By Melody Brenna | Project Lead
Exploring the Potential of Kelp Farming in the South African Blue Economy
The South African kelp species, Ecklonia Maxima, is a highly sought-after commodity. A comparison of its value is that one container of it is worth two containers of Chilean kelp. Scientific research has found that it has anti-inflammatory, anti-obesity, and anti-cancerous properties. It is also used as a potent biostimulant, distributed to over 50 countries.
"The seaweed industry is a rapidly growing market, internationally valued at $15 billion in 2021 and projected to reach $24.92 billion by 2028. This expansion highlights the increasing recognition of seaweed as an incredible natural resource with immense potential."
"I think there might be a unique application for IntelliReefs technology in the aquaculture space. We are exploring kelp cultivation in Saldanha Bay, an area up the West Coast of South Africa, about two hours from Cape Town. My idea is to create a type of bed for the kelp to grow, while lowering it into the deep ocean."
From a fortuitous beach encounter to becoming a key player in the sustainable business landscape, Nadia’s commitment to harnessing the potential of seaweed has made a lasting impact. She has managed to cultivate a wide ranging network, encompassing all the various sectors within the seaweed industry. The next phase of the business will be to explore all the various applications of seaweed. Currently the main industry focus of the country is to export the raw material, with very little local value-add activities.
The value-add activities that can be explored:
Bioplastic
Biofibres
Food Production
Animal Feed
Cosmetics
Pharmaceuticals
Social Enterprise
A Unique Business Model
In South Africa there is a unique new business entity called a social enterprise. This form of business combines the best elements of a non-profit and a for-profit business, creating a sustainable framework to do business differently.
Nadia aims to establish a business model that prioritizes sustainable practices, while keeping community upliftment at the forefront of every business decision. By collaborating with the non- profit, science, and for-profit sectors she will be achieving a holistic approach to the challenges of expanding a new industry in the country.
Internationally, seaweed start-ups are facing the hurdle of a lack of financial support, due to the early stage nature of the industry. Luckily with the support of companies such as Hatch Blue, this issue is being addressed. In 2022 they conducted an in-field survey with seaweed farmers and processors across the major seaweed producing regions globally.
This report provides valuable insights into the potential and challenges of this exciting industry. Click here to view. Africa is one of the regions with the most potential for industry growth. Countries such as Tanzania and Kenya already have well established processes in place for their farming activities. Yet the main activity remains exporting of raw material, sending the valuable resource away from the continent. With the help of the right players and investors this does not have to be the case in South Africa.
Nadia aims to use this unusual resource to transform the economy of the country, creating much needed new opportunities for growth. And as a social enterprise the main driving force behind the business will not only be profits, but social and environmental impact.
Nadia’s perseverance faced its share of challenges in 2022. Collaborating with two food product developers, she launched a line of plant-powered food products that received overwhelming positive feedback at the Plant Powered Show.
However, a business partnership fell through due to conflicting visions. Undeterred, Nadia decided to rebrand and consolidate her product range under a unified entity, SeaTree Emporium, to sell both the food and fashion products.
She connected with Steven Hermans (Phyconomy) and embarked on a fruitful business trip, meeting potential partners like Mashebane Thosago, a mussel farmer based in Saldanha Bay (two hours from Cape Town up the West Coast of South Africa). Steven was approached by the World Bank to travel to Africa to explore the potential of the seaweed industry on the continent. He connected Nadia with an exciting project exploring kelp cultivation in Saldanha Bay. The fortuitous meeting of Mashebane on the business trip gave Nadia the opportunity to explore the potential of setting up aquaculture endeavours on the existing mussel farm.
Reef Life Foundation assists so may of the unsung heroes in the Ocean Farming Space Globally, Supporting Reef Life Brings Innovations to their Potential!
Links:
By Melody Brenna | Project Lead
By Kat Hickey | Reef Life Media Director
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