Protect the Amazon Rainforest and its Guardians

by Business for Better Society
Protect the Amazon Rainforest and its Guardians
Protect the Amazon Rainforest and its Guardians
Protect the Amazon Rainforest and its Guardians
Protect the Amazon Rainforest and its Guardians
Protect the Amazon Rainforest and its Guardians
Protect the Amazon Rainforest and its Guardians
Protect the Amazon Rainforest and its Guardians
Protect the Amazon Rainforest and its Guardians
Protect the Amazon Rainforest and its Guardians
Protect the Amazon Rainforest and its Guardians
Protect the Amazon Rainforest and its Guardians
Protect the Amazon Rainforest and its Guardians

Summary

What first started as the documentary Tribes on the Edge, a film about the Javari Valley and its Indigenous Peoples by humanitarian and environmentalist Celine Cousteau has now become a much larger integrated impact campaign. Named The Javari Project, it aims to protect the indigenous tribes of the Vale do Javari and, by extension, the region's irreplaceable biodiversity. These tribes are truly the guardians of the rainforest and by protecting them we protect the Amazon and the air we breathe.

$10,000
total goal
$1,710
remaining
50
donors
0
monthly donors
2
fundraisers
5
years

Challenge

As the Amazon burns, we are losing the source of 20% of our global oxygen supply. Humans and nature are intimately interconnected - where there is environmental destruction, humans suffer. In the Amazon, where there are indigenous communities there is no deforestation. If they vanish, we lose the guardians of vital ecosystems. The Javari Valley, in Brazil, is home to 7000+ Indigenous Peoples and counts with the highest concentration of uncontacted tribes worldwide. They need our protection.

Solution

The Javari Project addresses three key areas in need of support: Indigenous health (through the creation of a Living Pharmacy leveraging traditional indigenous medicine), education (through building a community school) and the bioeconomy (through biodiversity surveys and sustainable agroforestry). Together, these initiatives will aid the conservation of this pristine swath of rainforest. All work is in close cooperation with local Indigenous leaders and a network of trusted NGOs.

Long-Term Impact

All stakeholders involved believe it is essential to create long-lasting support to the traditional Indigenous culture of the Vale do Javari. Supporting their livelihood and wellbeing not only protects the Indigenous people and the land where they live but also the ecosystem responsible for the air we breathe. The project priorities were identified in consultation with local Indigenous leaders, and the Javari Project' activities are guided by the wishes and needs of the community.

Resources

Organization Information

Business for Better Society

Location: Hong Kong - Hong Kong SAR
Website:
Facebook: Facebook Page
Project Leader:
Kelly Brantner
Hong Kong , Hong Kong SAR
$8,290 raised of $10,000 goal
 
52 donations
$1,710 to go
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