food assistance to 100 families through a social-enterprise action, and (c) training on natural resources as local food security.
We just completed a brand optimization initiative, including myriad website changes, e.g., a new corporate partnerships page, and launching three new short videos for Facebook and Instagram. This work already yields more crowdfunding success as well as in-kind gifts from Microsoft and Google.
PSYDEH can now hire foreign workers without residency, thanks to hard work in collaboration with the global law firm Hogan Lovells CDMX and TrustLaw (a project of the Thomson Reuters Foundation). We continue to work with Hogan on our tax-deductible status in Mexico, among other matters.
READ MORE ABOUT THIS PROGRESS IN OUR 3rd QUARTER NEWSLETTER
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