Market Access via Radio for Rwandan Coffee Farmers

by Lifeline Energy


Provide Freeplay radios to coffee farmers in the remote hills of Rwanda. Farmers can increase income and coffee quality through radio access to market prices, farming techniques and weather reports.

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More than 400,000 Rwandan farmers and their families are working to revitalize the country’s coffee industry and return Rwandan coffee to the global market. Many are widows from the 1994 genocide. Middlemen called “coyotes” mislead them as to the correct market price of coffee beans. This project works through existing farmer cooperatives to provide reliable market transparency and farming advice. On average, 100 farmers gather to listen to one Freeplay radio to hear this vital information.


Experienced coffee farmers gather weekly in groups of 100 at existing co-ops created with the help of Texas A&M University. Each group uses a Freeplay radio to listen to coffee programs we produce with experts, which are aired throughout Rwanda.

Long-Term Impact

Isolated coffee farmers can access information that helps them grow high-quality beans sold in specialty coffee stores worldwide. They can demand the correct market price for their beans, thereby earning higher incomes to take care of their families.

Additional Documentation

This project has provided additional documentation in a Microsoft Word file (projdoc.doc).


See Tab: "Projects by Country, Rwanda"
See Media Centre tab: "InterAmerican Coffee"
See Tab: "Media Centre, press clippings"
See Ancora Coffee Roasters "Cafe Rwanda"

Organization Information

Lifeline Energy

Location: Cape Town, South Africa - South Africa
Website: http:/​/​
Project Leader:
Bhavna Malkani
Digital Fundraising and Marketing Manager
Madison, Wisconsin United States

Funded Project!

Thanks to 3 donors like you, a total of $155 was raised for this project on GlobalGiving. Combined with other sources of funding, this project raised enough money to fund the outlined activities and is no longer accepting donations.

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