Reducing Fashion's Environmental Impact in HK

by Redress Limited
Reducing Fashion's Environmental Impact in HK
Reducing Fashion's Environmental Impact in HK
Reducing Fashion's Environmental Impact in HK
Reducing Fashion's Environmental Impact in HK
Reducing Fashion's Environmental Impact in HK
Reducing Fashion's Environmental Impact in HK
Reducing Fashion's Environmental Impact in HK
Reducing Fashion's Environmental Impact in HK
Reducing Fashion's Environmental Impact in HK
Reducing Fashion's Environmental Impact in HK
Reducing Fashion's Environmental Impact in HK
Reducing Fashion's Environmental Impact in HK
Reducing Fashion's Environmental Impact in HK
Reducing Fashion's Environmental Impact in HK
Reducing Fashion's Environmental Impact in HK
Reducing Fashion's Environmental Impact in HK
Reducing Fashion's Environmental Impact in HK
Reducing Fashion's Environmental Impact in HK
Reducing Fashion's Environmental Impact in HK
Reducing Fashion's Environmental Impact in HK
Shop Secondhand Instagram - See more @GetRedressed
Shop Secondhand Instagram - See more @GetRedressed

It's October and our annual consumer campaign, Get Redressed Month is fully underway. This is an annual consumer campaign that aims to encourage Hongkongers to reduce their clothing waste, by donating unwanted items and choosing to shop secondhand.

Give clothes new life!

Thousands of Hong Kongers are already clearing out their wardrobes and donating their unwanted items across the region at over 220 locations. This year we have 120 companies, schools and retailers all participating in our October campaign. 

The Get Redressed Clothing Drive is the largest clothing drive in Hong Kong. What makes our clothing drive unique is that our environmental message remains at the heart of the campaign - to promote circularity in fashion and reduce clothing waste. We do not sell clothing overseas for profit and adopt a sustainable operations policy for example, by using plastic alternatives in our logistics. All clothing collected during October will be sorted at our huge sorting event, the Get Redressed Sort-a-thon, and designated for:

  • Resale by our newly opened secondhand store The Redress Closet, and other partners in the region selling secondhand items.
  • Reuse by local Hong Kong charities.
  • Recyled or downcycled in partnership with third parties.

Find out where you can donate your unwanted clothing in Hong Kong via our website or on our Instagram page @GetRedressed

 

Give secondhand a try!

Shopping secondhand is one of the best ways you can make your wardrobe greener. In Hong Kong, shopping secondhand has yet to reach the popularity heights seen in countries like the UK, Japan or America. This year, we wanted to encourage more Hongkongers to give secondhand shopping a try, and so we collaborated with other secondhand stores in Hong Kong to create a new Secondhand Shopping Directory on our website. We hope that by using our existing platform and connections we can drive more traffic to local secondhand stores. 

If you are in Hong Kong, you may even have spotted our shop secondhand posters across the MTR network, which were created in collaboration with our Get Redressed Ambassadors Alex Lam, Minnie Wong and Ellie Furuya.

Get Redressed Collection Box in Store at GEOX
Get Redressed Collection Box in Store at GEOX

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Volunteer Clothes Sorting 1
Volunteer Clothes Sorting 1

Dear friends of Redress,

Whilst COVID continues to make its prewsence felt globally, we are fortunate that here in Hong Kong our day-to-day operations have started to normalise.

Volunteer programme returns to full operations

We have been able to offer in-person volunteering sessions, where we sort through clothing that is given to through our city-wide take back programme, and also to sort through the backlog of clothes received during last year's Get Redressed Month campaign.  A very welcome return, as our warehouse was starting to get rather full!

Since April we have held twelve sorting sessions with the community, sorted around 15 tonnes of clothing and delivered approx. 10.9 tonnes of clothing to ten charity partners across Hong Kong including Crossroads, Refugee Union, Pathfinders, YWCA, Caritas, Castaways, YWAM, HK Dog Rescue, LAPS and Catherine's Puppies. 

If you are in Hong Kong and would like to volunteer with us you can do so through the Hands on Hong Kong website.

Launching Get Redressed Month - October 2021

With the easing of restrictions we have been able to plan for a campaign that allows for more personal interactions, including the return of our signature clothes sorting event, the sort-a-thon.  This year our signature clothing drive will also be back in offices and schools once again, and we will continue to work with major retailers to offer drop off locations across the Hong Kong.

Our campaign will continue to call for the reuse of unwanted clothing in order to tackle the environmental impact the fashion industry has on the planet.  We will also be shining the spotlight on choosing to buy secondhand clothes here in Hong Kong, a location where currently there are limited options available.

We will be launching on Monday 19th July - so please do visit our website to find out more and register to participate.

Thank you

Once again we'd like to take this oppotunity to thank you for your continued support.  These continue to be difficult times for everyone across the globe, and we are grateful that you have chosen to donate to Redress and our campaign to reduce the environmental impact of fashion.

Best wishes

Nastasia

Clothes Sorting Categories
Clothes Sorting Categories

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Dear valued donors, 

Despite the ongoing setbacks of COVID-19, we have continued to drive change here in Hong Kong to reduce fashion’s environmental impact. We are delighted to share the below updates with you and thank you for your ongoing support in our work to cut the waste out of fashion. 

New Takeback Partners

We are delighted to announce new additions to our Take Back Programme! Working in partnership with Rue Madame, Jeeves and Inditex Group (Zara, Zara Home, Massimo Dutti, Pull&Bear, Oysho and Berska), members of the public can now take their unwanted used clothing to 34 locations across  Hong Kong and Macao. Collected clothing is first sorted before being redistributed, resold or, if absolutely necessary, recycled by Redress to increase the lifespan of the textile or maximise its inherent value. Our current partners are: 

Find out more about our Takeback programme here

Get Redressed Month Success!

Our 2020 consumer campaign, designed to ignite the circular economy and encourage people to keep clothing in use for longer, proved to be the most successful to date. 

Our annual Get Redressed Month has become one of our key vehicles for engaging with the public and educating them about keeping clothes in use for longer. The month-long campaign is not only an opportunity for people to rethink their relationship with fashion, but also a chance for us to highlight the negative impact that the fashion industry has on the environment. After two successful campaigns, we were determined not to let the challenges presented by Covid-19 stand in our way in expanding our reach through partnerships with corporates, brands and schools.

Overall, we engaged with 59 companies, brands and schools through Get Redressed Month 2020. We placed 52 public collection points in shopping centres, shops and restaurants in addition to the 14 points in schools and corporate businesses. We continued our work with schools and businesses to educate people on the impact of fashion waste on our environment. We conducted 35 talks to businesses, organisations and schools both online and offline, reaching over 5,000 individuals across a range of ages, demographics and income brackets.

Want to know more? Read the Get Redressed Month 2020 Impact Report 

As always, we want to thank you for continued support through these difficult times. We are learning to adapt whilst the world changes and continue to find new ways we can encourage behaviour change and keep clothing in use for longer.

Best wishes,

Gwendoline

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Redress Survey Results
Redress Survey Results

 

New Hong Kong Consumer Survey

We recently comissioned our first ever Hong Kong consumer survey, which set out to find out more about the way Hongkongers' clothing consumption habits.  Our survey found that almost one in three Hong Kong consumers discard their unwanted clothing in the bin, and further revealed that almost one-third of clothes in Hong Kong wardrobes are never or rarely worn. 

See what else our survey found on our website.

Get Redressed Month in Full Swing

Our annual consumer campaign to encourage Hongkongers to keep their clothing in use for longer launched at the start of October. Although we have had to make some changes this year due to the global pandemic, we are really encouraged by the support we have received so far.  To date, we have over 70 comapnies and schools taking part in the campaign and have managed to secure over 50 public locations where the general public can drop off their unwanted clothes for us to resell, reuse and recycle.  We have also launched a competition searching for some of the oldest and most treasured items in the region's wardrobes.

Find out how you can participate here.

Past and Future Public Events

As part of Get Redressed Month the Circular Fashion Programme ran it's first virtual panel event 'Fashion, Sustainability and COVID - The HK Outlook'.  We had over 70 attendees from across the world, and the recently released survey results made for interesting discussion matter.  Take a look at the visual we created during the event for a general overview of the points discussed.

We are also running two virtual denim upcycling workshops as part of Get Redressed Month, register to take part and watch past event recordings here.

Thank You!

As always, we want to thank you for continued support through these difficult times. We are learning to adapt whilst the world changes and continue to find new ways we can encourage behaviour change and keep clothing in use for longer.

Visual round up of our GRM Virtual Panel Event
Visual round up of our GRM Virtual Panel Event

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Get Redressed Month 2020

39% of Hong Kongers have thrown away good clothing after wearing it only once.

We are pleased to announce the launch of our annual Get Redressed Month campaign. Now in its third year, the campaign encourages everyone to reimagine their wardrobes by reviving, re-styling, re-wearing and recycling their clothes to make them last longer. With a small change to how we view our clothes, we can make a big difference in reducing fashion waste and the impact our wardrobes have on the environment.

Throughout October 2020, we’ll be running a series of activities across Hong Kong for companies, schools and individuals. Our signature events include our Get Redressed Clothing Drive, the Sort-a-thon CSR volunteering event and Get Redressed Days. We also have a School Activity Pack available to download on the website that provides more details about thecampaign for teachers and students.

Watch the round-up from last year’s campaign and if you are interested in taking part please email nastasia@redress.com.hk

Online Education

Looking for engaging content for young audiences? At Redress, we know that the past few months have been difficult, especially as there still appears to be no clear ending of lockdown measure in sight. As an NGO we have been looking at our current projects and strategies to see how we can best add value during this crisis. Our Circular Fashion Programme has recently been engaging with pupils in primary and secondary schools across Hong Kong around the issue of textile waste as part of our educational work.

We are pleased to bring a 15 minute version of our usual school talk online to both provide interesting content for schools and parents and enable us to continue to make impact through this project.

The presentation introduces students to the issue of textile waste, encourages them to reflect on their own fashion consumption, clothing use and disposal habits, and provides them with the knowledge and tools to take direct and positive action. Armed with this knowledge, students will have the power to change their behaviour as consumers, minimising carbon emissions, water use and waste in the long-term.

Finally, later this year, thanks to a grant from the Environmental Conservation Fund, we will be further developing our resources in time for the new school year, so please check back in August for those.

We will also be delivering a number of school talks as part of this grant so please get in touch to enquire about booking a virtual or in-person talk at circular@redress.com.hk.

Thank you!

All the donations we have received to date have enabled us to help kickstart our campaign and provide educational opportunities for students currently not in school. Your continued support enables us to continue to create meaningful impact and we thank you!

Redress Educational Talks
Redress Educational Talks

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Organization Information

Redress Limited

Location: Hong Kong - China-Hong Kong SAR
Website:
Facebook: Facebook Page
Twitter: @Redress_Asia
Project Leader:
Nastasia Malatesta
Hong Kong, China-Hong Kong SAR
$4,118 raised of $10,000 goal
 
58 donations
$5,882 to go
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